Is It More Effective To Reconstruct The Original Pages Of Content From The Aged Domain For A Local Lead Gen Site?
In episode 173 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it’s more effective to reconstruct the original pages of content from the aged domain for a local lead gen site.
The exact question was:
Is It More Effective To Reconstruct The Original Pages Of Content From The Aged Domain For A Local Lead Gen Site? this post was syndicated
via Tumblr Is It More Effective To Reconstruct The Original Pages Of Content From The Aged Domain For A Local Lead Gen Site?
In episode 173 of our weekly Hump Day Hangouts, one participant asked whether one should redirect an aged expired domain with decent metrics to the brand new domain, or the other way around.
The exact question was:
Should I Redirect An Aged Expired Domain With Decent Metrics To The Brand New Domain Or Vice Versa? this post was syndicated
via Tumblr Should I Redirect An Aged Expired Domain With Decent Metrics To The Brand New Domain Or Vice Versa?
In the 173rd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how to go about ranking different properties under one management domain.
The exact question was:
How Would You Go About Ranking Different Properties Under One Management Domain? this post was syndicated
via Tumblr How Would You Go About Ranking Different Properties Under One Management Domain?
Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …
Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?
Chris: Yeah, I’m here. Hi guys.
Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.
Chris: No idea, like it’s 4:00 AM here.
Adam: Well, good on to you.
Chris: It’s always fun to be in Bali.
Adam: All right, good stuff. Hernan, how are you doing men?
Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.
Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?
Marco: What’s up dude?
Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?
Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.
Adam: Fair enough, fair enough. Bradley, how about yourself?
Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.
Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.
Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.
You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.
That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.
I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.
Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –
I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.
I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.
Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.
There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.
Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.
Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.
Adam: That’s the new SEO buddy.
Marco: That’s it men. Give Google all it wants and you get rewarded.
Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?
Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.
Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.
Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.
Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.
Hernan: Let’s do it.
Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?
Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.
Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.
Bradley: Okay, are you guys ready? Does everything look good now, finally?
Bradley: Looking good.
Hernan: Here we go.
Can You Recommend A Good Strategy To Use Ad To Get Traffic?
Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.
You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.
Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.
The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.
Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.
When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.
I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.
Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?
Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.
We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.
Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.
Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?
Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.
However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.
We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.
You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.
Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?
Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.
Should You Do Internal Linking On Your PBNs?
Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.
All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.
It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.
My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.
When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.
My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.
We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.
They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.
Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.
You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.
Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.
Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?
Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.
I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.
Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.
As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.
Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.
At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.
You want to build a brand and you want to build an asset that lasts throughout time.
Bradley: Yeah, long term, yeah.
Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.
People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?
Chris: I hope it does because it works.
How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?
Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.
Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”
That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?
You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.
What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.
I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.
Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.
Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.
Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.
If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?
Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …
Bradley: They’re marketing.
Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?
I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.
Bradley: Yeah. Adam, I heard you try to chime in.
Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.
Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.
It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.
Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.
The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.
That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.
How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?
All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.
What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.
That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?
Marco: No, that was perfect.
Hernan: Yeah, I agree.
How Do You Handle Keyword Density On Silo Menu Pages?
Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.
Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?
Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?
Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.
Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.
Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.
At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.
Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.
Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.
My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.
The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.
I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.
You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?
Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.
Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.
Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?
Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.
I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.
Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.
Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.
Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.
If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.
You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?
Chris: I agree with you Bradley. The more hands off it is, the better.
Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.
Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?
Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?
Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.
How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?
It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.
Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.
It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.
Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.
Adam: All right guys, that’s everybody for being here.
Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.
Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.
Chris: Bye guys.
Hernan: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 this post was syndicated
via Tumblr Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175
In episode 173 of our weekly Hump Day Hangouts, one participant asked about the best way to tell your prospect that you’re offering their competitor the same deal.
The exact question was:
What’s The Best Way To Tell Your Prospect That You’re Offering Their Competitor The Same Deal? this post was syndicated
via Tumblr What’s The Best Way To Tell Your Prospect That You’re Offering Their Competitor The Same Deal?
In episode 172 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if one should manage a persona brand YouTube channel from one’s primary YouTube account.
The exact question was:
Should You Manage A Persona Brand YouTube Channel From Your Primary YouTube Account? this post was syndicated
via Tumblr Should You Manage A Persona Brand YouTube Channel From Your Primary YouTube Account?
Getting your content syndicated sounds like an expensive, or complicated, process at first glance. So why would you bother with it? Surely there’s better options out there…
But if that’s the case, why do major websites do it and gain massive results?
Why is content syndication something that you keep hearing about time after time – and for years and years (basically an eternity on the internet)?
It’s because it works and a small, but growing, group has figured out how to get benefits from their content far beyond their own websites.
Now, one of the best parts of this is that you can do this for free.
See, tons of authority websites want your content on their platform – makes sense, right?
Places like WordPress.com, Tumblr, Blogger, Twitter, and tons of others need your content. Your content is what makes these platforms work!
Now, here comes the icing on the cake.
You get SEO benefits from syndicating your content.
That’s right – you might not have realized it, but using just the RSS feed on your website or blog, you can easily syndicate your content our for higher rankings, more traffic, and you can do it for free.
How to syndicate your content for free
So you’re ready to finally get the benefits of content syndication? Good, let’s get started.
First off, you’ll need a website or a YouTube channel.
That’s right, you can use the RSS feed from your website OR syndicate content from your YouTube channel – pretty awesome. And yes, you can do both!
For now, we’re going to focus on websites.
Ok, here’s the plan:
Step 1 – Get your website’s RSS Feed
If you’re using WordPress this is super easy. You should be able to use yoursitehere.com/feed, but for more options or if that doesn’t work for you, check out the WordPress repository info here.
Step 2 – Create accounts wherever you want to syndication your content
Well this is super easy – and you’ve probably already got a bunch of these for promoting your brand and content on social media – Twitter, Tumblr, etc.
If there are any others that you want to include, now’s the time to go create these.
And remember, don’t make a piece of junk account that looks like a sad abandoned red-headed step-child!Take a few minutes and add a logo, theme it to your site, and make it look…well, make it look like something people would actually want to look at
Step 3 – Remove your manual labor and speed up the syndication
Ok, now that you’ve got the RSS feed and you’ve got the sites you want to syndicate content to, we’re going to give you some super powers.
Well, how much time do you think it would take to manually recreate your content from your website onto each of your social media and web 2.0 properties?
Let’s say you’re really fast.
So, you can do each one in 20 minutes and make it look really good, formatted correctly, images included.
Now, if you have a small syndication network of 10 sites, that’s 200 minutes FOR EACH PIECE OF CONTENT.
That’s crazy. No way.
We’re not going to spend nearly 3 and a half hours doing that each time we publish content!
