In episode 152 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how one can make money from YouTube video assets.
The exact question was:
How Can I Make Money From YouTube Video Assets? this post was syndicated
via Tumblr How Can I Make Money From YouTube Video Assets?
In episode 152 of our weekly Hump Day Hangouts, one participant asked whether it is possible to put multiple category types in a schema mark up.
The exact question was:
Is It Possible To Put Multiple Category Types In Your Schema Mark Up? this post was syndicated
via Tumblr Is It Possible To Put Multiple Category Types In Your Schema Mark Up?
Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Bradley: Live, already. Wow. That was fast. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for October 11th, 2017. We got Marco, and Hernan on with us, today. What’s up Hernan?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I’m in Florida for a couple more weeks, then heading back to Buenos Aires, looking forward to be back in Buenos Aires for a little bit, and then we’ll see. Yeah. There’s a lot of stuff coming up in Semantic Mastery that I’m really, really excited to put together, and whatnot. Yeah. It’s good to be here.
Bradley: Awesome. What’s up Marco? How are you, man?
Marco: Deep in the lab, again, dude. Deep in the lab. Aren’t I always?
Bradley: That’s a pattern for you, you know? That’s awesome. Well, I’m glad that you’re always in the lab, because I don’t get to test nearly as much as I’d like to anymore, because I’m running too many damn businesses, and it just sucks. I mean, it’s fun, don’t get me wrong, but I enjoy the testing, but that’s why we’ve got a team like we do, so that you can handle that shit.
Hernan: Again, at the end of the day Marco is in the SEO lab, or RYS lab, and you’re in the business lab. That’s fun, too. I’m on the SEO lab, sorry, the Facebook ads lab, so that’s fun, that’s the whole deal of Semantic Mastery. Right?
Bradley: Yeah. That’s why we work well together, because we all play our own roles. You know what I mean?
Bradley: All right. Well, we don’t have Adam here today, who generally has everything organized very nicely, and I’m not that guy. I don’t have any announcements for today that I know of, if you guys have anything go ahead and chime in, and say them.
Hernan: Yeah. Real quick, that tomorrow we have our Battle Plan, our monthly Battle Plan update overview webinar, so if you’re new to Semantic Mastery, which we had a lot of new faces after the meetup, and after the launch of RYS Reloaded, and whatnot, so if you’re new to Semantic Mastery, and want to see what all of this fuss about the plan, the Battle Plan is about, I’m going to drop a link once [inaudible 00:02:08], so that you can join. We’re going to have a live webinar, so you can comment, ask your questions, and see what the Battle Plan is all about. I’m going to drop the link on the events page, shortly.
Marco: Yeah. I have a couple of things. I might as well announce it here, because most of our guys come here, too. RYS Reloaded webinar number three is coming up this Monday, and this one will be on the different ways that you can use a G-site, drive stack plus G-site, because people are always asking, “Do you only rank G-site?” No, of course not. We can pass the power. We can do all kinds of nasty things with G-sites, so we’ll be delving into that a little bit on Monday.
This will be, as I said, the third one, and I think after this one, the price of RYS Reloaded will go up, because the value that we’re giving in the webinars matches what’s in the training. I know it goes hand in hand, but we’re just giving away some, not giving away, people are paying for it, but we’re giving them so much value, and just teaching people to think outside the box, that’s something to consider if anyone is thinking, or on the fence, whether they should buy RYS Reloaded, the price will go up, and you guys know that when I say the price will go up, I’ll push as hard as possible for the price to be as high as possible, try to convince my partners.
The last thing is Twitter, we’re in the lab for Twitter social signals, so that people can use Twitter not just for SEO, but learn to use it as a social signal generator. Social signals are just so important in the way that ranking works right now, and so we’re revamping the training, just redoing it from top to bottom, so that we don’t concentrate on SEO, but rather how to use it for social signal, so you get all of those signals going over to Google and that people are interacting with whatever it is that you’re tweeting, so that I think is going to be really awesome, especially since it’s spearheaded by Doctor Gary Kirwan, and Rob [inaudible 00:04:30] they’re master spammers. All I do is I just play band leader, and they do the rest. I’m really looking forward to that, I think that’s going to be a fabulous product when it comes out.
Bradley: Sweet. Anything else?
Marco: I think that’s enough.
Hernan: [inaudible 00:04:52].
Bradley: All right. Cool. Let’s do it. Let’s get into some question, guys, we got a bunch already. Okay. Everybody should be good to go. Did somebody check the event page to make sure we’re actually streaming? Let me do that real fast. Adam, usually does that. It looks like we are. All right.
Hernan: We can see, and Roman just joined, but we can see your screen.
Bradley: Who invited Roman?
Hernan: I don’t know who did? Maybe Marco gave him the link.
Marco: Yeah. I gave him the link. I felt sorry for the guy.
Bradley: Damn. What’s up Roman?
Roman: How are you guys doing?
Bradley: What’s up buddy? If I had have known it was going to be one of those kind of parties I would have stuck, no, I’m not going to say it. If anybody knows Beastie Boys will remember that reference. Mash potatoes. All right. Do we have any SerpSpace announcements, since you’re here, Roman?
Roman: We’re adding in a new press release.
Bradley: Yes, we are.
Roman: Yep. That’s the big news for the time being, until we have a little bit more coming along.
Bradley: When is that going to be ready?
Roman: I’m hoping it should be ready for next week.
Bradley: Yeah. We need to do a separate promo for that once it does. We got another press release service coming into SerpSpace, guys, it’s really, really great service, and the guy behind it is, he’s a really good dude, too. We’re excited to bring it. It’s going to allow maps embeds, which is crazy, any sort of iframe embed, it looks like structured data can be added. Video embeds. Be looking for that next week. We’ll make an announcement once it’s ready.
Roman: Yep. The size of the distribution.
Bradley: Yeah. 450 sites.
Roman: Yep. It’s massive.
Bradley: Very, very powerful. It’s awesome. We’re excited to bring that in, and chances are we’re going to bring a, well, we talked about this briefly yesterday, but maybe a third press release distribution network into SerpSpace, so that there’s variety, guys, because that’s exactly how I’m doing it with all the stuff that I’m working with right now with press releases. I’m using multiple distribution services, our own, of course, and several others. That’s because adding variety and diversity to your inbound link profile is beneficial, at any point. Right? At any time, so this is just a great way to add diversity, and it works really, really well. More on that when we have it ready.
Can Video Powerhouse Help A Video Rank On The First Page Of Search Results?
All right. Ben’s up first, he says, “Hey, guys, if I have a video that has landed on page two is Video Powerhouse what it takes to get to page one? Are the embeds spread out over time? How long is it before they take effect, push to page one on the video that they are aimed at?” Okay. Ben, I can’t answer whether or not that’s all that it’s going to need. It’s likely that it will, I mean, yes, it will help. Sometimes you need more than just the embeds, though, so I can’t give you a definitive answer. Chances are it’s going to help, but what I would suggest doing is you can, you should be able to set up a free account in SerpSpace if you don’t already have it, and go look at, when you go to Video Powerhouse you can set up, start a campaign, and it will give you the option to drip the embeds out.
It’s up to you as to how aggressive you want to be with it. I can tell you what my strategy is, the exact same process that I use every time. Whenever I upload, or go to rank a video after the video has been indexed, first I make sure it’s indexed. Right? Then, what I’ll do is I’ll go to SerpSpace, and I’ll select 50 embeds. I always start off with just 50, guys. There’s no reason to go overboard. I know a lot of people like to go in and order 300 embeds, or whatever, do whatever you want, I’m just telling you I always start off with 50, and then wait to see about two weeks what the results have been, two or three weeks it depends on the drip rate.
For example, I’ll do 50 embeds, I’ll always chose secondary embeds, and I select the proper categories, this will make sense if you go into the SerpSpace dashboard for Video Powerhouse, you’ll know what I mean. You can select secondary embeds, as well, and then make sure you select the correct categories, and I like to drip mine out for either seven, or 14 days. Okay? I select seven or 14. Really it’s just at random, for me. There’s really no rhyme or reason, I just always like to drip them out. I usually wait about three weeks, so about 21 days for me to go back and check on the video, or I usually add videos like that, the URL’s to proranktracker.com, so that I can track the rankings. It does a really good job of tracking, excuse me, tracking YouTube videos.
I’ll just go in about three weeks later, I set a calendar event from the date that I create the embed campaign in SerpSpace, set a calendar event to remind me to go back and check on it in a couple of weeks, you know, three weeks, and then I’ll go look at it then, and I’ll see where it’s at, if it needs more from there, then I’ll order another 50. Sometimes I’ll order link building to the actual video itself, or to some of the embedded properties that I have through my own network, which would be my own syndication networks, whatever it takes. Okay.
Marco: Can I add that-
Bradley: [crosstalk 00:10:06].
Marco: Yeah. That people should set realistic expectations, did he mention, we need to know whether the niche is highly competitive, whether there’s hardly any competition. If there’s hardly any competition in one video, and one embed run should be good enough it’s already on page two, if it’s highly competitive, then it’s likely that you’re going to need more additional embeds, and then more videos to push up that first video-
Marco: And, that playlist as a silo, so that when you power it up, and you link build to it, it all gets pushed up, and that video that you want to hit that first page will hit the first page.
Marco: Keep that in mind.
Bradley: I agree, with Marco, he took the words right out of my mouth, as far as using the playlist, so essentially setup a silo, using a playlist with the video that you have on page two right now that you’re trying to rank as the top of the silo, and then you can create variations, or target variations of the keyword, longer tail versions, synonyms, or co-occurring type keywords, LSI versions of the keyword, that kind of stuff, and you can create multiple versions of that same video targeting those various keywords, and then linking those up to the top site, or excuse me, the top video in the silo, which is the one that you’re trying to rank. There’s multiple ways to do the interlinking for that. Right?
You can do the mono silo method, if you don’t have YouTube Silo Academy, you should, a $7.00 product, I would go back and review that. There’s some diagrams in there for how the linking should be done within the silo. There’s some, three different types of linking strategies, and you can select, which one. If it’s really competitive, I would suggest going with the mono silo, but there’s a couple others if they’re not as competitive, but that’s very, very effective, because then you also have the option of sending the supporting videos within the silo through the embed network, which is very powerful.
Lastly, the other part of that, that I would recommend is if you get to a point where the SEO, you’ve SEO’d the hell out of it, you’ve done several embeds, whatever it takes, and you’re still having a little bit of trouble with getting it ranked, if it’s a local video, well you can do it either local, or national, global. It really doesn’t matter. For local, I’ve been doing, and I’ve mentioned this many times, before, but I like to set up YouTube ads, when I get some localized IP clicks to the video, and I just set something like, I’ll start off with a $1.00 a day budget just until the ads start running, and they run for a couple days, and then I’ll drop the budget down to .50 cents per day. You only end up spending 50, or excuse me, $15.00 per month on having localized IP, like real genuine traffic, you’re buying it, you’re buying traffic from Google, from YouTube. Does that make sense?
YouTube tells you it’s against their terms of service to buy YouTube views unless you buy them through the AdWords platform, and then it’s perfectly okay. I’ve been using that as kind of like my secret weapon outside, like after I’ve exhausted all my SEO methods if it still hasn’t ranked where I want it to be ranked, then I go in, and I set up a YouTube ad, and it just takes a few minutes to do, and you can let it run for a month, you end up spending about $15.00, or $20.00 especially if you spend a $1.00 a day for the first four or five days, and then $15.00 for the rest of the month, so it ends up being like $20.00 that you spend, but typically within two or three weeks that thing is going to rank.
Then, you can actually terminate or pause the ad all together, or if you’re okay, if it’s making you money, I would suggest leaving the ad running at .50 cents per day, because it’s only $15.00. For example, I’ve got a lot of, I do video SEO, wholesale SEO work for a video production company, and now whenever they send me another, what they call, Google Boost videos, that’s somebody that subscribed to that program, which means they want their video boosted in Google. I do the SEO thing first, and then I just go up and set up an ad right away for .50 cents a day, because to me I’m making a $100.00 per video, per month, anyways, so spending $15.00 is kind of a guaranteed way to keep it ranked, is a small price for me to pay. Okay?
Hernan: You know, Bradley, it’s funny that you mentioned that, because YouTube will tell you it’s against their terms of service to buy YouTube views.
Hernan: Unless you do it through the platform. Facebook will tell you buying likes is against their terms of service, unless you do it through their platform.
Hernan: All they’re doing, like all of these, you can buy YouTube views, you can buy whatever, you can buy Facebook likes, whatever, all of what these guys are doing, pretty much is taking your money, and then advertising your stuff on Facebook, or YouTube, but for specific countries. For example, you can get less than a penny per like on countries like, I don’t know, third world countries. Right? [inaudible 00:15:49], or Africa countries, but the problem with that is that it’s not worth your time, or your money, your traffic, so if you spend like 20 bucks on real visitors, targeted, on Facebook, or in AdWords, like targeting people on the US, or from Canada, whatever. Buying countries you can get a lot more mileage out of your buck, because at the end of the day you might end up with better rankings, but you might also end up getting a buyer. Right?
Hernan: Which this does not happen at all when you’re buying this cheap likes, and whatnot, so it’s funny that you mentioned that, and I thought it was hilarious that they’re both playing the same game. Right?