So, here’s the solution and the secret sauce to your content syndication strategy.
Head over to IFTTT.com.
It’s a free service that connects services like Tumblr and and Twitter with other services.
And one of those services is RSS feeds…
Now, where the magic happens is here; IFTTT will “listen” to your RSS feed and when a new piece of content is published IFTTT will say “hey, there’s new stuff here, time to grab it and post it for our super awesome user on those sites he told us about”.
And this all happens in seconds. No joke.
Now, we don’t expect you to figure out how to set up IFTTT (it’s pretty simple, but there’s a few steps) on your own – so we created a workbook and 2 short video guides to help you with the whole process.
What to do with all of your saved time and results
With your content syndication taken care of you can lay back in the sun, grab a drink, and just live life worry free.
Well of course not – but now you’ve got a great process that takes care of your content, does it automatically, is free, and provides SEO results, more traffic, and brand awareness.
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In episode 172 of our weekly Hump Day Hangouts, one viewer asked about the best practice for managing proxies.
The exact question was:
Good Day Gents, grateful as always for your assistance.
What Is The Best Practice For Managing Proxies? this post was syndicated
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Click on the video above to watch Episode 174 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Bradley: Come on, close to the camera.
Adam: Okay. Oh, well, hello there. Welcome to Hump Day Hangouts Episode 174. It’s the 7th of March 2018. We have got everybody here, so while we do, I don’t know, Chris is about to get on a plane or go on a boat or something, so let’s say hi to Chris first real quick. Or not.
Bradley: Hi, Chris.
Adam: Chris, you leaving me hanging, man. All right. Well, screw Chris. Moving on, Hernan, how’s it going?
Hernan: Hey, guys. What’s up? I’m really, really excited to be here. I’m excited for what’s coming for the mastermind. We have really good questions for today, but also we’re going to be diving deep into the local campaign that we’re doing with Bradley. But I’m going to be focusing on how to set up a local campaign on Facebook, so it’s going to be pretty cool.
Bradley: Which by the way, if you don’t mind me jumping in for a minute, we’ve got more leads from your Facebook campaign for the CrossFit Gym, then my AdWords campaign in the last month, and we’ve only been running it for, what, 10 days?
Hernan: Yeah, probably 10, 12 days. Yeah.
Bradley: It’s great. I guess gym marketing really is, it performs so much better on Facebook than it does in Adwords. I’m really surprised but I guess it’s because I don’t do Facebook marketing much. I didn’t know that.
Adam: Hernan, do you think Facebook advertising can be useful for local businesses?
Hernan: Yeah. I’m glad you asked. Yeah, it definitely can. The two advertising have the place, right? For example, AdWords is much more intense by keywords or search, so if somebody’s actively looking for the quality of a lead, it’s going to be probably a little bit higher. But also with the targeting that you can do that, I’m going to show you guys, the guys at Mastermind, I’m going to show you guys tomorrow the target is pretty, pretty cool on Facebook. So, yeah, 100%.
Adam: Marco, how are things going with you? We’ve been hearing little bits and pieces stuff about keywords and some RYS stuff. I don’t know, what are you up to?
Adam: No, Marco. I’m guessing he’s muted or he stepped away. Man, you guys are just all over the place.
Chris: Yeah. I’m sorry, for me, the mic didn’t work initially.
Adam: Marco, are you there?
Marco: Sorry, I was muted. I unmute. What’s up, man?
Adam: Nothing much. We’ve got to do the weather check. I feel bad not asking you how about the weather is going because I’m freezing my ass off.
Marco: Chris is on his way to paradise. He’s going to Bali.
Chris: Yeah, totally, man.
Marco: I’m already in paradise, dude. You can go and have a taste of what I get every day.
Marco: It’s too cold. If they can ever make it warm, I might try it.
Chris: Everybody has their pleasures.
Adam: Awesome. All right. Bradley, how are you doing? I mean, I’m not going to ask you about the weather, but what’s going on, man? How are you doing?
Bradley: I’m doing great. I’ve been really deep in the prospecting. Adam did this awesome word cloud thing from the replies that we’ve gotten from various surveys, as well as interviews and stuff with mastermind members, and just various people throughout that are connected to Semantic Mastery somehow, whether you’re a subscriber and one of our groups or whatever. It came out with this showing like a word cloud. You guys are familiar with those, the words that were the biggest or the ones that have occurred the most frequently, and prospecting client getting those types of things were what came up the most.
I did a brief little survey in the mastermind Facebook community or group or whatever asking what people wanted next. Because Hernan is going to be finishing the PPC module this week with the Facebook Ads stuff for the 2018 training, so we’re going into module 2, which originally I had planned out as video marketing.
I did a survey based upon that word cloud that Adam put together that said prospecting client getting that kind of stuff. I did a quick survey today, would you guys rather a video marketing or prospecting, and overwhelmingly everybody said prospecting. So I switched gears and I was pretty excited about that because we’re trying to grow our agency for contractor services, contractor marketing, excuse me. So I’ve got these different prospecting funnels that I’ve been working on for about a week and a half now.
So there are different entry points, like, how can we get people to enter into our ecosystem, basically. I’ve got some really cool stuff coming up, guys. Again, this is specifically for mastermind members who had asked about this, and a lot of our audience is asking about prospecting stuff, now would be a really good time to come check it out because we’re going to be covering that really in-depth.
I’m starting to ad training to the membership site. I’m going to start uploading the videos tomorrow that I’ve been recording this week. Also I’ll be doing a lot of demonstration and a lot of testing, because I’m actually going to be testing three, excuse me, four different prospecting funnel types across three different industries. They’re closely related but they’re still three different industries.
So we’re going to have a lot of data and testing, which is typically how we do stuff anyways. We’ll be able to fine-tune really what’s working well and then duplicate that. Right? I’m really excited about it. I got some really cool stuff going on. I would just really encourage you guys that are doing some sort of client work or even lead gen, for example, who may want to come check it out.
Marco: Can I just add for a second that one of the big advantages of joining the mastermind is that how we’ve structured it, how we listen to our membership and actually do what they want? We fit it in, flip it around. The other thing is that we don’t leave you in the dark as far as the training, it’s not just go follow the video and do it.
We actually have a place where you can go if you’re lost. It can happen. That happens to me. It happens to everyone. If you just don’t get it, there’s a place for our mastermind members where they have access to all five of us and they can ask, not only us but, I mean, it’s a community. We have a bunch of experts in our community in a bunch of different area.
It’s all of this collective knowledge that’s available to everyone. You can go drop a question and you get answers to your question. Not just any answer. Answer that you can go and you can take action on and it’s going to get you moving forward instead of having to contact some nebulous support somewhere that sometimes never gets answered. Right? That’s another big advantage of being in the mastermind.
Hernan: Yeah. If I may add something real quick, you know that you could potentially go into any Facebook group right now and join, or you can go into any forum right now and join, or you can go ahead in YouTube and try to ask questions there, and you will potentially get some feedback. But the reality is that each question that I ask myself a lot, how do you separate the guys that are really doing what they’re supposed to be doing from the rest of the guys, the wannabes, newbies, et cetera, et cetera?
That’s why I think that having access to a vetted group of people that are: number one, growing their businesses; number two, they’re paying to be there. It has a lot more value, even if the group is smaller, it’s tighter, that’s even better because you know that all of those people are committed enough so that they are investing on their businesses. That for me is a great time saver because all of the stuff that you get if you post anywhere on these big Facebook groups you will get a lot of insights, but at the end of the day you don’t know who to trust or who to listen to or whatnot. That’s one of the things that I like the most of Semantic Mastery community specifically.
Adam: Definitely. I think we’re already talked to one mastermind member, but this is open, you don’t to be a mastermind member for this. If you’re going to be in Orlando in two weeks at Funnel Hacking Live, please give a shoutout, say something in the group, say something on Hump Day Hangouts. Me and Hernan will be there, so we’d love to meet up, find out what you’re doing, sit down and have a soda, beer, whatever floats your boat.
Bradley: Beer. For as long as it’s allowed.
Chris: Also post in the group if any mastermind or Hump Day members are in Bali, just hit me up as well.
Adam: Haven’t heard from him yet.
Bradley: Because I remember he was in Dallas with us last year for it and he asked me on Facebook if we were going. I told him that you and Hernan were going instead because I’ve got too much prospecting work to do.
Adam: Awesome. Well, let’s get into the questions. I just want to remind people, if you’re new to Semantic Mastery, if you’re just seeing us now, first of all, thanks for being here, check out the SEO Blueprint, the Battle Plan. I’m going to put a link up. It’s a great place to get started and we’ve got a great coupon code for you as well.
The other thing to do is, if you have questions throughout the week and you’re not sure, you’re new to this, you don’t want to wait or whatever, go to support.semanticmastery.com and check it out. A lot of our most common questions get asked there and we’ve got a lot of Bradley’s famous drawings and charts over there and a lot of these really in-depth answers are available over there.
Bradley: Sweet. Okay. Are you guys getting the weird Picture in Picture thing? Are we good?
Adam: Yes, go on. Chris?
Bradley: How is it now?
Bradley: Is it better now?
Bradley: Okay. If we’re good to go, then I’m going to start on questions. Are you guys ready?
Adam: Let’s do it.
What Are Your Thoughts On Autoresponder That Posts To Google My Business Page?
Bradley: All right. Quit This House, “Good day gents,” or excuse me, to you guys excuse me. Why did I come up with that? “And thank you for the opportunity ask questions here. Bradley, did you get a chance to review the autoresponder that says it will post to Google My Business page?” Yes, it’s called, I know what you sent it to me, Sendible, and I actually signed up for it just, I think it was Monday night that I signed up for it and I’m testing this with the CrossFit Gym.
It will post to Google My Business, however, the images have to be correct. I started playing with it and I started doing some test posting with it on, I think it was Monday night, that’s the only chance I’ve had to play with it. So far I spent about an hour doing it and every post that I posted or queued to post to Google My Business didn’t post because Google My Business will reject the post unless the image dimensions are correct. The image dimensions have to be a four by three ratio. Like 1,200 by 800 or 800 by 600, or something like that. There has to be a four by three ratio.
Essentially, I just haven’t had time to go back in and update the image types, but just keep that in mind. But it will post. The beautiful thing about this guys, I’m using just, by the way, I just signed up for what’s called the micro print plan, which is free right now, but at the end of 30 days it’ll be $29 a month. I’m just testing it on one property for right now. But it’s really cool because it’s got like a listening engine in there so it will track specific keywords and hashtags and things like that, so that it will give you content, ideas, things that you can share or that you can curate.
Also the other thing is, with the Google My Business, part of the reason I haven’t been using the GMB posts feature is because it requires you to post every seven days or to go update an existing post. If you read the help files, Google says that they do that because they want all posts in GMB to be fresh and relevant. Right? Timely posts. So they intentionally do that.
Well, that’s part of the reason why I haven’t done a whole lot with it. I know it’s super powerful, Robin. Well, Marco and Rob, through RYS Reloaded have been doing a lot of testing with that. It is incredibly powerful and it’s just amazing some of the stuff they’ve been able to do with that. But I have refrained or stayed away, avoided it, because it’s something that I would manually have to go log into an update or have a VA do it. Well, this prevents that.
In that, you can go in and schedule post after post after post, so you just go in and click the calendar icon and every seven days you have a new post queued to auto publish. You could literally plan out a three-month, six-month campaign, whatever and load it all in Sendible and forget about it. It’s done and you’ll have all that posts being constantly updated and refreshed.
Again, I think it’s a great service. I really, with the limited testing I’ve done, I think there’s a lot of potential. I really appreciate you pointing that out to me. Then once I’ve had a chance to spend more time in it and actually work it into my overall process for marketing, what I would do with the local business, then I’m going to also try to apply it to some of my other businesses and see if I can get similar results. If I can then, I’ll do a full review for it. Of course, we’ll probably try to get an affiliate link or something at that point.
But for now, I would say for $29 a month, guys, go test it out. If you’re doing client work or you have a business, use Google My Business posts if you can. Again, if you can automate that in some way or at least semi-automated it’s going to make your life a lot easier. Okay?
“Second question. I bought RYS stack and my site is stuck position eight on page one how do I get it to improve to one of the first three positions. I wish I had some instructions came from the end of the user who wants to buy the stack how to utilize it best. Thank you.” We do have a user guide coming out. Is that correct, Marco?
Marco: Yes, we do.
Marco: Just yesterday, I remembered that I didn’t write anything about Twitter. Twitter is a really important component. It would be one of the ways that he could move his ranking from number eight, although number eight is really good and it needs just a tiny push. Right? Everything is in the user’s guide that I posted the image of what’s coming. It would be … When is the Battle Plan due, Hernan? Do you have a date for that?
Hernan: Yeah. We’re going to be working while we’re on FHL so it’s going to be probably by the first two weeks of April or something like that.
Marco: All right. We’re looking for a release date of right around then.
Bradley: Okay. My question would be for, specifically when the user guide for the drive stacks comes out, are we considering mailing that out to past drive stack buyers?