Hernan: All of this third party vendors they’re doing just that, but with low quality traffic.
Bradley: Yeah. I would recommend for targeting options, if you’re going to do the AdWords route, just go with topical targeting, and I end up using whatever video it is that I’m going to rank as just an in-stream ad. Right? Those are the pre-roll video ads, so I used to also set up what they call video discovery ads, those are the search ads, those are the ones that show up at the top of the search results in YouTube. That would be like keyword traffic, but a lot of, like I found for the local type stuff, it doesn’t work as well, it’s just better to use a pre-roll ad in my opinion, and through my own testing for local stuff, and then all you do is target, for your targeting you set your geographic targeting, so you can set by zip code, by city, or state, or county, or whatever, or you can even just do like a radius targeting, and that works well, also.
Then, I just select the topic. I go to the topic for targeting, because there’s interest targeting, which they call like an infinity targeting, which is like there’s infinity audiences, and then there’s in market, ROI targeting, and that’s for people like if you can find your specific niche, or category in the ROI, the in market category, then select that, because that’s very likely that those people may actually end up purchasing, or becoming a lead, or doing whatever conversion action it is that you’re looking for them to do, if they’re in market, but it’s rather limited the number of categories in the in market targeting, so I would recommend going to the topical targeting, and then you can just select your topic that’s most closely related.
That works out well, because then what happens is with your geographical targeting as well as your topical targeting, your ad is only going to show in front of other peoples videos, it doesn’t matter, which video it shows in front of. In other words, somebody could be watching a stupid, funny cat video, but they were recently searching for, let’s say it was for roof repair, let’s say that you had a roof repair client, and this is the video that you’re trying to rank, and I’m just assuming it’s local, it might not be, but I’m just saying this is what I do.
If it’s a roof repair company, and we’re trying to promote their video, somebody might be watching a stupid cat video, or funny cat video, whatever, I think all cats are stupid, I hope I didn’t piss off half our audience, but anyways, somebody could be watching a funny cat video, but if they’ve been searching for roofing stuff, like how to fix a roof leak, and that kind of stuff in the past week or so, then your video could show in front of whatever the other video is, and they have to be within the IP, or excuse me, the geographic radius, or area that you set in your targeting options.
It ends up being a very relevant click, because they click through, or they get a view, and/or a click, because it’s coming from somebody that’s from a local IP. Right? That’s a great signal for ranking a video, as well as somebody that has shown an interest in that particular topic based upon their search history, so it ends up being a really relevant click, if that makes sense. Okay? It works really well. It’s a rather inexpensive way to kind of boost any SEO work that you’re doing.
What Are The Possible Reasons Why A Page One Video Doesn’t Have Any Views?
All right. Taylor’s up, says, “Hello, I’m able to get on page one with video, but not seeing views, maybe the keywords are not as high searched as I had thought,” yeah, it’s possible. Taylor, I mean, that’s certainly possible. Ranking videos on page one does not guarantee that there’s traffic for those keywords, that unfortunately, that’s the case. I don’t know what else to tell you other than to maybe test some other variations of the keyword, and see if you can find some others that may produce better results. Okay?
Marco: Go to Power Suggest Pro.
I mean, the search volume, I’m telling you guys that the AdWords keyword planner is for AdWords, it’s not an SEO thing. Even the numbers in the metrics that they showed you, first of all, we all know that those numbers are not really valid. Google withholds a ton of data from us. Second of all, those are SEO, or excuse me, PPC numbers, not SEO numbers. There’s a big difference. That’s why Power Suggest Pro is one of the best tools in my opinion, ever, because it pulls back, now, I’ve changed my targeting, like how I set up, and I’ll just open it up real quick.
Marco: While you’re opening up, we only use AdWords in RYS Reloaded for relevance, because Google considers them relevant in the niche.
Marco: But, we’re not actually targeting to rank for those since people are paying big money a lot of times to write for those, but Google considers them relevant, so we add them in RYS Reloaded.
Bradley: Yeah. In the info, the metadata, and stuff like that?
Marco: Yeah. On all of the stuff where we have, air quotes, relevant.
Bradley: Right. Guys, if you notice, you’ll see I got my settings on this one for Google, I do suffix, none, and recursive, yes. It depends on what I’m trying to do. For what Marco’s mentioning I would go ahead and have recursive, or excuse me, suffix added, because that’s going to return a shit ton more keywords, like a lot more, but a lot of the times now when I’m just doing a SEO campaign for like a landing page, or videos, and stuff like that. The problem with setting the suffix, and recursive, both, is you end up with such a vast amount of long tail keywords that are really non relevant, and it takes a long time to go through and clean the list down to only the relevant keywords.
I’ve actually stopped using the suffix version of it, now, and I just go with recursive now with basically the seed term that I’m punching in, because it returns a lot less results, and they’re a lot more valid, because if you think about it, when you start to do a Google search on a seed term, which would be kind of, it depends on the query, but a lot of the time it’s going to be a broader type query, than people often times aren’t going to be going for the real, real long tail versions of stuff. I’m not saying there’s not traffic there, but I’m saying I always like, I used to scrape all the keywords that I could, and I would end up with sometimes 1500 keywords, and then I’d have to go through and manually clean out all the non relevant keywords, and that’s a long, long process, and I found that unless you’re setting up for a content marketing campaign for a long-term campaign, in which case it makes sense to do that, that level of keyword research.
But, for a lot of times when I’m just getting started in a niche then I’ll just go in and just set it now for suffix, no, but recursive, yes, and I’ll play around with a couple drills. In other words, I’ll drill down on a few different variations of the seed term, and that makes it so much easier, because I have a lot less to clean out. Right? A lot less to filter, and then I end up with a really good strong list of keywords, remember the shorter the query the more traffic. Even with the suggested keywords you’re going to get some longer tail stuff, but when you have recursive turned off, or excuse me, the suffix turned off you’re going to only get really the top keywords from Google suggest that have the majority of the traffic.
Those really long tail versions, they do produce traffic, there’s no doubt, but it’s a small volume of traffic for the really long tail versions. I just go after the broader type suggest terms to start with, and then once I start to gain traction with a particular campaign then if I need to start boosting keywords, certain keywords, then I’ll go start drilling down on those with the suffix turned on, so I can get some longer tail versions, which will end up becoming either supporting articles, or supporting videos, or whatever within a silo to try to boost that top level keyword, if that makes sense. Okay? All right. Great question.
How To Use Jump Link In Footer Or Sidebar To Increase The On Page SEO Of A Website?
Next, Jonathan says, “How do you use jump links and footer, and sidebar for increase the on page SEO?” I would tell you if I knew, but I haven’t figured it out, yet. I know both Roman and Marco know that stuff really well. I haven’t had time to play with it, though. You guys want to comment on that, at all?
Marco: No. It’s not something that I will share, openly, or free.
Roman: [crosstalk 00:25:20].
Bradley: There you go, that’s Mastermind and RYS level stuff, guys, unfortunately Jonathan. Honestly, I can’t give you an answer, because I haven’t played with them yet. I know they’re super powerful. I’ve seen what Roman’s done with them, and I’ve seen some stuff that Marco’s done, and showed me with them, but I just haven’t played with them, myself, so I can’t give you a response either.
How Do You Use Google Sites In Ranking A Client Site?
Adrian says, “Hey, guys. There’s a lot of focus on ranking Google sites, do you use these to link to a money site, and power it, or is there a value in ranking a Google site in its own right? The URL isn’t pretty for a clients site, that’s why I asked. Thanks guys.” Okay. You can do it for both Adrian.
Look, I don’t care what the URL looks like, to be honest with you. If a client is complaining about what the URL looks like then they don’t get it, you know what I mean? My point is, a client should be interested in the leads that the website generates for them. They shouldn’t give a shit what the URL looks like as far as if it’s producing leads. Now, I’m not saying for their money site, if they have a money site with a branded domain, absolutely, that’s their site, that’s what they want a branded domain, that makes absolutely perfect sense, but if you’re trying to rank a Google site for them, which is a great way to generate leads, because they’re much easier to rank than a typical money site would be, then who cares what the URL looks like.
If they’re really concerned about it just set up a redirect from their money site with slash leads, or slash, I don’t know, G-site, or something like that, so domain.com/whatever and set up a redirect to their Google site, so that you can display it to them as a pretty URL, if that makes sense. You can always map a custom domain over to the Google site, too, by the way. Okay? That’s something that you just do at Google search, and say, domain mapping for G Sites, or Google Sites, and it you can find a tutorial on how to do that. I wouldn’t worry about the URL, as far as the actual Google site itself, the new Google sites, although they don’t have as many features as far as I know, they don’t have as many features as the old sites do, they can be made to look really, really nice. There’s no reason not to be able to use those.
But, let me finish up my statement, and I’ll get the input from the other guys, as well. We do both. We try to rank a Google site, as well as also use Google sites like a small PBN, private blog network, or public link network, whatever you want to call it. Right? We use them to power up either money sites, or the primary Google site, or whatever we want, because they’re so powerful. I know somebody else has got another question, I think on this page about using Google sites, as well. I can tell you that what I like to do is when we start a project, or if I’m doing client work, or a new lead gen site, or whatever, I take, I get a drive stack built through SerpSpace, and that comes with the Google site, well, if you purchase that option, it comes with a Google site, it’s done really well, and that’s what I use as my primary Google site that I try to rank, as well as, and obviously all those properties link to the client’s money site.
But, I use that primary Google site as part of the drive stack, and then we’ll create additional blogs like Google sites, Bloggers, WordPress’s, Tumblrs things like that, that we’ll use to actually create this link network that boosts the main Google site, the one that’s part of the drive stack, if that makes sense, because then you can hammer the shit out of all of those other blog properties that you’re using just to power up the Google site. The primary Google site from the drive stack. That’s how we do it. It works really well, because the Google site typically ends up ranking and even if it doesn’t it provides a massive amount of juice to the money site itself. But, usually within just a matter of a few weeks, you just got to be patient, for some reason it takes a while, but the Google sites end up typically ranking, especially if you powered them up with additional other Google sites. Now, what do you guys think?
Marco: I think that’s on point.
Bradley: Very good. No elaboration, needed?
Marco: None whatsoever. I see why, I mean that was perfect.
Is The Rent And Rank Video Lead Gen Campaign Still Effective These Days?
Bradley: Okay. There you go. Mohammad is up, he says, “Hey, guys, I’ve been thinking about going into renting out YouTube videos that I’ve ranked to local businesses, is this still a good strategy these days? I know a few weeks ago you mentioned the lead gen sites aren’t as easy to make as they used to be. Does the same apply for videos? I was thinking of using offline PLR videos that Local Kingpin talks about.” Okay. For your first question, yeah, videos is still a good strategy. The statement I made about becoming more difficult to rank lead gen sites is a valid statement. That’s true, because it’s getting harder to create a sudo brand, and I’m using air quotes. Right? It’s getting harder to create a fake brand, and a fake Google My Business Listing, and I say fake, it’s valid, but it’s not a true business. Right? It’s just being used as a lead gen property.
That doesn’t apply to videos, guys, because you don’t need a Google my business property to rank a video. Right. My point is its still a very valid strategy. Now, I don’t do video SEO exclusively, I know some people do, but I always use it as a foot in the door. That’s what I use video SEO for, because I can get results. Relatively easy, and rather quickly. Right? I will set up campaigns with anyone of a number of tools, I typically use Peter Drew’s tools, like Live Rank Sniper, or Hangout Millionaire, or something like that to test a bunch of keywords. I’ll test 25,30 keywords all at once, and out of those, typically, five to 10 of them will end up ranking within the first page or two, so that I know that I have a good shot at ranking those with an actual money YouTube channel with syndication networks, and all that other stuff that we usually do.
Once I’ve identified those keywords that I can rank for with videos then I go back through and set up a real campaign that will target those keywords that I identified will rank easily, or somewhat easily, and then I’ll approach a client or a prospect with the results, and say, “This is what I’ve been to achieve. Are you interested in either renting these out, or whatever,” and usually once I get somebody on board from the video results that I’ve been able to achieve, that’s when I go into the whole upsell process, which is telling them about how I can optimize their website, I can get them work on their Google Maps listings we can do PPC campaigns, we can do anything else, set up content marketing, a syndication network for them, so it’s a branding network for them, all that other kind of stuff, so you can absolutely still rank videos. I would recommend that you would do that method.
If you focus on just trying to rank one video at a time guys, it’s going to be very difficult to gain traction, and to be able to scale, because I see too many people getting into the video SEO business, and they try to, they put all their eggs in one video at a time, so they put all their effort into trying to rank one video for one keyword type of thing. It’s so much better, it’s so much more efficient to just spend a few bucks, and get one of those tools. Again, Peter Drew’s tools like Live Rank Sniper are great for testing this kind of stuff.
There’s some other ones, too, Bill Cousins got one called Rocket Video Ranker, it’s also a good tool. You can use those to quickly identify your low hanging fruit. Your best opportunities, and build campaigns around those, because now you already know that you’re going to be successful with those campaigns and it gives you a much bigger portfolio that you can showcase to a potential client, or prospect. Right? And, say, “Look, what I’ve been able to achieve. Imagine what I can do if you hired me to do all your SEO work,” that kind of stuff. I’m serious. I mean, it’s really that simple. Any comments on that before I answer the second one?