Marco: Absolutely. They will absolutely get it.
Bradley: There you go, buddy. We will be giving you a guide very shortly. In the meantime what can you do? Well, there’s a lot of things that you can do. You can hit your drive stacks with links, you can also do press releases, you can link directly to your money site with press releases. We just did the whole Local PR Pro course, which was a phenomenal course, if I do say so myself. I’m kind of patting myself on the back, so to speak. But I’m really proud of that because I put a lot many months of testing into that. I had help from some of our mastermind members, as well as from Rob, and all of us had very similar results. That whole entire course goes through how to utilize press releases and various methods within stacking methods, and linking methods, and things like that to be able to get stuff to move.
Again, that’s something I would highly recommend that you check out because it will really help. There’s one thing you got to keep in mind and this is all covered in the training. That with the press releases, it’s something that has to be updated fairly regularly. At the very minimum, I would say, if you’re going to use that method about, once every two months. Once you’ve ranked you achieve the desired results is about once every two months is you published another press release. Because otherwise what happens is eventually a lot of them end up purging and when they do you end up losing, you’ll see you’ll start slipping in the rankings.
I’ve experienced that many times now since I started testing eight or nine months ago, I guess now. There’s a way to get around and we cover all that in the training. I would consider that just good old-fashioned link building to your drive stacks or perhaps using the press release strategy that’s going to get results fairly quickly and it’s something that can be repeated every couple of months.
Okay. Anybody else? All right. Mohammad’s up. What’s up, Mohammad? I understand he is still working on the video lead gen stuff. Man, Mohammed, you picked a bad time to bail out of the mastermind for a brief period of time. I know, buddy. I know you’re working on your business and I get that. You need to come back and join us as soon as you can or wait until the prospecting module is done and then come back.
Would It Be Possible For Me To Offer A Guarantee On The Improvement Of The Rank?
He says, “Hey, guys. I’m slowly inching closer to finally getting client from video lead-gen would it be possible for me to offer guarantee of some sort? I know the promising rankings is out of the discussion, but is there something I could offer instead without bamboozling myself?” I love that word. That’s the word of the day, guys. “Or maybe something I could throw in? Currently, the closest thing I have to that is showing them my success with another realtor.”
Well, that’s typically all I do well. Let me rephrase that. Typically, I will … If you have a portfolio that you can show, that’s usually all the proof that I need to be able to show somebody the kind of results that I can get. Right? I don’t guarantee rankings either. I just landed another client that was a referral, it’s a taxi cab company. First time I’ve ever … He signed up for local SEO. I’ve never done any work for a taxi cab company, however, it’s in the same city that I have a limo service company so I figured why not?
Anyways, he was a referral and so what I did was I just brought up several different projects that I’ve been able to do. For example, I brought up the limo service project for the same city and that’s been a client of mine for going almost six years now. That was something that was kind of related to his industry, right? It was in his city, so it was very, very relevant. I showed him, “Look, take a look at kind of results I got for this client over here. Call the guy up, he’ll vouch for me.” You know what I mean?
If you have some sort of portfolio that you can show and referrals, that’s typically all I would do. That doesn’t mean that I won’t throw in like a deal sweetener. I don’t like to provide guarantees, not for rankings, and I’ll tell them that flat out. “Look, I don’t work for Google. I can’t guarantee your rankings, but I can show you my past history and how I’ve been successful the vast majority of the time. Here are some of the result and here are some referrals that you can contact.”
If you have that, Mohammad, I would recommend that. There’s also certain things you can throw in, like you mentioned, as a kind of like a deal sweetener, which is what I did for him. For example, I sold him one out local SEO services, but I threw in reputation marketing as well. Because I use a reputation marketing app that really is simple, it just takes about a half an hour to set a client up in it and then from that point forward it’s pretty much all handled by the app.
Typically, I would charge $200 a month for that service, but I literally threw that in just for free as a deal sweetener because he was, and I said, “Because you were a referral and I always like to take care of referrals, I’m going to throw this in for free.” I threw that in on top just as a deal sweetener, and he saw it. I mean, I pitched him over the phone, I sent him a …
By the way, Mohammad, just so you know, I did the same, I practice what I preach in that I initially had a phone call with him where I asked him a couple of questions, his business name, business phone number, business website address, his target area, just the standard type of questions. Then I said, “Okay. Listen, I’m going to get back to you after I have analyzed your property. I’m going to do an audit of your digital presence and then I’m going to record a Screencast video and I’m going to send you a video link.”
Well, this one, this audit went 45 minutes long. I know, ridiculous. It went 45 minutes long. Because he was a referral and whenever I get a referral I go over and above and beyond. So I sent him this video and I sent him an email with the video link. It was 45 minutes long and I warned him in the email. I said, “Look, it’s 45 minute audio video. I’m really sorry about the length, but I wanted to go through the audit step-by-step so that you really understand what I’m talking you and where I see opportunity, because I do see a lot of opportunities.”
Always talk positively, guys, through those audit videos and talk enthusiastically because enthusiasm is contagious. If you can get excited about their project, how do you think they feel? Do you know what I mean? So that’s what I did throughout the video. I was saying, “Look, I see a lot of opportunity here and this and this and this.” I went through everything with a fine-tooth comb and then I went through my proposal, which was my pitch at the end that I had just written in a notepad. Guys, it wasn’t fancy. It was just a text file that I just had it written down with the text size a little bit bigger so it was easier to see on the Screencast video.
Do you guys have any comments on that?
Adam: No, it’s perfect.
Hernan: Yeah, that was perfect. That was really good.
Should You Be Patient Or Is There Something You Can Do To Close A Deal From Video Leads That Are In The Middle Of Sales Process?
Bradley: Okay. Excuse me, number two, “Some of my video leads are in the middle of the sales process, but it’s so hard to talk to them because they always have something going on.”
That’s the case with business owners, man. That’s another reason why these video emails work so well because they can … The talking part, there’s not a whole lot you can do with that, you just got to try to nail them down. That’s why I try to always do schedule calls. I hate calling, look, I hate it when people call me that haven’t scheduled the call. I don’t even answer my damn phone, no kidding. I just don’t. If anybody’s ever called my phone, you’ll know my voicemail greeting says so. I do not answer. I screen all my calls. The only time I answer the phone is if I know who you are or if you’ve scheduled the call with me.
I know I can relate with business owners that it’s interrupting. Right? It throws them out of whack when they get interrupted from a phone call. You have to respect that. I completely respect that. That’s why I don’t like calling people out of the blue. I always try to email or even text if possible to try to find out if we can nail down a scheduled time so that everybody is aware and prepared for that call. Right? Just be aware that that’s going to happen.
If they’re in the middle of sales process, schedule meetings are postponed constantly. In my opinion, Mohammad, I’ll give somebody one chance. In other words, if somebody misses a meeting without notifying me ahead of time, I will allow a one reschedule. That’s it. If they call me or notify me ahead of time to tell me that they need to reschedule, then I may allow that to happen twice. But if it goes three times even with them calling ahead, then flat-out I’m just going to say, “You know what? This offer’s expired. I’ve got to move on,” because they’re not truly serious.
If they can’t keep a commitment to you for a phone call or an appointment or whatever that’s supposed to help their business, then think of how they’re going to be with you as clients. You see what I’m saying? They’re not placing a priority on their business. They’re looking at it as a nuisance. They’re looking at you as a nuisance. Because of that, like I said, even if you end up forcing that brute forcing that client through, then you’re going to end up having a nightmare or a headache on your hands. Trust me, I’ve seen it happen over and over and over again.
Any other comments, guys?
Hernan: I totally agree because that’s the way. Yeah. That’s the way these guys usually behave and the reality is that if you’re starting to get these kind of issues, I would say, when you’re starting out that’s usually a red flag for me. You know what I’m saying? I’m really committed. If we say that we’re going to talk at 6:00 p.m. Eastern, I’m there at 6:00 p.m. Eastern calling you. You know what I’m saying? That also will tell you a lot about the other person so you need to have that in mind.
Bradley: Yeah. I mean, Mohammad, look, the good thing is think about all the conversations and stuff that you’re starting to have. So it’s working, you’re filling your pipeline. So now you’re working out the kinks, the wrinkles. Right? That’s what happened. The good news is, look at all the activity that every week you come here and post new questions with new issues that you didn’t really have the week before. That means you’re overcoming issues and as you’re overcoming issues new ones are being presented. But my point is you’re making progress, you’re not giving up.
Again, Mohammad, he’s growing his business, and we’re really proud of you, man, for real. I encourage you to just keep grinding because you’re on your way, buddy. There’s no doubt.
Hernan: Yeah, definitely. Just to that one last thing is that we as entrepreneur we don’t get rid of issues, we get to solve better issues. You know what I’m saying?
Bradley: Yeah, bigger issues.
Google URL Submitter Not Indexing Links
Bradley: Yep. All right. Apparently, I’ve seen two comments on the page today about the Google URL submitter is not indexing links. We’re going to test it. We’re going to test it right now live while we’re on the webinar. Let’s see go to Twitter world.
Marco: There was actually a Google announcement on it.
Bradley: Oh, was there really?
Marco: Yeah. They’re throttling the URL submitter because of those damn spammers. How dare they.
Bradley: Who would do such a thing?
Marco: I have no idea. You’ll have a quota so yours might go through, you might get indexed, but I’m a having a lot of trouble getting my stuff indexed.
Bradley: All right. If it’s not indexed right now, let’s give it a test and see what happens. We’ll come back and check on it in a few minutes, all right?
Marco: Yeah. That’s the problem, everyone’s getting a quota.
Bradley: Okay. Well, that’s interesting. I’m part of a beta tester group for some software right now and one of the things that is being built to help index some links is a Twitter indexing bot. I’m not sure exactly how it works but I’m not sure if it’s going to work for this, if they’re going to be throttling this index or so. Anyways, that’s interesting.
Marco: Yeah. We have other means to get stuff indexed. I think that’s the upcoming RYS Reloaded webinar. I think I’m going to deal with that on the different ways to get the pages and files and folders and everything that’s inside of RYS stack indexed so that we don’t run into these issues. I know that the mass page guys are having a lot of fun right now trying to get [crosstalk 00:28:43].
Bradley: Oh my god, I can only imagine.
Bradley: It’s part of the reason I’m not crazy about that strategy, man.
Bradley: Yeah, it’s not indexing. Typically, by now a tweet URL will be indexed and it’s not coming up. That’s interesting. Well, we’ll keep testing out. Guys, it is what it is. Obviously, if that’s a new phenomenon, we’ll have to figure something out and eventually we will. I can’t do much about it. Thanks for bringing that to my attention, I wasn’t aware. Maybe that’s because I’m in my hole just working on creating content instead of out there reading blogs and such.
Will It Trigger Duplicate Content If You Use The Same Keyword Targeted Content For Individual Pages On One Local Lead Gen Site For Each City?
All right. Gordon’s up, he says, “Hey guys, thanks very much for sharing the expertise with us. It is greatly appreciated.” Plus one that, Gordon. “I have a couple of quick and related questions I need your help in answering.” Okay. “When setting up individual pages on one local lead gen site for each city I want to target in a specific niche.” Individual pages on one local lead gen site I want for each city I want to target in a specific niche, okay. Sorry, I just had trouble interpreting that.
“I presume that using the same keyword targeted content with the appropriate location changes for all the city pages will be considered by Google to be duplicate content and they will de-index it. Is that correct?” Well, actually no, Gordon, it’s not. A lot of people still do that and they have been for years. I haven’t done it since probably like 2013ish, around the Panda, I think that was like 4.1. Anyways, I stopped doing that.
As far as I know, it still works where you can take the same content and just swap out location modifiers and put them on. I wouldn’t do it on the same domain. You could do it on separate domains or subdomains, if that makes sense. I wouldn’t do it on the same domain with internal pages, even though again it’s likely that you can still get away with that. Again, I stopped doing that back in 2013 and all of my lead gen sites I went back and literally had all pages rewritten to where they were unique.
One of the ways that you can … I know guys you talk about, “Well, that’s expensive.” It is. But what’s more expensive is spending a lot time and money and probably more time than money setting up these assets and then having them de-indexed later because you took shortcuts. What costs more money, spending more money on content generation upfront and in having a long term asset or taking a shortcut upfront but putting all the effort into building it, getting it ranked, all the stuff that goes into it and then having it de-indexed later or penalized later because of some shortcuts that you took upfront? You got to think about that.
Again, that’s part of, you just mentioned mass page generator, guys, because that strategy has its place and some people are freaking crushing it with that. I don’t like that strategy personally because I don’t like to build assets that aren’t long-term assets. Even still to this day, taking all the precautions that I take occasionally, I’ll lose a property. Right? That’s sucks, man. That’s so discouraging, when you lose something that you spent so much time and effort put into.
My answer is, yes, it will likely still work if it’s on internal pages as opposed to subdomains or separate domains and I would recommend entirely against doing that. If you want to take shortcuts and do it on separate subdomains or different domains altogether, then I would say, yeah, you can get away with it, I still don’t recommend it.