Hernan: Yeah. I think that, that’s a really clever strategy, because clients are usually thinking, or their jaded, or the have been burned, or seeing no results, or they think that SEO takes a lot of time, which it does. Right? When you’re trying to do SEO for a client it can take some time. The way you present yourself with some quick wins that instantly separates you from the rest, so the people that are out there offering the same exact thing that you are, so if it separates you, it means that you’re not a commodity anymore, because you can bring fast quick results, quick gains. Right? That’s the whole RYS Academy [inaudible 00:34:03] to, right, like this was 2005, and that’s still very true, but when you’re doing video SEO you can bring the client some quick gains, which in turn will make the guy stay longer, because again they don’t need to wait for three months, whatever, a year to get results.
Bradley: That’s right.
Hernan: Which is hard for a business owner to be paying for somebody, or for something for a year without getting results. Right? If you are trying to get leads for your SEO agency and you’re paying somebody for six months and he’s not getting you any leads at all, or any new clients you start thinking, what the hell is going on? We try to push that to our clients. The point is that with some quick gains, with some PPC, RYS Reloaded kind of stuff, or Video SEO you can get them some quick gains, which instantly positions yourself differently than the rest of the competition, then you can take it easy in terms of, okay, I can take my time in order to rank these guys, because I’m already giving them something to feed off of, if that makes sense.
Roman: Yep. Performance based marketing.
Bradley: Yep. That’s true. Like I mentioned earlier, like the video SEO stuff that I do for the production company, whenever they send me a new work order, it’s always a perspective work order, in other words, they talk to a client, the client says, “Yes. I’m interested.” The client gives the production company a list of keywords that they think that they want to rank for, he sends me the request, what I do is go do some very brief keyword research and I pull back a handful of keywords, like 10 to 15, typically, that are variations of what the client said that they would desire to rank for, and then I go setup, I just use Live Rank Sniper, and just set up a quick campaign to test all the keywords that I pulled back, and then out of those I identify, typically, two, three, four videos out of about 15, or keywords that end up ranking on page one, or page two on just a test channel.
In other words, it’s a channel that doesn’t have a syndication network, or anything else. It’s a non-authoritative channel. But, then I’ve been able to identify a handful of keywords that I can rank for, for that video, imagine what I can rank for one I actually push it through one of my valid channels with multiple syndication networks. Right. Then, I just always respond back after doing a quick test to the production company, I say, “Okay. This is what I can rank for. These are the ones that we have the best chance for,” and I typically end up doing a two, or three videos for one deal.
In other words, they’re willing to pay, I get paid, the video production company charges, it’s crazy, but they charge $275.00 a month for the ranking, and they pay me a $100.00 a month, so they’re getting almost 200% higher than what I’m charging, but whatever they’re out there handling the clients and all that kind of stuff. But, usually what I’ll end up doing, because I’ve identified that I’ve got two, or three, or whatever videos that can rank with relatively little or no work, very quickly.
If it’s not the primary keyword, or one of the keywords, the primary keywords that the client actually listed, that they wanted to rank for then I’ll say, “Okay. Look, I’ll make you a deal, I’ll maintain these three videos for these three keywords for you, for the same price, at $100.00,” to the production company it’s a 100 bucks, but to the client it’s $275.00 a month. I’ve only been turned down for those kind of offers about maybe one, or two out of every 10 times we make that offer, because although it might not be the keyword that they originally wanted to, they see the value in multiple other keywords being ranked. It’s like a two, or three for one deal. A lot of the times they’ll take it, and it’s easy for me, because I’ve been abl to rank those with just a test channel, with no syndication network, so once I actually push it through a real network it ends up ranking and I don’t really have to do anything to maintain it, if that makes sense. It’s easy for me.
Bradley: I have no idea.
Roman: Okay. Because I was going to say if he’s doing, he should do the leads themselves, like sell the phone calls.
Bradley: You can. That requires, obviously having a bit more infrastructure in place like tracking and all that kind of stuff, if you’re just getting started Mohammad, I would recommend with going with the rank and rent method just until you get setup and get some revenue coming in and then you could start setting up a more advanced type of structure, which would be like having some redirect phone numbers, virtual phone numbers as well as redirect URL’s that you can put in the video description, and all that kind of stuff. If you start to scale, you can even set up your own call center, and that kind of stuff.
Bradley: All right. Number two, is and we got to keep rolling that went way longer than I expected. “When I start, do I make a new channel for each video?” No. That’s way too much work, Mohammad. Don’t do that. Either just create one channel, like I would recommend, guys, I say this all the time, I’m going to say it again, I recommend you create your agency around one of two methods, either niche specific, which is what I prefer, because then you already know what works in that industry, and you can duplicate it from city, to city, to city. It’s so much faster to scale that way. You can deal with one type of client, over, and over, and over, again. You speak their language, you know their vocabulary, you know their pain points, they’re hot buttons, you know what type of clients, or customers they’re looking for, all that kind of stuff.
I recommend that you would build a YouTube channel, and several, and a syndication network, multiple syndication networks that are niche specific. Right? You can have variations. For example, you could have like a, I always talk about contractors, guys, because that’s what I primarily do, but you could have a home improvement services channel, and then you could actually target roofers, and plumbers, and all that kind of stuff. I still recommend that you niche down to one specific industry, and stick with that, because you can scale so much quicker that way.
However, the second type of agency model would be a city specific, or location specific agency, where the common denominator would be that everything that you promote through that channel is tied to that one city is located in that one city. There’s theming to that channel as well, and that’s the location theming, the geographical relevance of everything, so then you could exactly separate by playlists on that channel as well. I recommend that you stick with either, again, I prefer the industry agency better over the location agency, but you can decide, which one works better for you, but do not setup a different channel for each, that’s way too much work. Okay?
Number three, “I’m worried that if I rank and rent in a video I won’t get calls, is this a rational worry?” Mohammad, what if’s will kill you. What if’s will prevent you from ever doing anything. I’m not picking on you, Mohammad, this is for everybody. Stop what ifing guys, just go out and rank the damn thing, and see. Will it generate calls? Go get a virtual phone number, put it on it, even if you don’t have a service provider, yet, put a virtual phone number on a Google voice number with voice mail, whatever, anything that can help you to track calls, and just go rank it, and see. If it starts getting calls, you got a winner, if it doesn’t then chose other keywords.
Guys, I’m telling you, sometimes you just got to, and I’m not trying to condescend anybody here, guys, I’m saying, we get the what if questions all the time, and you can what if yourself right out of ever taking any action. Okay? Yes, have I had this happen? Of course. The only way to know if you’re going to get calls or not is to just get the property ranked, and monitor it. Okay? What I do with calls I get before renting it, well, that’s up to you. Personally, I just let the calls go. When I’m setting up a test site I’ll have stuff just go to a voicemail, and most the time people won’t even leave a message, but it will show the calls coming in, so I can quantify the number of calls coming in, and sometimes people will leave a message. I just let them go until I find a service provider.
I know other people will set them up as a redirect to just some random service provider, or whatever, other people will immediately grab the lead that came through, and contact people and try to sell them on that. I just usually when I’m setting up a new asset, I will just allow the calls to just come in, and just go into oblivion, really, until I have shown five calls in a week, or something like that. Then, I have data to be able show when I’m prospecting for a service provider. But, that’s just me, because I don’t like going through the trouble of trying to monetize every lead when I first set up an asset.
For Multilingual Site, Do You Separate Each Language By Subdomain Or Subdirectory?
I just want to show the actual results that the set produces. Once, I have proof then I go contact, or start prospecting the service providers. All right? Jonathan, “For website in French and English, do you separate both language by subdomain, or subdirectory? Thanks.” You can do either, Jonathan. I think the norm is by subdirectory, but I’m not a 100% sure. You guys got any input on that?
Roman: I don’t really-
Hernan: Sorry. Sorry, I was muted, I was talking to the muted mic. I would do subdomains.
Hernan: Now, I prefer to do that because I tested a lot of different translation plugins that will do the subfolder for you, they’re the pain in the ass, they never turn up right. I would literally go out clone the content, translate it, and then have that as a standalone version of the website. I also made a website in Argentina, and in Spanish, and English for a client, and it was like s.domain.comen, like E-N, dot domain.com.
Hernan: It worked better, because you’re still leveraging the subdomains, and also each of those websites needs to be treated as a separate entity, well, not as a separate entity, but as a separate SEO companion, if that makes sense.
Hernan: Right? Not because you’re ranking for Blue Widgets, you will be ranking for whatever the keyword is in French. Right? You need to have that in mind, because a lot of people say, “Okay, so if I do SEO in English, and I’m ranking well, and I launched the website in Spanish, will I rank well, too?” Maybe you will leverage a little bit that authority, I’m not saying you won’t, but it will be a completely brand, because the keywords are different, the grammar is different, so you need to have that momentum, but I usually go by subdomains.
Bradley: Yeah. Now, that you said that, you’re right. I’m used to seeing subdomains for that, because like you said, if the sites in English, and it’s got a subdomain, or excuse me, a Spanish version, a lot of times it will be ES.domain.com.
Bradley: You’re right it usually is typically subdomains.
Hernan: Yeah. That’s what I do. Some people, I know some people will do domain.com/en.
Hernan: Domain.com/es. Right? But, I prefer doing subdomains, because again the response of the algorithm is different for different languages. Right? You can be a little bit more aggressive in Spanish, and you cannot be that aggressive in English, so that’s why I do subdomains, for the most part.
Can You Give Us A 2 Minute Version Of Exactly What Google Sites Generator Does?
Bradley: Yeah. Okay. [inaudible 00:46:07] says, “Hey, guys, I’ve tried to watch the Google site generator webinar several times now, and I just can’t force myself to sit through it, even on two time speed, can you give us the two minute version of exactly what it does?” Yeah. [inaudible 00:46:17], it creates Google sites really quickly, and easily. I mean, it’s a very simple interface. You know, we’ve had this question come up the last few Hump Day Hangouts about the Google sites, and people say, “Oh, I bought the Google sites generator, and I haven’t been able to rank any Google sites, it doesn’t work.” Well, you missed the point then, because that’s not what, I mean, maybe Peter Drew did that with some of the SEO terms that he was talking about with targeting the really small suburbs, and stuff like that, and that’s great, if you can get results from that, you can absolutely target suburbs, plus keyword plus suburb, that kind of stuff, and actually rank those sites.
But, the method that I use it for, specifically, is to create, to build links to other properties, because they’re Google site links, which are powerful links, and especially if you’re using it to power up another Google site. As just mentioned earlier in this very webinar, Hump Day Hangout, what I like to do is use the drive stacks, the Google site that I get with the drive stack, and then I use the Google site generator to build a link network to power up that Google site from the drive stack. That’s the exact strategy that I’ve been using for it, and it works really well, because then now you have, you can target all types of long tail keywords with the Google site generator, have either several, you know, separate Google sites built for each of the long tail keywords or you could have up to eight pages, so I think it’s a total of eight pages if you’re doing the page route of the Google site.
You can target all the variations and long-tail versions of the keywords and have different sites set up for all that, and then have them all link, so it’s essentially like you’re creating a Google site silo with different Google site domains, if that makes sense. They’re just basically powering up, or supporting Google sites to power up the primary Google site. You could just select one, you could actually use the Google sit generator to start building this structure out. Right? Then, actually just select your primary keyword out of one of the sites, and then go in, and what I would recommend is manually go in and update that one site, so that it’s built out, it’s flushed out better, you can embed drive files, or do whatever else that want to embed, maps, all that other kind of stuff, and then you could use all the other ones that were generated through the Google site generator to power up that one site. That’s the way that I do it.
I know that other people are maybe using it to actually rank all those separate Google sites, but that’s not the strategy that I use it for, I’m just sharing with you exactly how I use it. Okay? That question has come up the last few weeks, again, people say, “Oh, it doesn’t work.” Well, you didn’t pay attention then, I’m not talking to you, [inaudible 00:48:55], I’m talking about the people that complain that the tools don’t work because they don’t pay attention to how we proposed, we shared, that we use them, if that makes sense.
Which Serp Space Service Should I Use To Get A Top Spot On the Map Pack?
Okay. Ben says, “Hey, guys. I have a prospective client who has told me the thing he most wants is to own the top spot in Maps Pack for his industry, plus location keywords. The location is moderately competitive, not a major city, but a population of 85,000, which other services on SerpSpace can I use to make that happen? Set expectations for him, how long can I say it will take, roughly? Also, I assume getting the client to set up a process for getting a satisfied customers post reviews would be part of making it happen, is there anything else the client needs to contribute?” All right. Well, there’s any number of strategies that you could use, Ben, from inside SerpSpace. I’ll tell you just the strategy that I always use, which is pretty much always the same. That’s, obviously a syndication network, first, because that helps to validate the entity, and kind of claim their footprint, which is important for branding, as well as for, again, validating entity, and starting to build authority.
I always start with the syndication network, and then for clients I always end up having like three to five blog posts ready to be published once the syndication network has been attached to the site, because that activates the syndication network, it starts to add relevant content, it starts to create those associations between the topic, the content, and the actual brand itself. Okay? It’s really important to do that. To have syndication network, have three to five posts ready to go, I highly recommend that you use curated posts, don’t use content form, shitty articles, I just always recommend that you use curated posts, because it works really, really well.