One of the best ways that you can do this, guys, is either to buy a piece of content and then have that piece of content rewritten. You can go to various content farms, supply them with the original article. I would highly recommend that you buy an authority content article. Just so you guys know, I’ve been using NatashaNixon.com as my primary content provider for web pages, for content for web pages, specifically because they have a pretty decent turnaround time. I used to have a couple of individual writers that would do that stuff for me, but they ended up growing their businesses over the years to the point where they’re so backed up now they can’t get to me as quickly as I would like.
So I started going to Natasha Nixon. This is not an affiliate link, it’s just NatashaNixon.com. I probably misspelled it. Oh, I did. If you go here you can get authority content up to 2,000 words. Usually what I’ll do, now I don’t know how much what you’re going to be doing, what your pages are going to be, but the most you can get is 2,000 and it’s 160 bucks. I think it’s like eight cents per word or something like that, it’s not bad and the content is good. You might need to do some slight editing when you get it back, but it’s good content for web pages. It’s good enough especially for lead gen sites. Client sites you might have some issues with, but for lead gen sites, absolutely.
What I’m trying to get at is buy an authority content article, then send that article off to various content farms for rewrites. That way you can get a good piece of content and have it manually rewritten so that now all you got to do is go in and swap out location modifiers but each instance of that article will be unique. That’s what I would recommend you do. It’s going to save you a lot of headache down the road. It does require a little bit more investment, but not as much as if you had original articles written for every single site, or every page excuse me. Does that makes sense?
Okay. Anyways, it doesn’t have to be 100% unique but it should be more unique, it should be more diverse than just having different location modifiers is what I’m saying, especially if it’s going to be internal pages on the same domain. Okay? You can get away with more on separate domains or subdomains.
Should The Fake Business Name Be The Same To All Locations When Setting Up A Local Business Niche Lead Gen Sites?
Number two, “When setting up a local business niche lead gen site with a bunch of different city targeted pages, I presume that you need to have a different fake business address in each city along with a different phone number. If so, should the fake business name be the same for all locations or different?”
No. It should be the same name if it’s the same brand. Guys, that’s the thing. With the NAP, multi-location businesses, the way that you avoid NAP issues is having the same name. It should be the same name, it’s the same brand. Right? I hate it when people add the location modifier to the name because it’s not the true name of the business. I know they do it to spam map, but what happens then is then you end up screwing up the NAP of the business because you literally have changed the name just to try to game maps. Does that makes sense?
Why would you do that? My point is the way you avoid NAP issues with multi-location businesses is you use the same name but you have a different physical address, and a different phone number, and preferably a different URL, a unique URL per location. It doesn’t have to be a different domain, it just has to be unique URL. You can use an internal page, an internal page, right? It would be root domain.com slash whatever location page slug is, if that makes sense.
You can use a tracking or virtual phone number. You can use what you say fake address or whatever. I typically use real addresses that are just PO boxes and then obviously, like he says, so a tracking number, unique address, and then a unique URL. If you do those three things, then the name can be the same and it will not cause NAP issues. What causes NAP issues is when you have the same address or the same phone number with the same web address, but different data on the other points, if that makes sense. That’s where it’s really going to cause you problems.
Okay? It’s a great question, by the way. Let’s see. “And also should you set up a Google My Business page along with local directory profiles for each city, or forget about that?” Yeah. If you’re going to have, well, for each physical location that you create you should absolutely have separate citations for each, because they’re each separate locations, right? Again, NAP data, so you want to reinforce the NAP data for each location. Well, how do you do that? Well, I bought publishing citations, which is just a mention of NAP. It can be unstructured citation sites like Yelp and business directories, or can be unstructured citations, which are mentions of the business on non-business directory sites, so like blogs and social properties, all of those are counted citations. Right?
What Are Your Recommendations For The Maximum Amount Of Content For Local Lead Gen Pages?
All right. Number three, and a really good questions, by the way, Gordon. Number three is, “I heard it stated that Google does not like local business niche pages with loads of content, as opposed to what they do like for non-local pages, and that anything over 500 words might be too much.” That’s bullshit. I don’t know who told you that. Maybe there are certain niches that that may apply to, but I can tell you in the contracting industries and some of the other industries that I’ve worked in, that’s bullshit. Every time I add more content to a page, as long as it’s relevant and it’s not just stupid filler content, I always get better results.
Usually, guys, when I’m creating, like for example, with the local PR Pro, out of 15 sites that I applied that to I think 10 of them or nine of them, nine or ten of them were one-page sites, no silo structure, nothing. I tested various configurations of one page sites. I’ve tested just a click funnels page like it literally an opt-in page that had basically no content other than bullet points on. I was able to rank that in the maps pack.
I’ve also tested long-form copy one page sites versus short form copy of tested WordPress sites, HTML pages, Google sites. I’ve tested all of those with the Local PR Pro method then I was able to rank, well, 80% of them, so 12 out of 15 in the 3-pack, like I said, within six press releases. So no more than for me 12 weeks, or, yeah, because I was doing about one every two weeks.
But the sites that I had long-form copy on, especially with proper headings and stuff like that. So, for example, you guys know I do a ton of tree service stuff, or you should know, the primary keywords for tree services, there’s five of them. Then, in priority of search volume, it’s tree service, tree removal, tree trimming, tree cutting, and arborist. Those are the top five keywords that generate traffic for tree service businesses.
I would create from Natasha Nixon. I would order a 2,000 word article and I would specifically put those five keywords and tell them to break the article up in the instructions. When I send them the instructions for the article I’d tell him to break them up into sections, in that order too, so that they were listed by priority. Then when I get the article back I post it on the page, I add my H tags for those, make sure that everything’s split up, looks good visually. Then, I would even add maybe at the top of the page what you call jump links or anchor links, which are the ones that, they’re like navigation links that will take somebody directly to that content further down on the page, if you know what I mean.
Put all that together, hit it with a couple of press releases, and syndication network, and drive stack, whatever, boom, just like that.
Bradley: Again, I got much better results with long-form copy than I did with short-form copy. I don’t know where you heard that. I’m not saying that’s not possible, I’m just saying in all of the testing that I’ve done, long-form copy always perform better.
Okay? Any comments on that, guys. I know that was a long question.
Marco: I think that was perfect.
Should You Add A New Location To A Current Listing That Is Ranking Well Or Create A New G Account And Setup A New GMB With A New Brand Name And Phone Number?
Bradley: All right. Cool. Ralph is up. “I have a maps listing that’s ranking well and I just bought a new address in another city. Should I add a new location to my current listing or create a new G account and setup a new GMB with a new brand name and phone number? Or should I create a new account but use the same brand name and phone number? Thanks for your help.”