Then, from there a drive stack, there’s no doubt, do a drive stack, that’s one of the most powerful maps ranking methods available right now, is doing a drive stack. That’s available in SerpSpace. Press releases are available in SerpSpace, that is, I’m doing so much stuff with press releases right now, it’s sick, and that’s why we’re starting to build out more and more distribution services inside of that SerpSpace, because it’s just working really well, especially for local. I would order some press releases, and then obviously citations. The traditional route, guys, it’s always the same for me, it’s the same process, and we covered this in the Battle Plan, so if you don’t have the Battle Plan, you should probably pick that up, Ben, because that’s going to give you the exact same method, or strategy that we use, and that’s syndication network to start, have some blog posts published for, excuse me, at least in queue ready to go, so they can be saved as draft in the WordPress site, the blog, it doesn’t have to be WordPress.
But, whatever your site is, it should be saved as draft, and it could be scheduled to be dripped out. Once the syndication network is attached, drip out your post three to five, it’s typically what I do, over the course of about a week or two, depending if it’s a week, you know, if it’s three posts I like to drip them out in a week, if it’s five I do it over about two weeks. Okay? Then, order a drive stack, order a batch of citations, publish a press release to announce the new site, or the new campaign, whatever it is, and that’s really probably all you’re going to need and just be a little bit patient, expectations.
A lot of times I can get results within four weeks, but I might tell them it’s going to take three months, or if it’s really competitive it could take between three to six months. But, what I’ll do is one of those video SEO campaigns, and a lot of times I won’t even charge them for it, guys, I’ll just go out, use a tool like Live Rank Sniper, identify all the easy quick wins that I can get, then I’ll go out and blast out a bunch of videos across a money channel, one of my channels that has syndication networks, so that I can go back to the client.
When I send them the proposal, and say, “Look, I got all these, which can generate leads for you while I’m working on ranking your site,” or I’ll propose them, I’ll set up an AdWords campaign for you while I’m working on ranking your site. Because that way they still start seeing results, and start generating leads while you’re working on getting them ranking in the Maps Pack. I understand you said, he’s looking to rank in the Maps Pack, but in the meantime, while you’re actually doing that, you could get them to show up for various keywords in various locations using other methods. Again, go to the Battle Plan, Ben, if you don’t have it, get it, because that’s going to walk you through the exact same process that we use for all new sites.
Marco: Can I add one last thing? That was a fabulous answer. I would just say that population doesn’t determine competition.
Bradley: That’s right.
Marco: It’s the people operating in the niche that determine competition. You can have a population of 50,000 and you could have one of the big boys in that niche. It’s whoever is targeting your niche that determines competition. Not necessarily the population of the city. Population is one indicator, but it’s not the most important indicator.
How Do You Rank A Local Client For A Low-Density Keyword On The Site?
Bradley: Yeah. Next, Kevin, we’re almost out of time, guys, we’re going to try to roll through the next couple, there’s only a handful of question left, anyway. All right. “Hey, everyone. Looking to rank a local client for keywords that are thin on their official site, I don’t want to risk their authority money site by pointing links to them from places that might get a Google slap, so what would you recommend as the best approach? Separate Google site generator mini sites around the desired keyword, an RYS stack, so many options, not sure where to begin for best impact. Thanks.” I would say, yes, to both of those options. An RYS stack is great, if you’ve got top level categories on the site, which would be your top level keywords, or often times if it’s client work it’s going to be services that they provide, or products they provide, so they’ll have categories.
Then, if you’re going to do a drive stack route, which is super effective for local, there’s no question, I mean, it’s super effective for everything, but I’m speaking from the local side of things, because that’s how I use it about 90% of the time. You can have separate folders inside a drive, targeting those top level categories, and then put all yours supporting drive files in each one those folders, and have those folders pointed to linking over to, and the files within each of those folders linking to the top level category on the corresponding category on the website. Right? Basically, it’s called theme mirroring. Right? When you mirror the silo structure of your site, either in Google Drive, or you can do the same thing with the Google site generate, that’s another great strategy.
Again, using the Google site generator you can start building out these Google site link networks that boost up your money site, and you don’t have to worry about it being a negative SEO type thing. In other words it’s not going to get you slapped, because they’re Google sites, and then you can start hammering the Google sites. The best thing you could do, Kevin, would be to do both. Use Google site generators, and RYS stacks. Okay? You could do press releases, there’s a ton of other things you could do as well, but yeah, those are both really good options, and if you have the Google sites generator, you can start with that, and if you’re not getting the desired results as quickly as you want, then go order a drive stack, man. Have us build it for you, and then you can always go in and add additional folders and things like that if you need to, to really fine tune it to make it work well. Remember, you can go into those Google sites that you set up through the Google site generator tool, and start embedding files, and things like that, which makes it much stronger.
Marco: Can I add, please, since you mentioned that we will not be held responsible for somebody else’s garbage. I had someone do that. I had someone come to me, and try to tell me that RYS Reloaded doesn’t work because they went and got a gig somewhere else-
Marco: And, it didn’t work. Come on.
Marco: You can go and get it for five bucks, or pay what it’s worth, and get it done right. It’s really that simple to me.
How To Build RYS Stacks For An Ecommerce Site With A Very Competitive Niche?
Bradley: Yeah. But, I went to Fiverr and got one for $20.00 and it doesn’t work, this shit doesn’t work, guys. Right. All right. Ormond says, “How would you guys go about building out RYS stacks for an eCommerce site in a very competitive niche? It’s a national company, so we do not have a GMB, and the owner is very strict about not having the address too public, due to the nature of the industry. Would you go ahead and register the GMB, and hide the address?” Well, you can do that Ormond, but the problem with that is if you go to any citations at all, those citations about 95% of them are going to show the address, there’s only a handful of them that allow you to hide the address. It makes no sense.
Look, you should have the Google My Business, that absolutely, it validates the entity, it makes it, it gives it much more authority in googles eyes, you should create the Google My Business profile, and then hide the address, yes, but if you’re going to build any citations, just keep in mind that citations are going to display the address, about 95% or 98% of them do. All right? Just keep that in mind. As far as how to build an RYS stack for an eCommerce, I honestly, I can’t, other than what I mentioned just a minute ago about theme mirroring, and having specific file, excuse me, folders that are targeting the category, the product categories within the site, I really can’t give you a much better answer than that, only because I don’t do any eCommerce stuff. Does anybody else have a suggestion for him?
Hernan: No. I don’t know much eCommerce stuff, either.
Bradley: Okay. All right. We’ve got two more questions we need to get through, and then we’re done, which is good, actually we are done. Nate says, what’s up, Nate, it’s been a long time, buddy, he says, “Hey, Bradley, what is the quickest way to find an expired domain with good backlinks?” I don’t bother with that, anymore. If you want-
Bradley: Yeah. I was going to say-
Roman: Yep. Yeah. The answer to that is it’s actually kind of a pain. It’s not such a straightforward, simple process, and every niche is different.
Bradley: Yeah. Scrapping your own is a pain in the ass, and that’s part of the reason.
Bradley: Again, I’d recommend just going to SerpSpace. “What is the quickest and easiest way to use expireddomains.net to accomplish the same?” You know, I haven’t done that. I haven’t used expireddomains.net in at least two years, probably closer to three, because I just stopped building PBN’s.
Roman: Is that just a drop list?
Roman: [crosstalk 00:59:53].
Bradley: Yeah. Essentially.
Bradley: It’s free, too. It is good. I used to, when I used to be building PBN’s like a lot I had 480 sites, I think at one time. I got the vast majority of them through expireddomains.net, like that’s where I found them.
Roman: Yeah. That’s probably a good place to start. Just type in one of your broad market level keywords that you’re going for, type that in there, and make sure that, I think there’s a filter in there for backlinks. Make sure that’s set to one and go search through it that way. That will get rid of most of the list, and then you can start searching for them really quickly, and easily.
Bradley: The only thing that I would recommend is, I always looked at the closeouts, and things like that because they were like ready to be purchased, now, and transferred immediately. Whereas, if you look at the stuff that is still on auction. I stopped bidding on domains years ago, because it’s stupid. You end up getting in a bidding war over domains, and it’s just dumb, and it’s stressful, and then if you end up winning it, you still got to wait for a period of time before it can get transferred, and it’s just too much work, and too much hassle, so I just don’t do it anymore. If I was going to build PBN’s right now, or if I was looking for a domain with metrics, I would just go to SerpSpace.
Roman: Yep. I love PBN’s.
How Long Should You Wait To See The Results Of DFY RYS Packages?
Bradley: Yeah. I know you do. Cindy’s up, “I bought one of the done for you RYS packages, just wondered, because it is my first time doing this, how long to expect some results? I know it can vary by the general time range. What do you mean about binding my IP, I logged into the Google account, is there more to it than that?” Okay. Cindy, it is going to vary. I’ve noticed, at least, and I’ll let Marco answer this, because he’s the expert on this, but with all the drive stuff that I do, or drive stack stuff that I do, it’s odd, to me there’s no rhyme or reason as to what makes them, the time frame it takes for them to show results, because sometimes I get results almost instantly within minutes, or within a day. Other times, it takes several weeks.
I’m not sure what causes that, maybe Marco can shed some light on that. Usually, just be patient with drive stuff, and I’d give it a good four to six weeks before I start really getting concerned. That doesn’t mean I don’t do other SEO stuff to the drive stack in the meantime, but I don’t start freaking out, and worrying about whether it’s going to produce results until a good four to six weeks has passed. Marco, can you shed some light on that?
Marco: Sorry. I was muted. Yes. It depends on the niche. The algorithm, or Google, or whatever it is acts differently depending on the niche. It’s harder to rank in, for example, emergency locksmith than it would be for tree trimming, lets say, but that would also depend on the location, and the people that you’re going against. There’s some niches that Google just guard really carefully, big detox centers, and that type of thing, gambling-
Bradley: Payday loans.
Marco: [crosstalk 01:03:04]. What’s that?
Bradley: Payday loans.
Marco: Yeah. All of that. All of that gets, and it’s hard to break in, but once you do, you’re fine. I mean, the ranking sticks. What we mean by bind your IP’s if you ordered an IFTTT network, you have to go in and login to each one of your accounts, so that they’re yours, rather than the IP’s that built them. Generally, I wait 21 days. Rob, is in impatient, he doesn’t wait, he just hammers it, and hammers it, link building, press releases, you know how he does it-
Marco: You don’t want to do that to yourself. You want to get a report that’s reliable, so that you say, okay, this is what I need to do to push up my main keyword, and all of these trailing keywords that are coming up nicely behind it. Time period, you have to wait 21 days. How long it takes after that? It depends on what it is that you do to it, and how far you’re willing to go, how far you’re willing to push. That’s the best answer that I can give her.
Bradley: Yeah. That’s why I mentioned four to six weeks, it’s typically what I wait. Again, sometimes guys it’s a matter of days, and I’ve got shit ranked because of a drive stack, but again if it’s not doing, if I’m not seeing results I don’t freak out, because I just give it a good four to six weeks, before I start, and then at that point, after six weeks if it’s not produced any results, then that’s when I start to get worried about it. When I say get worried, that just means I got to do more work. That’s all that means. I don’t actually really worry about it. I don’t lose sleep about it. I just know, shit, I’ve got to do more work, now, that’s it. You know? I’d give it a little bit of time. Just be patient. Like, Marco, said Rob, just, he’s a freaking madman, he goes ape shit on them, immediately.
Hernan: Sorry, Bradley, but wasn’t the SEO Virginia stack kind of stubborn to rank, and then you rank, and it’s been like a thousand years since it’s been there?
Bradley: Yeah. Two and a half years and it’s still there. Yeah. That one, it wouldn’t even stay indexed for, I mean, it was a good six weeks where it was bouncing in and out of the index all together, so I just forgot about, and gave up on it. Honestly, at the time that was back in May of 2015 when I, it was like May 7th, or something like that, that was published, that G-site was published and everything. I kind of just forgot about it, because it was dropping out of the index, when it was appearing in an index, it was like page three, and that kind of stuff, so I just forgot about it for a while, and I just happened to be thinking about something, and I went and checked on it, and it was ranked number one in Google, and I was like, holy shit. It’s been there ever since. That’s what actually I’m glad that, that happened on my first experience with drive stacks, because that set the expectation for me to just be patient, and just allow it to do its thing. Okay?
As far as binding your IP, what Marco said is true. Typically, I only worry about that for the Google account, Cindy. It just means once you get your syndication network back, or even a dry stack back for whatever. Anything that has a Google account, once you get it back from SerpSpace, just login immediately from your IP, or I’m assuming you don’t have BrowSEO, and all that stuff, if you’re going to be using persona accounts, you’d want to login through your proxy IP, but just to keep it simple, login through your own IP, and that’s all you have to do. That’s just to basically marry, or bind that account to your IP, so that’s no longer a foreign IP, which could lock you out at a later date when you try to access the account, that’s the only reason why you do that, it’s just to prevent being locked out at a later date, and having to reverify the account. Okay?
All right. We got to go, guys. Sorry. Mohammad, updated Battle Plan, if you’re not sure just reach out to support at semanticmastery.com, somebody will get you an answer. Okay? Okay, guys, I got to go. Thanks everybody for being here. We don’t have Mastermind tomorrow, but we do have the Battle Plan webinar as Hernan said, that’s, is that the update webinar, or is that just for people-
Hernan: The evergreen webinar.
Bradley: Evergreen, got you. Okay. If you haven’t picked up the Battle Plan, yet, Mohammad, or it’s not you, who was it that I was telling to get the Battle Plan? Ben.
Hernan: Ben, yeah.
Bradley: Ben, if you haven’t picked it up, yet, go register for the webinar, tomorrow. Check it out. Okay? All right, guys. Thanks everybody for being here. Thanks, Roman.
Marco: Bye, everyone.
Hernan: See you, guys.
Bradley: See you.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153 this post was syndicated
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In the 152nd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the team’s experience when dealing with Google’s GMB tech support call service.
The exact question was:
What Is Your Experience With Google’s GMB Tech Support Call Service? this post was syndicated
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In episode 152 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked about the team’s process for getting new clients for a lead gen campaign.
The exact question was:
What’s Your Process For Getting New Clients For A Lead Gen Campaign? this post was syndicated
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In episode 152 of our weekly Hump Day Hangouts, one participant asked about the best way to improve a drive stack that hasn’t ranked yet.
The exact question was:
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In episode 151 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if one needs to create a GMB listing when promoting affiliate offers as an online business with no physical address.
The exact question was:
Do I Need To Create A GMB Listing When Promoting Affiliate Offers With No Physical Address? this post was syndicated
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Is There Another Plugin Or Software Like Google Site Builder For Generating Multiple Pages Or Websites?
In episode 151 of our weekly Hump Day Hangouts, one viewer asked if there is another plugin or software like Google Site Builder that one can use to generate multiple pages or websites without risk.
The exact question was:
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In episode 151 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to get more traffic to videos for a local service business.
The exact question was:
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Click on the video above to watch Episode 152 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Bradley: We’re live. I wonder how long we were live, I was looking in another tab.
Bradley: Hey guys, this is Bradley with Semantic Mastery. This is the Digital Marketing Q&A Hump day Hangouts for October 4, 2017. We’re back to our normal schedule, 4:00 pm eastern.
It’s good to be home even though we had a really good time last week in Portland. We enjoyed that immensely with all the guys, except for Marco unfortunately.
We’ve got Hernan and Marco on with us right now. We’ve got a couple of guests too as well. So, I’m going to go right ahead and go down the line, start with them as I see them.
Hello Hernan, how are you?
Hernan: Hey guys. I’m really, really good. Really excited for what’s coming actually. We had a lot of fun, it’s always good to see you guys. We get a lot of stuff done. We get a lot of fun.
And, I’m still in South Florida by the way, for the next couple weeks. I’ve been doing this, the best selling journal dance, which is amazing. Amazing. So, thank you guys for bringing one of these.
If you guys haven’t gotten one of these, this is bad ass. So, yeah I strongly recommend it. I know what you guys are talking about now. When it comes to this, using this every day. So, thank you guys.
Bradley: One of the most … [crosstalk 00:01:13]
Marco: Yeah, hang on a second.
Bring me one while I’m in Argentina, Hernan.
Hernan: Ah, we’ll be good.
Marco: For when we meet [crosstalk 00:01:20].
Hernan: Alright. I will.
Bradley: Yeah, it is hands down one of the most effective tools and it’s a very simple tool. But, it’s so effective for keeping me focused and on point and keeping my goals right in focus all the day long. And, helps me plan my day and everything else.
Guys, I’ve been living by that for, well I just started my second one now, so about fourteen weeks, absolutely love it.
So, Marco, how are you man?
Marco: I’m good, getting ready for surgery again.
Angel: Oh shit.
Marco: I hadn’t announced it, only to the partners. But, I’ll be leaving on October 30th and won’t be back until December 15th. I have more nerve compressions, more disc compression, more pain and agony.
Angel: Dang, that sucks man, sorry to hear that.
Bradley: Yeah dude, that sucks.
Marco: But yeah, so anyway, I’ll try not to miss too many Hump day Hangouts, because I want to be here for 156 man.
Bradley: Absolutely. We’ll make sure that we, even if we have to come set you up while you’re in traction. We’ll do it.
What’s up, Angel?
Angel: Everything’s good man, glad to be here. How’s everyone doing today?
Bradley: Good man. Glad to have you here.
This is Angel Cruise everybody. He’s a SEO bad ass as well and we bought him on as a guest with us today. So, we’re glad to have you here man.
Angel: Appreciate it. Appreciate it. What’s going on everyone?
Bradley: And, last but not least we got Rob who is one of our Mastermind members as well as one of the co-creators of RYS Academy Reloaded with Marco. What’s up Rob?
Rob: Not much gentleman. How are you guys?
Bradley: Very good. Glad to have you man.
Marco: For people that don’t know Rob, sorry to interrupt you and then you can keep going. I just want to sing your fucking praises because you’re a fucking beast, man
This guy comes up with, I mean …
Rob: I don’t have on my boots today, Marco.
Marco: (Laughs) Seriously. On a serious tip man, the things that this guy does or the mad stuff that he comes up with in his mind and then we go and look at or test or … I mean, you’ve seen some of the results, they’re so incredible man.
Bradley: That’s awesome. He’s like a savant in his own right, because he’s … I know some of the stuff that he’s shared with me recently. Even some of the press release stuff yesterday, I was really just shocked. It’s awesome man. We’re glad to have you on the team, as well. So …
Rob: Glad to be here fellas.
Bradley: I don’t know if we have any announcements because once again Adam’s not here and he always drives this ship. So, does anyone have any announcements?
Hernan: I think we’re good. Tomorrow we have the Mastermind webinar. And, we have some announcements, there are some really cool changes coming for the Mastermind and the entire Semantic Mastery layout, I would say.
So, yeah we’re excited and we have a lot of good stuff coming up, so I’ll just leave it at that for now.
Bradley: Yeah, we’re going to be doing the Mastermind webinar tomorrow. I’m looking at my white board now. We’ve got … we’ll be announcing the new format, which is going to be quite crazy. It’s going to be very, something that I think is going to be amazing. So we’re going to be announcing that tomorrow. After tomorrow, we’ll probably talk more about this next week on Hump day Hangout, for everybody else.
We’re going to be announcing a couple other things as well that I can’t pitch until we talk about it in the Mastermind. So, sorry to leave you guys hanging on that but … so Angel what you got going on man? I know its been a while since we talked so …
Angel: [crosstalk 00:05:14] Yeah, I mean um, I’m just always research and development mode. Always testing different methods of ranking. You know, I do a little bit of lead gen now. I kind of stay away from clients, work with a ton of agencies. I offer like reseller type services.
But most recently, I started working on a project management software developed for digital marketers. I’m not really here to promote that of course but it’s something that I’ve been working on for the past five months. I’m really proud of it and it’s starting to generate some steam. So, just building that up, connecting with other agencies and just trying to grow a new SAS business, pretty much
Bradley: Yeah, well that why, that’s in part why you’re on with us today. One, because you’re awesome.
Angel: (Laughs) Thanks.
Bradley: But number two because we’re warming the crowd up to you because we know that your software that you’ve been working on is something that our audience would probably do quite well with. So, that’s part of the reason why we bought you on. We’re not ready to announce it just yet but we wanted everyone to become familiar with who you are. Because, you are an SEO bad ass, so …
That’s awesome. We’re glad to have you.
Angel: Thank you man. Appreciate it.
Bradley: Alright guys, well I’m going to jump into questions then, if everybody’s cool with that?
Angel: Let’s do it.
Bradley: Guys, feel free all of you to just jump in at any moment and comment on any of these questions. Feel free to interrupt me, I don’t mind. Wayne, I don’t know if you were listening to us last week when we were in Portland.
Wayne: Smoking a pancake? That’s one of my favorite movies of all time. I’m not kidding.
Bung in the blitz. Cigar on a crip? No, no. (Laughs) Freaking’ love that movie.
Bradley: That’s so funny. Last week in Portland, I must have said that fifteen times at least man, just stupid. Portland is a very liberal town, so there’s a lot of things that are legal there that are not legal when you go in other areas.
Angel: I wonder what?
Bradley: And I had a blast, let’s just put it that way.
Bradley: Yeah, it was fun man. It really was. I enjoyed it.
Marco, excuse me, Hernan earlier said that we got a lot of stuff done. Well, he can speak for himself, but for me we got a lot of planning done or I got a lot of planning done with the guys but I can’t work. Like, get any serious work done when I’m traveling. I just can’t do it. It’s just difficult for me to do from a laptop and so I didn’t get much work done other than the planning.
Now that’s high level stuff though that needed to be done. So, it is a lot of work that we completed but it’s not like the typical day to day grind stuff. So, we had a lot of fun and it was just kind of team building environment.
We worked it the morning for several hours, pretty much from after lunch on, we would just hang out and have a good time. It was a lot of fun.
What’s The Best Way To Improve A Drive Stack That Hasn’t Ranked Yet?
Okay, Muhammad’s up first. He says, “Hey guys. What is the best way to improve a drive stack that hasn’t ranked yet. Do I build more links to it or just be patient?”
Before even carrying on, I would say be patient. It depends on how long its been Muhammad, but I know drive stacks are often … and obviously I’ll let Marco comment on this and Rob both as well. But, I know a lot of the times just being patient is all it takes. And they’ll end up starting to index or starting to rank some of the stuff that you are pointing. You know, as your target URLs. I’ve experienced that many, many times without having to do anything other than just wait.
What do you guys think?
Marco: It depends. We’ve done both and I know Rob has done both also. Rob is the most impatient person in the world. If it doesn’t move, he just hits it. And, if it moves a little bit he wants it to move more so he hits it again. He doesn’t care whether its dancing, he just over powers stuff.
Now, you can do it that way or you can do what I recommend in the RYS Reloaded black book, which is you wait out those 21 days. That’s a must. But, this is for intelligence purposes, right?
You want intel. You want to gather all the information. What’s going to rank the easiest? Well, that’s where the, if it landed first page right towards the bottom, second page, third page. Anything forth page to second, those are cherry just ready to get hammered and moved up. But, you need to know whether that’s where they’re going to settle, and you won’t know until it’s clear to Google that.
Once it clears the desk then you decide. Am I going to do press releases? Am I going to do link building? Am I going to do additional stats inside the stack? Am I going to do stacks as PD … how am I going to treat this?
But, you can’t do that until you know what Google has decided to do with the original stack. He says he’s in a competitive niche. We took on, as you guys know, for RYS Reloaded, a major metropolitan area in one of the most competitive niches, local niches, correct?
And it just blew the guys phone off the wall. He had to shut the phone down …
Wayne: That’s awesome.
Marco: … because he got so many leads. I’ll let Rob go on from there and give you his opinion. But, that’s what I would tell you. And if you read the RYS Reloaded black book, you’ll see exactly what I’m talking about.
Bradley: What are your thoughts, Rob?
Rob: I mean, part of it to me depends on the final goal. If you’re trying to, like when Marco said I’m impatient, I’m not necessarily trying to rank a document or the PowerPoint or the slide or whatever. So, I literally just smash those things at times. But, the actual, what my final ranking thing is. If I’m trying to rank a G site, I may be a little more patient on that. But, not always. But then, it will dance but over time it will come back. So …
Rob: Anytime you hit anything it’s going to dance a little bit, so …
Angel: I’ll jump in guys, real quick.
Angel: Usually when I do a drive stack I like to submit it to Google right away. So, I’m a little impatient myself. I let it settle for a few weeks, see where Google decides where to rank it. Once it stabilizes, I like to see it hit Page Four or Three, like Marco said.
I’ll start building links such as Be hance and that’s actually one of my favorite links to start sending to Google drive stats. I actually have a really cool example. If you type in, and I’ll give this away because it’s really old stack. If you type in used fork lifts new mexico, so I rank that position one. Only sending one Behance link that was boosted up. So, I kind of did a tiered method there.
But, that’s all it took pretty much. Once it indexed, it probably landed on page four or five. And then, I sent a …
Angel: … what’s it called, a Be Hance link directly to that and then boosted the Be hance with some links. And that’s all it took.
Bradley: Just one Be hance link, right?
Angel: One Be hance link.
Bradley: And then you just spammed the shit out of that?
Angel: I mean, I don’t think I spammed the crap out of it. I might have sent a few decent links to that Be hance, but that’s about it. I didn’t go too crazy.
Bradley: Huh. I’ll be damned.
Angel: That’s all it took though. Just to give you guys an idea of some times it doesn’t take that much. It could just be one or two links and it’ll do enough damage.
Bradley: Very nice man. Don’t you guys love it. I just love these man it’s so simple, its like stupid easy. It’s like your cheat ticket. Stupid easy. That’s awesome man, thank you.
Jason says, “I’m interested,” … oh I’m sorry Muhammad, I forgot the other side of your question. Yeah, did actually expand or at least I think, I don’t have that membership site pulled open. Muhammad for the syndication academy. But, I didn’t … I’m not sure if I expanded on it in Syndication Academy. I know I covered it a little more in detail but I’m not giving away the method entirely inside the Mastermind I have. But, can’t share that outside of the Mastermind, at least not yet.
I’m not sure, I swear beyond July I’ve talked about it more, in the Syndication Academy webinar. But, I can’t remember off the top of my head. I don’t have that site open so I can’t confirm it.