Okay. Well, very similar to what I mentioned earlier, Ralph. It depends on what you’re trying to do. There’s a lot of variables there. There’s a lot to be said, guys, for building a brand, even for lead gen, because my best lead gen asset is a brand that I created and have just grown it, and it’s I’ve got maybe 16 locations now under that one brand. Because of that, every time I open a new location under that brand name, I rank even faster than I did in the previous ones, and it’s because of the branding, the authority that’s being built.
I recommend building a brand, even for lead gen sites, guys. That’s why I try to hammer this home to you guys over and over and over again, is to stick within one niche. Become a big fish in a small pond, in a small niche pond. In other words, because it can build a brand around that and you can just duplicate over and over and over again.
My recommendation would be, it depends on … Again, I don’t have enough data, Ralph, to give you the best recommendation, but from the very limited details that you’ve provided me here, I would say create another GMB listing under the same account, brand it the same, use the same company name, as I just mentioned in a previous answer, but make sure that your location data is different, which it will be if you have a different address, which you just say you bought another address.
Keith’s up. What’s up, Keith? Super Spun Article man. That’s also another good one, guys. If you need … and I should have pitched this earlier, Keith, so forgive me. If you guys are doing lead gen sites, reach out to Keith Goodwin, Superspunarticle.com. Order article from him, tell him what you’re trying to do. He’ll produce a super spun article that you can split out hundreds of variations of the article that you can use for your lead gen sites. Okay?
Keith Goodwin has got a fantastic service. I haven’t used a whole lot of it recently, but I used a lot of it back in the day when I was producing a shit ton of those sites. He’s got a really good service, guys. I’d recommend reaching out to him.
If You Redirect A Page That Is Ranking Well In Organic Serps To Another Domain Will There Be Any Negative Effect On That Ranking Over Time?
“Question on 301 redirects. Client is trying to establish a new domain to consolidate several separate sites and we’d like to redirect anything ranking on the old domains to the new main domain. If we redirect a page that is ranking well in organic SERPS to another domain, will there be any negative effect on that ranking over time? Thanks in advance.”
I don’t know about over time, typically no, because if it was a well ranking page and you’re basically moving the content or even updating the content but it’s still relevant to what was originally there and you redirect that original content to the destination, the new location, as long as it’s relevant it shouldn’t cause any negative issues. You’ll typically see dancing like it’s not like the new destination is going to pier in the same spot as where the old content was. It may, I wouldn’t count on it, I wouldn’t hold my breath, it’s probably going to come back in somewhere within a few spots or a page or so, but again, I can’t guarantee that.
But over time, no. I mean, as long as it’s relevant there’s really no reason to. If it’s not relevant and you’re just trying to utilize the link juice, then just point the redirect, the old domain, or old page URL, whichever, to a buffer page that has content that is relevant, and then have one outbound link, contextual link from that buffer page that goes to your destination, your new destination. That way you basically link laundering, right? You’re filtering the link juice and adding or injecting relevancy through that buffer page.
HTML pages hosted on Amazon S3, they’re perfect for that. Also drive files are good for that, too. Any comments on that, guys?
Adam: No. Keep going.
Has The Battle Plan Changed At All Since It Came Out?
Bradley: All right. Gabe’s up. “Hi y'all. Glad to be here. Just bought and finished Syndication Academy and the Battle Plan. This is my first Hump Day Hangout.” Gabe, welcome. Plus one that, guys. “Question, I have a brand new verified maps listing and am about to build out the lead gen site. Has the Battle Plan changed at all since it came out? Would you add any steps? Cheers.”
It’s a good question for you, Hernan, since you’re working on the new one. Has anything changed?
Hernan: Well, I don’t want to spoil anything, right? But, yeah, we’re doing a bunch of updates to the Battle Plan. I don’t know how much. Adam, can you help me out here, how much can I actually tell the guys?
Adam: Yeah. Well, I think the first thing to answer is to say we’ve updated it since it came out.
Adam: You’ve just got it so you’ve got an up-to-date version and then we’re just going to be adding more to it because we’ve looked back through it and taken requests too. “Okay. We need some more information about this area, that area. So I’m going to go ahead and say this without having consulted anybody.” But if you’ve bought the Battle Plan, when we do it’s a major overhaul we’re going to do because we’re going to add so much to it. That we’re going to offer a definite discount to people who have bought the original one.
Hernan: Yeah, I agree.
Adam: Back to the original question, has it changed at all since it came out? Sure, but you just got it, so you’ve got the most up-to-date version because we’ve done some updates and then we just upload and merge the updates.
Hernan: Yeah. We’re going to be expanding and we’re probably going to go through it all, and this is something that we might want to talk about, Bradley, since we did a Battle Plan webinar, going step-by-step through it, it might be probably a good idea to do another one. That’s going to come up on the new Battle Plan on expanded sections. Some stuff that we haven’t originally mentioned on the first one, like you have the updated version but we’re going to be diving a little bit into content curation probably and about some other techniques.
Chris: Yeah. Don’t let this stop you from implementing and stuff, those version still work, like it’s good.
Bradley: Yeah. Gabe, one other thing is you’re in Syndication Academy, I would highly recommend if you’re going to setting up your first verified maps listing, if you’re setting up like a local lead gen, or maybe for your own business, or whatever it may be, go apply last month’s Syndication Academy Update webinar. May be a bit advanced if you’re just starting out, but I would go through it a couple times that webinar and apply that local iframe loop, that Marco is still mad about because that’s very, very powerful and that’s going to help you too. I would highly recommend that you go apply that right away.
Do You Know Of A Way To Reset A WordPress RSS Feed?
Okay. Ryan. Ryan’s up. He says, “Do you know of a way to reset an RSS feed? I would like to take an existing post, change the URL, post a new post with that content using the old URL, delete the new post and change the URL of the original post back to the original URL. This way I can trigger the IFTTT and generate links with …” You don’t have to go through all that trouble, Ryan. Jesus, a that sounds like a Rube Goldberg device.
Hold on a minute. You’re right. Guys, Twitter is not indexing.
Here is the problem with that, look, we have an advanced RSS plug-in that will do that automatically for you, but I think you got to be in the mastermind to get that. Is that correct, guys?
Bradley: Okay. All right. Here’s an alternative that’s free. I use this a lot on sites that there’s conflicts with our plug-ins. Republish Old Posts WordPress plug-in. This is a great plug-in, there’s a free option, which has limited options, guys. Here, I’ll post this on the page. It’s called Republish Old Posts by Infolific. They have a premium version that’s cheap, too. I think it’s like nine bucks or something. It’s really stupid. What I mean is it’s cheap, it’s inexpensive. The premium version gives you a lot of options, a lot of different republishing options. You don’t need to go through all that trouble that’s way too much work. Just use this plugin. Or come join the mastermind and get our plug-in. Okay?