So, if you want to follow up with me. Just tag me in the Facebook group, the Syndication Academy Facebook group and it’ll remind me to go check on it after the webinar is over. I’ll get back to you within the next 24 hours to let you know, which module it’s in. If I did cover it more, which I think I did it would have been beyond the July webinar, right? So check August or September. I know I didn’t cover it in September. So, check the August one. Alright?
And remember the August one guys was the one that I didn’t post until like the day before the September webinar. So, maybe it’s in that one. If you go back and check that one, just let me know. If it’s not there, then I might be able to expand on it slightly. But, I can’t give away all the information on that method because that’s reserved for Mastermind guys, period. So, it is what it is.
What Is Your Process Of Getting New Clients For A Lead Gen Campaign?
Jason says, I’m interested in starting a few lead gen sites. I’m just doing keyboard research right now but wondering how to decide what business or contractor I’ll give the leads to when I start getting them. Do you guys have a process for determining one business or contractor. Do you give several of them a taste in hopes that you’ll get a buyer. Is it best to give the leads away for a few months and then shut if off. Then, contact them to see if they’d like to continue?
I’ve tried multiple ways, Jason. I’m glad Angel on, because Angel does a lot of lead gen too. I’d like to get his opinion. But, over the course of my career, I’ve done it multiple ways. What I’ve found to be the easiest is to set up a prospecting funnel. For me that’s always been the easiest. Which is to set up a landing page with a video, it could be like a VSL type video, video sales letter. Which is basically just a power point slide with text on it, right?
Then, I narrator it and state the benefits of what I got. I show examples in the video and I make it as short a video as possible. Usually, it ends up running three to five minutes. I just explain hey look I’ve got these leads and I show in the video the google search results, with my property being ranked. Then, I show maybe the call volume coming in or maybe emails if they’ve filled out the contact forms submit, or contact request form. Excuse me. Like the leads that actually submitted.
So, usually after I have the results, I can show the results in a video for that specific city or town. Then, all I’ll do is just do a cold email campaign to all the contractors in that specific industry in that specific city. Then, I make sure that they’re all aw … like I don’t even blind carbon copy. I do like a straight up, everybody sees their competitor’s emails in the actual email that I send out to those contractors. So that, they know that it’s being sent out. It says it right in the damn email.
The reason why I do that is because I don’t like to just give the leads to just the first contractor. I need to vet them. Because, if it’s going to be my web property, my digital asset that’s producing the leads. I don’t want some jack ass contractor out there servicing the lead and then screwing it up and getting negative reviews put on my digital asset, if that makes sense.
So, I’ve learned over the years to put some of screening procedure in place. That usually just typically has … if, just having someone fill out a web form. Don’t make it too complicated because otherwise you’ll lose a lot of leads from that as far as like potential service providers.
But, you do want them to take that extra little step. That will illuminate some tire kickers right off the bat. Because, they’ll be like … they’ll look at the form and say, “I’m not filling that out.” And, they’ll just move on.
Okay, so be it. You weren’t interested enough anyway they would have been a shitty service provider, right? But, just by doing something small like that and then you can actually … by then it’s not a cold call. Then, you return the calls of people that have expressed an interest. It’s a much different type of conversation. Because the whole psychology changes when they’ve raised their hand and said yes I’m interested, then you just pitching them cold.
And so, I found that to be a much easier way. That’s only because I personally hate cold calling, guys. When I first got my start in lead gen business, that’s how I did it. I would just start picking up the phone and calling contractors and telling them what I had. But, you get a lot of rejection and that’ll crush your ego fast.
Unless you’ve got like a heart of steel, which I don’t apparently because I don’t like getting rejected over and over again on the phone. So, I just don’t like cold calling and I try to do as many warm up processes with the prospect. I try to warm them up before I ever get on the phone with them.
So, that’s worked really well for me. I know it may sound complicated but its really not. As far as setting up a prospecting funnel its rather simple to do. Because it’s just a, when say a funnel, it seriously is just a landing page with a video and a Google form. It can be done on WordPress, right. And, you just send people directly to that page from your email. Okay?
If you’ve ever taken our video email course, our video email prospecting course, that’s also a great way to do it. Inside that course, that’s inside a service space, by the way. I can’t remember if you got to purchase it or if it’s free. It’s also on our bonus site. The Mastery [inaudible 00:18:56] and Semantic Mastery bonus site, if you don’t have access to that Jason but you’ve bought any of our products in the past, just contact us at email@example.com.
We’ll get you access to the bonus site and there’s a video emailing prospect collecting course in there that discusses both ways. There’s a laser approach, which is targeting individual prospects with a video email. I don’t recommend doing that because it’s very time consuming. I mean, it’s super effective. But, its very time consuming.
So, what I like to do is create more of a general email or excuse me, prospecting email, video email, sorry. A more general prospecting video email that then I mass send out to all of the contractors in that city. And again, I don’t blind carbon copy or anything. I make sure that they see that same email went to 14 or 15 other, whatever. However, many other contractors, so that it creates that level of urgency on their part to reply.
So, what do you think, Angel?
Angel: I think that’s an interesting approach. I actually take a slightly different approach. Because my background like before I did any internet marketing, I was actually a door to door salesman. So, I’m used to getting a bunch of no’s. So, I’m sure you guys know Mike Pierce. We’ve done a ton of work together. I was the guy who was hitting up the phones, straight up. Hitting up companies and trying to get them to purchase leads from us.
The way I did the research was, I looked at the reputation online. So, let’s say we’re looking for roof repair contractors in the Dallas area. I’m going to look at the rep online, I’m going to look at their reviews, just overall generic … yellow pages, BBB, just all their ratings overall. If they seem like a good company, good prospect then I’m going to pick up the call and just dial them in.
Angel: And, what I’m going to tell them is, “I have a current provider who has excess leads and we’re looking to bring on another provider who can take these phone calls. Are you interested?”
So, I make it seem to them like we’re generating a ton of leads, which we are, and we have extra excess leads if they’re interested in taking those calls on. A lot of times, you might get those people that say no they’re not interested or the price is out of whack. They don’t want to pay $30 a lead or whatever the case may is.
But, you’re still going to get a handful of people that are interested and this is where we give them a test trial. Where we might send them a few leads in a few day span and just see how they convert on those leads. If it’s a good quality lead to them, they’re going to want to stay on board with you.
So to answer Jason’s question, I would definitely look on just taking on more than one contractor or one service provider. Just a, you don’t want to have your eggs all in one basket. You want to calculate your risk pretty much. So, the more the better. If you have five, you’re good. Because, out of those five you’re going to have one solid provider who you’ll have a long term relationship with.
Bradley: Yeah, you know what? I like your approach, picking up the phone and calling. Because that is certainly the quickest way to get results, no doubt. But I just, I can’t stand that call. I just get all nervous and my, butterflies in my stomach and shit.
Angel: Yeah, I hear you man.
Bradley: I mean I’ve been through it so many times that I just realized I don’t want to do that anymore. So I prefer to do like the funnel type method and what’s interesting about that is if you do a good job on the prospecting side, then you end up with several contractors that have filled out that Google form. You end up interviewing several of them, so you end up with multiple providers. Potential providers, anyway.
So, if you end up slight … personally I usually just select one and I give them a chance if they screw up or they don’t convert well, the leads into sales, or they … you know, whatever the case may be. They just end up not being a good fit, then I’ll just cancel them and move on to the next contractor.
But, obviously, my preferred method, and I’ve mentioned this before is once I find a good service provider and I’ve built a rapport with them and they have a history of performing well and we work well together. Then, I like to always try to shift over to a revenue share model. That’s like where the bulk of the money comes from. From my lead gen businesses, it’s from revenue share not from actual pay per lead type stuff.
And I really like that. But, that does take a much higher level of trust. Much higher or more trusting relationship I should say with your service provider. That takes some time to get to that level. Anybody else want to comment on that before I move on.
Rob: I’ve got a slightly different approach, it’s kind of between the two. I don’t know if anyone’s heard of ring partner or any of those, called buyers.
Rob: I’ll get in with them and rank my site when I’m first starting and send just the first few calls to them. Then, after I build up maybe a month or two of calls, I’ll literally just take a screenshot of the number of calls I’ve gotten the last couple months.
Put that in the email to several providers and once you have the calls, it’s pretty much do you want to buy these yes or no?
Rob: And it takes a little bit of the getting the contractor, and then having to worry about getting the number of calls. I kind of build up an asset where it’s already generating calls, kind of like a cheap ring partner. Then, transition into the sales side once I have a month or two of calls. You can even, if you’re doing the whisper record, you can send him a couple of the recordings.
Rob: Makes it much easier to sell.
Bradley: Yeah, that’s essentially what I do with the prospecting funnel, the landing page and the video. Because, I’ll show them the call fire dashboard with a screenshot of the volume of calls that have come in and the duration so that they see they’re valid calls. That kind of stuff.
Then, typically, I always send all of my calls through a call center anyways. So, I would even set up a sub-account in Answer connect. Which is the call center that I used for all my lead gen stuff and I’ll set that up. So, they’ll actually take valid leads.
I like you approach, Rob. I haven’t done that to be honest with you. I’ve literally done this dozens of times over the last several years where I’ll just generate the lead and sometimes the leads just go cold because they don’t have somebody as a service provider. But, I don’t care for the first month or two because all I’m trying to do is just show that call volume coming in.
But yeah, I like your approach that’s something I ought to do because then you’re monetizing even those first dozen or so leads or whatever they are that’s are coming through.
So, that’s a good [crosstalk 00:25:31]
Rob: Yeah, I mean the monetization, we … because you get a lot of hang ups because they go through all these voice recordings. Put your zip code in and all this stuff. But, at least the lead, if they go through the steps, they’re going to get to the provider they were looking for.
Bradley: That’s right.
Rob: At least the service, right?
Rob: The other thing is I’ve noticed whenever I start a new gen site, I tend to get a bunch of SEO companies calling my phone number. So, then they end up all … by a month or two they’re done calling so those don’t get sent to the provider.
Bradley: Yeah. That’s why I use a call center. Exactly, for that reason, by the way. Because, it prevents all those spam calls for ever getting to the contractor. So …
Angel: Hey Rob, I also do that quite a bit with sending calls to like ring partner or pay lo. Do you ever experience the companies just hanging up and dialing back those leads that you’re sending in?
Angel: Like they just cheat you out of the money?
Rob: Yes, I’ve had that happen.
Rob: I’ll call my own number to see what’s going on. And, I’ve even called them back and called them out on it.
Rob: A lot of times, ring partner name doesn’t even know what’s going on. It’s another provider that’s basically tagging the number and then calling them back or hitting them with a text, autoresponder and all that kind of stuff.
Angel: That’s right.
Rob: … at a markup. (Laughs)
Angel: Exactly, because you’re going direct at that point, you know? The little people that are buying the leads.
Rob: Exactly. One guy called me, I said so you’re looking for this lead. You just happen to call me back and I was sending the lead to you. Let’s cut out this middle guy and I’ll charge you a little more than what they were paying me and less than what you were paying them.
So, yeah, I’ve played it that way too.
Angel: (Laughs). Yeah.
What Is Your Experience With Google’s GMB Tech Support Call Service?
Bradley: Alright. Jay’s up, he says, “Follow up from my maps listing sandbox issue last week. Sharing what I’ve learned, I asked last week about why a maps listing would drop from map search just from changing the GMB’s area coverage from mile radius to zip codes. Google support said not to worry, it would come back in a couple weeks after the algo does its thing. I speculate another factor is that the listing’s area coverage overlapped with other locations in the same GMB account indicated by two other locations dropping out of the listings all together. As well, when the main site’s coverage area changed to zip codes. And, so now I’ll mention there was algo update of Hawk recently that supposedly addressed multi locations varying near each other. Maybe this has some inputs to the outputs. Yet, I’m still worried. All that to ask, is Google GMB, tech support calls to be trusted? Do they really know their stuff or are they simply typing in FAQ and repeating talking points. What is your experience with GMB tech support call service.”
Okay. I don’t know the answer to that, whether they can be trusted or not. However, I don’t work for Google. They often are very misleading with their information. I know that from being in AdWords and dealing with customer service in AdWords all the time. You have to, because you get ads suspended all the time and shit like that. It’s just part of the process.
But, with GMB Support, I’ve actually only used it in two different, well three different instances. That’s fixing a map’s issue when there’s like something that won’t edit, for whatever reason.
I’ve actually have been successful with that on multiple occasions. I’ve also had tech support issue, there’s one that I’m currently working on. Well, I’m not really working on it anymore because I think its been resolved in that.
And this is actually a thread in our Mastermind right now. I’ve got a client that I just took on recently that had their address displayed in a very incorrect format, right. And, so when I got access to their GMB dashboard, it’s a newer client. I went in and I looked. The address was submitted to the dashboard. So, it was entered when they created the listing in this really incorrect format.
Rob: How do you know when an address, which way the format is correct or not?
Bradley: Well, let me just show you that, and then I’ll finish my point.
Go to usps.com, you go to mail and ship, lookup a zip code and you enter in the company name and the street address as it’s shown on the Google My Business listing. Then, you put in the details and click find. It’s going to show you the correct way to perform at that address on the next screen.
And that’s the way I always enter all of my GMB business addresses. Because that’s the correct formatting. But, what’s interesting is, this client that I’m talking about, they had their address, it was really screwed up. It was nowhere near what the correct formatting should be. And so, I went into the dash board and I changed it.
Luckily, it was a new site. There were only a handful of citations. I mean literally like a dozen citations, and that was it. So, I figured okay that’s manageable. I’m going to go in and change this address and then google my business dashboard.
They had two locations, by the way. Both of them, well they were in different cities, but both of them were formatted incorrectly. So, I updated the addresses on the dashboard, the back end, right. So, inside the Google My Business dashboard, and the one city listing, it updated the display address, which Google displays in the actual SERP listing.
Updated just like that. But, the other one, it didn’t update. And every time I would go back in, and this was over a period of three or four weeks, I keep going back into my business dashboard to check. Every time I would check, the posted address or the one that was submitted was correct, in the correct format. The one that I changed. But, the display address would never update.
So, I eventually reached out to Google My Business Support, the help center. I asked them, “Why won’t this update?”
The tech over there said because in some cases, the normal display address is not the actual correct formatting based upon the other businesses in that area. They try to match the display address to match the other businesses in the area even if it’s formatted incorrectly.
And so the tech told me don’t worry about it continue building citations because that’s exactly what I told them I said look I know that if I build citations with the address and the wrong format that it could end up not matching what the Google dashboard shows. It could cause NAP issues and cause map rankings issues.
And he said no we understand the correct address has been submitted so you should build citations with the correct proper formatting address. And even though our display might not be the same … now I literally thought he was full of shit.
My point was, I did a few press releases or whatever and the site ranks now. And it ranks in the three pack for like 75% of the target keywords. It’s only been three months maybe four months and that’s it. So, my point is I don’t know if you can trust them or not. But, the experience I’ve had with something about the NAP issue. What they told me seems to be valid.
Because I’m getting results even though the citations don’t match what is shown on the actual display address, if that makes sense.
Does anybody else have any other experience with GMB?
Hernan: Yeah. I mean not only with GMB but with Google overall. Here’s the thing, their expert on schema couldn’t answer schema questions. Their expert in ad words often, and you know this.
Hernan: Can’t answer AdWords questions or they are very misleading in what they tell you, as they mentioned. Their expert for, in [inaudible 00:33:11], if you reach out to them.
These are engineers, right? That are trying to do customer service. It’s like me trying to do customer service. You know how I’d do, right?
Bradley: Oh God.
Hernan: (Laughs) That’s how I see it. So, sometimes you’ll get lucky and you’ll get someone who has actually taken the time to figure out how things should be. You got lucky and they told you the right way. More often than not, it doesn’t work that way.
Now, having said that. Maps, anytime you make changes they drop, they dance. It’s a big change. Then, they come back. What you could do, as Bradley mentioned, you could do some press releases. You could do some co-citations. You could do some RYSR stacks to help it along to get it backed up.
There’s a bunch of things that you can do. But, normally it’ll come back to just around where it was. It might need a little kick in the can. But it seems like the answer seems right to me. According to what I know about the map’s algo, someone may have a different take on it. But is it reliable, no.
Of course not. Because, it’s the type of people that you are dealing with.
Bradley: Yeah. Anybody else?
Angel: Yeah. I’ll chime in. I would take whatever they say with a grain of salt, obviously. But, to answer Jay’s question, if you give it a few weeks ‘cause anytime you make any change you want to wait a few weeks, anyway.
Angel: If it doesn’t recover, what I would do personally is just change it to what it was before. It should pop back to what it previously was ranking. That’s what I would do.
Bradley: That’s exactly what I said last week too. Wait, let it go past the dance period, the probation period or whatever and then see where it settles back in and if it doesn’t, switch it back.
One more comment on that quickly guys, and I’ll let you finish up, whoever it was. I’ve got lead gen sites for some contractors that have multiple locations, as well. There’s overlap in there and at least my sites didn’t get hit by any hack update so I’m not sure why that is.
But, I know I’ve got multiple locations for some of my contractors that are literally just like, there’s a ton of overlap between them. All those sites are still producing leads like crazy so I’m not sure about that. But, go ahead, something somebody else want to say?
Angel: Yeah, that’s all I had though on that point. Just change it back if you don’t see anything in the next few weeks.
Hernan: I think the guy from the honeymoon just joined too.
Bradley: From the honeymoon?
Hernan: Honeymoon. Mute it.
Adam:Hey you guys, how’s it going?
Bradley: Oh shit. (Laughs).
Marco: What’s up, [crosstalk 00:36:09]?
Adam:What’s up, buddy?
Finally, got some 4G connection here. I’m going through Newport, Oregon, if anybody likes [inaudible 00:36:15], I’m passing that right now.
Bradley: Nice. How are we doing, okay?
Adam:Yeah, yeah. So far so good.
Good to see Angel on here, its been a few months. I guess, Angel, last time I saw you was down in Dallas.
Angel: Yeah, we hanged out a little bit, that was cool man.
Angel: We gotta do it again soon sometimes, Adam.
I’ll let you guys get back to it. I’m crossing the bridge here and I’ll catch up with everybody later.
Bradley: Yeah, man. Get off the damn Hangout and drive the car.
Bradley: Drive safe.
Adam:[crosstalk 00:36:53] my camera man here.
Bradley: Nothing like being distracted driving, like explain that one to the cops.
But, I was hosting a hangout, officer.
Can You Put Multiple Category Types In Your Schema Mark Up?
Alright. Paul says, “Hi Guys, question is can you put multiple category types in the schema markup?”
I’ve never done it. I don’t know if you can or should. I just know I’ve never done it. Anybody have an answer for that?
Angel: Absolutely, I usually stack schemas SO I’ll have an app person with all the persona profiles at business, with all the business profiles.
Local business with your NAP. So, I had a bunch of stuff. There’s government associations you can make, where it makes sense. So, it all depends on what you’re doing. But, I always have a ton of categories inside my markup.
Bradley: Well, what I mean is the ad type for business category itself. You put multiple categories, business categories in there?
Angel: Oh no, just one.
Bradley: That’s what I’ve always done. Anybody else?
Anybody else or not, I’m going to keep moving, but I want to pull something up real fast, if I can find it. Standby guys, I’m looking for something here. As soon as I find it, I’ll share it.
I always have trouble [crosstalk 00:38:09]
Marco: I can tell you that Rob stacks schema to death.
Marco: I mean, you have to see some of the schema crap that he does.
Angel: Yo Rob, let’s get together man. I want to show you some stuff that I’ve done with schema.
Rob: Yeah, [crosstalk 00:38:24]
Angel: I’m saying, it’s along the same as you.
Rob: Yeah. I’ve tried to stack it and I’ve even … I call it silo schema, I don’t even know if that’s such a thing. But, it’s essentially trying to schema the same way you silo. So …
Rob: It’s a worm hole that you can never get out of if you start really getting into it.
Angel: Yeah so, I understand.
Bradley: Yeah, here’s the Google sheet guys, I just dropped the link on there. This is the business types so this, and this is updated in real time, as far as I know. So, this is the one I always refer to and when it comes to a business type, I always just select one business type. Again, I haven’t tested it any other way.
But, I’ve always just selected one so. Also, Ryan Rodin is a schema savant so it might be something that he can cover at some point as well.
How To Make Money From YouTube Video Assets?
Okay. I’m going to keep moving guys. Robin says, “Good day, Hump day Hangouts, must be an awesie. I have a client that wants to monetize 26 videos, each of 30 minutes, with three, 10 minute segments in each show. Okay. 26 videos, each 30 minutes, with three, 10 minute segments in each show from a community TV channel. Originally, I broke the videos down into smaller videos and we optimize and sold YouTube videos to people interviewed the show. I get on page one and use on their websites. I have tried ranking the videos as play lists and that works. Position one to three on YouTube and position three to seven on Google. Haven’t managed to find anyone interested to rent them out to yet. Looking for ideas on how to make money from these videos assets. Anyway to get a play URL to show in Google with an image?”
The first question that’s the one that I’m going to have trouble on here. I’m not sure if I understand what the videos are about. So, if I don’t know that the videos are about, I’m not sure how to tell you how to monetize them.
I had trouble reading that question so it’s probably my fault. Let me see. My client broke the videos down.
Yeah see I can’t, I’m sorry Robin, I can’t answer your first question just because I have no idea what the videos are about. So, I can’t tell you how to monetize them. You said that you haven’t managed to find anyone interested to rent them out. So, I’m assuming, they’re like lead gen videos. Like, videos that describe a potential product or service and you were looking for people that provide that product or service to possibly rent them. That’s the only assumption I can make. But, since I don’t really have the full details, I don’t want to speculate. Because, I can be very misleading.
Does anybody else have a take on that?
How To Get A YouTube Playlist URL To Show In Google With An Image?
Okay, anyway. Part number two: Any way to get a play list URL to show in Google with an image?
I’ve never seen that.
Rob: Me neither.
Angel: Not a play list. I’ve seen the one video but not a play list.
Bradley: Yeah, I’ve never seen that either. So, yeah these individual video URLs will show the thumbnail but I’ve never seen a playlist show a video that’s not in the SERPS, unfortunately.
Angel: If he could link us to one, then that’ll be interesting. We could check that out, you know.
Bradley: Yeah. I mean if we had a little more details on that Robin I might be able to answer your first question. I do apologize, I can’t. I just don’t understand what type of video context is it. That’s going to make it difficult to answer, so.
How Do You Get A Social Assistance Client’s Local Rank Back Up For Its Main Keyword?
Next question: I have a client in a social assistance niche, the first five to seven places are usually state or national government websites followed by big institutions for the main keyword. The client is in position 15 for the main keyword, no local identifier. I built a Tier 1 network linking from YouTube, this is two months old, not many video links from this yet.
Also, a new RYS stack for the main keyword, no local modifier. She used to rank locally in position one to three but this is fallen recently to position eight to ten. Majestic, metrics, what can I do to get the client’s rank back up to the main keyword. Client still ranks well for local secondary keywords.
Well, it depends. Like we just mentioned, if you were doing a bunch of this work like over a short period of time, it could just be that the, it dropped and the map’s results because of the work that you’re doing, that happens from time to time. So, I don’t know what the time span was or how long its been since you’ve done that work. It sound like since you did a RYS stack, I can only assume it’s a newer stack.
But, right now besides RYS and just doing just the traditional stuff that we’ve been teaching. Which is like content marketing to the syndication network, make sure that it’s connected to the Google Plus page. Even though I know Google Plus is almost virtually been removed from everything. Guys, there is still a connection on the back end to the maps.
So, that’s still effective but my secret weapon recently besides RYS has been press releases. I would recommend distributing a couple press releases for that company. And what I found to be one of the easiest ways … you may already have plenty of content ideas for it. But, what I’ve found is to highlight a review. Like if they’ve got any good customer or client testimonials that have been posted recently. They don’t even have to be posted recently. But, I tend to try to find newer reviews that have been posted and then use that as an excuse to publish a press release, saying hey this company received a 5-Star review or rave customer review or something like that. And, that’s all I do for press release content, guys. I just highlight a review in the press release. I publish multiple press releases and it just, within a matter of days, a lot of time the maps, it’ll jump right back into the three pack just from the press releases alone.
Hernan: My question would be, if she’s going for a keyword with local modifier, why is she only targeting the broad keyword in the RYS stack without the local modifier. I don’t understand that.
Hernan: Yeah, but I mean if you’re going local, you know that … well first of all, it’s all about power, right? It’s all about how much power you push through whatever it is that you’re doing. But, if you’re trying to hyper-geo locate, where we teach in … I know that for a fact that she’s in RYS Reloaded. We teach how to do the images. We teach how to do the maps. We teach how to do keyword plus local and the URL plus local, brand plus local.
Everything that you can to associate that set of keywords to the brand, to the URL and to everything else that’s involved with that entity so that Google … you knack them over the head, you hit them so much and so hard with all of that local relevancy that all they’ll do is oh okay, there you go.
It’s like making them give up, pushing through all of those filters that they have. Powering through all of those filters, right. That’s all that she needs to do. So, why eliminate the local modifier when you can push through with a local modifier.
Bradley: Yeah. I agree with that.
I always target local modifiers guys. Because, it’s pretty much 90% of what I do is local stuff. And so I always add the local modifiers because it’ll rank if … with people on mobile devices that might not punch in the local modifier. If that desktop, laptop, if they have a local IP, it will still return whether … at least for the most part. It’s not a 100% accurate. But, I know for a lot of my like tree service sites for example. If you do a … and here’s one way to check it.
Robin, you can go into Google AdWords and use their tool. What is it? Shit. The ad preview and diagnostic tool. And you can set the location for your Google search. So, you can set it by city and then you can do that. Now, you have to be ranked on Page one for you to see it. It will show you the search engine results, none of the links will be clickable or anything because it’s just an ad preview thing. It’s really for ads, but you can still see what’s ranking organically and also what’s in maps on the first page. You can play around with different search queries with the localized search IP. If that makes sense, right through Google’s dashboard.
And I’ve been able to identify some … [crosstalk 00:46:56]
Somebody’s gotta mute. I hear a lot of background noise guys.
Alright, thanks man. So yeah, I do that, I’ve got a lot of lead gen sites or whatever and the keyword reporting tools a lot of the times will show that the sites just not ranking, yet we’re getting calls. I know because everything goes through Answer connect, the phone service. So, I always get notifications of the leads that come through. And so when I look at the automatic ranking reports that come out like Pro rank Tracker or I use Bright Local for a lot of my local stuff. They show that not ranking in the map’s pack and things like that. Yet, I’m getting a bunch of calls. I’ll go investigate. I’ll use the Google keyword uh, excuse me, Google AdWords, ad preview and diagnostic tool.
Then, I’ll go check it from a localized IP or local search query. It’s interesting because it’ll show up. And so I don’t know why some of the keyword tools won’t. Maybe because they’re not localized IPs. I’m just saying that may be something you might want to check. Okay?
And what I was getting at with that is that I always target the local modifier in the keywords. I always optimize with the modifier and yet when I do just a broad keyword search term instead of with the local modifier. So, what I’m saying is when I do a broad keyword search query without the modifier. I check it, and a lot of the times, not all the time, but a lot of the time it’s still ranking.
Okay? Does that make sense? Does anybody else want to comment on that before I move on?
Marco: It makes sense to me so.
What Are Your Thoughts On Hosting Sites On AWS?
Bradley: Okay. Arebacon, what’s up buddy? He says, “What are your thoughts on hosting sites on AWS?”
But yes, I do it for HTML sites all the time. Personally, when I set up HTML single pages that I just use for spam purposes and things like that. I just host the right on AWS S3. Anything that requires a database is going to, you know you have to get into using what they call EC Cloud, EC2, Blast it Cloud, that kind of stuff. And, set up like a VPS, virtual servers and that kind of stuff.
It’s kind of geeky. I know it works I just … Marco, you want to talk about that. I know you set something up recently.
Marco: Yeah, we do it all the time.
WordPress for tools, for whatever we need to do with it. I mean and you really can’t beat the speed …
Marco: … that they give you. And the price is decent. You have to be careful with back traffic, like you have to know what you’re doing and block the box because that’ll kill you. I mean …
Bradley: Yeah, the bandwidth.
Marco: Yeah. The price will really go up when those box hit you. So, you have to make sure that you block the box before you go live. But, once that’s done you just let Google in. Google, if that’s your target. Google, Bing or Yahoo or whoever, YouTube, whoever your target is. You let them in and you exclude everyone else.
Angel: Yeah. AWS is phenomenal. I love that hosting provider. For spam purposes, using the S3 like Brad was saying, it just, you can’t beat that, you know?
Angel: It’s either using AWS or Google Cloud, they both work great for that type of stuff.
Bradley: Yeah guys. You piggyback on the authority of the Amazon domain that way. So single, and guys it’s so simple to throw up a single HTML page. I mean it’s just dumb simple. You can download free HTML templates all day long, throw them at … you don’t even need an HTML editor guys. You can use Notepad Plus-Plus. That’s what I do.
You can just edit the HTML right inside Notepad Plus-Plus. You can add schema, you can even find HTML templates that have structured schema already included. You just go in and edit the details. And so they’re really, really powerful.
Angel: It’s free lunch, it embeds. You can add anything you want. It’s limitless, honestly.
Does Anyone Have Trouble With Jvzoo?
Bradley: Brian says, “Does anyone have trouble with JV Zoo?”
Don’t know Brian, I haven’t been in JV Zoo in quite some time. I don’t handle that end of things and I don’t purchase products very much anymore. I finally got away from my addiction to buying internet marketing products. I’m trying to stay the hell away from it.
So, I’m getting a hell of a lot more accomplished here, now that I’ve stopped buying shitty products all the time that end of collecting digital dust. So …
Angel: They need to create a rehab for that sickness man.
Bradley: I know. If we did, we’d probably, like we could probably close Semantic Mastery down and just live off the revenue from providing support, you know?
Angel: For people that are addicted to buying those Ion products.
Bradley: Yep, exactly. I know it’s a common problem in this industry, the shining object syndrome.
Angel: I was there when I first got started. I mean, most people were, you know?
Bradley: Well, what is this just got started shit, I just gave it up a few months ago man. (Laughs).
Bradley: I’m not kidding. I’ve been habitually buying products for years man and I don’t even use most of them. So, I’m just finally give it up.
Can Anyone Recommend A Free Or Paid Plugin That Can Curate Content Automatically Into Blog Posts Once A Week?
Anyways, Brian’s up. What’s up, Brian? It’s been a long time man. He says, “Can anyone recommend a free or play plug in that can curate content automatically?”
If anyone has any ideas, please share them. I don’t do any automated curation stuff unless its like way, way out like two or three steps out. Even then, we stop doing it. We just don’t need to anymore. All the curating stuff that we do is done manually by my virtual assistants that have been trained. It’s so much higher quality and it’s very inexpensive. But, if anyone has any automated solutions, please speak up.
Hernan: Well, I think that the main point, if you’re trying to automate it you’re missing the point of curation, right? Because, curation is to craft high quality unique content without needing to write articles from scratch. So, if you want to automate the thing, I don’t know actually.
You can use Curation Suite maybe, but that doesn’t automate it. Like it helps you out with the stuff but I don’t know why you would want to automate it. If you want to do automated content, that’s another story. That’s fun stuff that I agree needs to be far away from your website. Unless you’re using a parasite or G-site would …
Hernan: … but, in any case, if you’re doing anything worth of reading or that can convert a visitor into purchase then manually is the way to go.
Bradley: Yeah, because Brian we have a curation course, it’s under the Master PR brand now. It’s called Content Kingpin. That course is the exact process that my team had been using since, shit I’d say well about four years now. Four or five years. It’s the process I started on my own. I use to do all that shit myself. Then, I finally got smart and learned to train virtual assistants to do it for me.
And now, that is my, I’ve mentioned this before, but the primary work that my local marketing agency does. Once I get the client ranked, it’s just content marketing, and that’s it. Once I get it ranked, the syndication networks and the constant content marketing, which is all curated content, manages to keep them for the most part ranked, without me having to do anything els. Period.
So, I’ve got clients that have been paying me for years. I’ve had them ranked and I don’t do anything but pay my curators, and that’s it. I do the reporting and occasionally I have to do some additional citations and stuff like that. But it’s primarily just content marketing, it’s curated content. It’s all handled by my virtual assistants. It’s very, very profitable business. It’s almost hands off.
That’s why our Content Kingpin tagline is Hands free content marketing. Right.
Alright, we’re almost out of time. We got a couple questions here we’re going to have to get. Let’s see. How to make a fortune selling a smoking a pancake.
Wayne: I fucking love that line. It’s awesome man.
How Many Embedded YouTube You Can Index Safely In A Day?
Bradley: We’re going to answer Adam’s question. He says, “Hello my name is Adam. Please tell me how much I can index and bed YouTube per one day safely. 5, 10, 100,100? No penalty, Google.com, thanks buddy Marco.”
Adam, I would say if I’m reading your question right and I had a question about this earlier when I read it the first time. If you’re just trying to index YouTube videos, as far as I know there’s no limit. As far as I know, there’s no limit to indexing pages on a website either.
I’ve never experienced a penalty from indexing. Unless it was a really, really spammy site or page that I was trying to index. It may get indexed and then fall out and cause the rest of the site to get slapped. But, when it comes to just publishing posts or pages with YouTube embeds, I know for a fact that I’ve never had … as long as you’re not importing the video descriptions, which can be quite spammy, but you’re just like republishing videos. I’ve never had a single site be indexed where … I mean even, couple years ago when I was doing some stuff with Network Empire and they had the pin vid thing. And it was like literally it would connect to the API and would publish YouTube videos through WordPress sites at the rate of 10,000 videos per day. I’m not kidding.
You’d have to get a, special servers to manage the databases because of how many posts would be published. The databases would grow so damn fast. Those sites would just … we would test thousands of videos per day. None of those sites got de-indexed. It was only when we started importing the descriptions that things started getting de-indexed.
Anybody have a comment on that?
Marco: Yeah. I have something.
Bradley: Oh, go ahead Marco. Go ahead.
Marco: No, we’ve shown this before. We’ve tested this before, because we have our own video and vin network, right? Video Powerhouse. We embed videos constantly and we’ve never had a problem.
As far as indexing, I mean go to town. You’re a Google publisher. Once you start embedding videos you’re treated more like a Google or YouTube publisher, than you are anything else. So, by all means, I’ve never seen anyone … if it’s just a video, no description, nothing. If you’re just embedding videos and pushing them through, I don’t see any problems and I don’t see with getting them indexed.
Unless you’re in the millions, I guess they would know it’s a machine doing it then, right?
Bradley: Yeah. I think the API, well for what I was talking about. The API, I think it has a limit of 50,000 per day. But that’s a different issue, all together.
What were you going to say Angel?
Angel: I was going to give a quick tip for the video indexing. Like, something that I would do is, I would set up a video XML on my website. It would host all of the videos that you are looking to index. Then I would submit that via Google Webmaster tools …
Bradley: So, you said Video XML, just to clarify that for him. You mean a video site map?
Angel: Yeah, exactly. So, you can just download a plug in on WordPress. Just fire that up inside Webmaster Tools.
Bradley: Yep. Yep. I agree with that.
Now, I know we’re out of time guys but I’ve got to answer this question for both of these guys.
And Mark, thank you for that. Isearchfrom.com is the same thing. I have never, I’ve never used that, I’ve just always used the AdWords tool but that’s cool. Thank you.
Metro Biz, this is our YouTube account provider guys and Gmail account provider. He’s a good guy. We had some issues in the past and he squared all that stuff away. His bulkpva.com is his web address if you guys need phone verified accounts. I highly recommend him. So, go check it out. He’s a good dude, he’ll take care of you. If there’s any issues, he takes care of them. So again, bulkpva.com.
Is A Branded IFTTT Syndication Network Powerful Enough To Rank A WordPress Site Converted From An HTML?
So because you’re here, I’m going to answer your question. He says, “One of my clients had a site created using HTML with six pages. I suggest him to create blog using WordPress for example. He had site on the name, site.com in HTML. I said to make a blog in WordPress called blog.site.com. For this [inaudible 00:58:38], can we do IFTTT Syndicated Network branded?”
Yes, absolutely. And that’s perfect. That’s exactly what I do when a client has an HTML site, which is kind of rare now. They’re still out there, right? That’s always what I do. I tell them look, we’re just going to put a blog on a sub-domain. We’ll use that as the content distribution engine. Then you just use the blog’s sub-domain RSS feed.
That’s absolutely correct. What you can do is, in the blog you can … like for example if their HTML site’s only got six pages, they’re probably likely maybe a couple different product or service pages. So, what you do it in the blog you create categories to match those service pages. Then you would always post, you know, create your … you publish your posts within the right categories and what you do is put a 301 reader act URL from the category URL, which is like site.com/category/whatever the slug is.
You put a 301 redirect from the category URL up to the main money site HTML page. That way, all of the blog posts within that silo, essentially that category, are going to have internal links. Well, the internal links are going to point up to the money site anyways. But they’re going to be placed within that category. So, the relevancy passes through that category URL, which is 301 redirected to the HTML page, the corresponding HTML page.
So, you end up passing a lot of juice and relevancy up to the root domain that way, while keeping it simple in the WordPress site. Anybody want to comment on that before I move on.
Angel: Man, you’re spot on. That was great advice.
Angel: That’s all I’m saying, that was good.
Bradley: Thanks, and its super easy to do guys. Anytime I run into a site or like client sites that might not be WordPress, they might not be HTML, but they’re not WordPress. I always tell them, look I’m not doing anything your site because I’m not learning a new platform just for one client. So, if you want me to do work for you we’re going to put a blog on a sub-domain or in a sub-folder, sub-directory type thing. Then, that’s how we work it.
Good thoughts. Very good.
Last question from Muhammad, “Hey Bradley, what’s the best place to ask questions about Mindset Mondays?”
That’s a good question Muhammad. Right now, I’ve had a few comments and stuff like that just coming through my channel, because I’m hosting those videos on my own channel. So, its youtube.com/bradleybrennar. However, I do have my own name as a domain, so bradleybrennar.com, it’s just a one place site right now. It’s like an online business card basically.
What I might do Muhammad, as a … because I’m going to continue that series, as far as I know, indefinitely. So, what I’ll probably due Muhammad is put a contact form or something on that page, at bradleybrennar.com, that people can ask questions about that kind of stuff there and it’ll come to me.
That way, it’s all in one uniform. It’ll be easy for people to find. Right now, if people ask questions on YouTube … first of all, I don’t always reply to YouTube comments. Second of all, they’re all comments on individual videos, so it makes it difficult.
I can put them all in one central location, which I can solve that with just a simple web form. That’s something I may do. In fact, I’m going to make a note of that now. That’s just on bradleybrennar.com and I’ll put a call to action in the video description once I get that set up, so that I can direct people in those videos. If you got any questions or comments, post them at bradleybrennar.com, that kind of thing. Okay?
So, I appreciate you bringing that up. That’s something I hadn’t really thought of. That’s something I should do for sure. Alright?
Okay guys. Thanks everybody for being here. I’m sorry we went a couple minutes over for those of you that are on. But, appreciate you being here. So …
Marco: Bye everyone. Take care everyone.
Bradley: Thanks Angel, thanks [inaudible 01:02:10] and Rob. And Angel, we’ll get with you about your SEO product within the next few days.
Angel: Sounds good.
Alright guys. Alright take care.
Bradley: See ya.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 152 this post was syndicated
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