I’m just going to paste this real quick, guys. It will do exactly what you just wrote out that paragraph of instructions for so. I’m not picking on you, man. I’m just saying don’t over-complicate stuff. There’s tools out there that will help you do that kind of stuff and this is one of them. All right? Save yourself the headache.
What Is A Good Strategy And Software To Use When Trying To Audit And Automate Payment For CPA And PPC Leads?
All right. Next, Nigel. What’s up, Nigel? He’s another very active member. “Good day, gents,” he says, “What is a good strategy and software to use when trying to audit and automate payment for CPA and PPC leads? Specifically, if I rank a video that is generating leads how do I collect the proof and automate/audit the calls leads and collect payment?”
Okay. If you’re doing AdWords, PPC stuff, there’s CallRail. It’s like one of many that can do that kind of stuff, which is like call analytics and tracking and they have like, if you’re doing paper call stuff, there’s ways to handle all of that through their app, their service I mean, and it connects directly with your AdWords account and all. That’s a good service if you’re going to be doing that.
There’s a few different services that will do stuff like that too. I know … what’s his name? Shit. Joe Troyer has one, it’s called Analytic Call Tracking. ACT, Analytic Call Tracking. It basically is built on I think the Twilio API or the Twilio code or whatever, but it’s like his own proprietary stuff it uses Twilio as its backbone or something like that. I have it. I’ve just never really used it. I’ve just always used CallFire and do everything through my own infrastructure. Obviously, I use Answer Connect, which is my call center.
Really everything gets handled by my call center and I have like backup data, analytics data through my CallFire because all of my lead gen sites or client sites that have tracking numbers all go through CallFire but they all forward to a call center. So the call center keeps track of all that stuff. But there are applications out there, services that will do that kind of stuff, there’s another one, Kallzu. Chris Winters, he’s got another software that does something like that, that will track that kind of stuff.
Is There Any Marketing Material, Pricing Structure Or Recommended (Upcharge) Approach You Can Use When Selling SM DFY Services?
Next, we’re almost out of time. “Would like to offer clients SM done-for-you services as part of my agency services, arbitrage. Is there any marketing material, pricing structure or recommended upcharge approach?” No, but we should have that. Guys, mark that. We need to do that because that’s a great idea and if we provided that kind of stuff we may have more of our members doing that.
Would you guys agree?
Adam: Yeah, definitely. You’ve kind of answered it before, but I agree we can be more specific. A lot of it is, the answer is what the market will bear. There’s no one-size-fits-all but we could definitely give some guidance on how to approach up.
Bradley: I would say at least try to mark everything up 100%, right? So that you’re making 100% profit because if you’re doing it yourself, like ordering and all that, you got to pay for yourself. But what Nigel, obviously, the goal is to put somebody and hire somebody to handle that. So if you’re out selling, prospecting and selling, generating business, then you could have somebody, a VA, virtual assistant employee, whatever, that’s actually once the client has been obtained, does the onboarding, and then orders the services, manages the client. It’s not something you should do. You should be focusing on producing more revenue.
Managing the client doesn’t produce revenue. Managing the client properly keeps the revenue from that clients. Does that makes sense? But you can hire that out for a few bucks an hour even if you got somebody local, then you’re paying them 15, 20, $25 an hour, who cares if you’ve up sold, if you’ve marked up the service as 100%, you got a 100% profit margin. Now you’re just using that 100% profit margin to pay for the labor to handle client management. Right? Project management and client management, which is what I totally recommend you do, guys. Managing clients and doing fulfillment is good, is what sucks your time away from being able to produce revenue. All right? Think about it, guys.
That’s all stuff that … Especially if you’re doing arbitrage, you don’t even need the middleman that puts everything together. You just need to put the system together and then have somebody operate or manage the system. Right? That’s where you could pay somebody to do that if you priced the arbitrage services right. Okay?
Unfortunately, no, we don’t have that. But I would recommend 100% minimum upsell, or markup, excuse me. Again, I would recommend if that’s something that you want to do, then start developing that process that you’re going to do on your own at first, I totally get that, but as soon as you’ve got a process that’s working for you, turn it into a process op, standard operating procedure, hire that out because you can hire somebody for even $10 an hour would be a good wage for that, they can handle that kind of stuff for you.
Okay. Excuse me. Hey, look, David Kennedy’s here. He says, “Just want to see if anyone else experienced lower indexing of links in Google.” Yeah. I guess that’s what everybody’s saying, unfortunately. All right. We just got time for a couple more. Let’s try to bang out the last couple, guys, if we can.
How Do You Deal With The Google Tickle After Redesigning A Client’s Site That Is In A Very Competitive Niche And City?
Jay, I asked you, I don’t know if you’re here, but I posted how long has it been? Let’s see if he answered back. No, he didn’t. Okay. “Hi guys, I did a homepage redesign and the theme changed on my main client or on my client side, excuse me, in a very competitive niche and city. The maps rankings have dropped out of the top 3, to spots 7, 8 respectively. It’s dancing a spot up and down, but not back to where it was. On the homepage, some content was added, some new outbound links to branded properties. Think this is the Google Tickle, give it a few more days, or should I put back up the backup of the previous site, and make all those changes incrementally, or just wait it out?”
My question was how long has it been since you’ve updated the homepage? I wouldn’t do a damn thing right now. Since you’ve done these pretty significant or drastic changes to the site, let it settle, give it some time because right now you’re back into the probationary period, right? It’s doing a normal Google dance and if you go back in and especially if you swap it back to its original state that’s a clear indication of what you’re trying to do. So I wouldn’t do that. That could trigger, that could sandbox it and then you can end up experiencing issues for a long term. I would wait it out. I don’t know how long it’s been that’s why I asked that question, Jay.
Marco: He added it under, Bradley, it’s February 20th. So, no, don’t touch it.
Bradley: You did add it on there?
Bradley: I didn’t see that.
Marco: It’s the homepage redesign, the theme change was on February 20th, which is still within the three week Google dance period. Just wait and see what happens.
Bradley: Where did they post their reply? I don’t see it.
Marco: No. It’s right there. It was right next to there, or after just weighed it out. If you refresh your page, you might be able to see it. I don’t know.
Bradley: Oh, that’s why, okay. That’s why because he edited his comment I bet. That’s why I’m not seeing it. There it is. Gotcha. All right. Yeah. So that’s been under three weeks. That’s only been roughly two weeks, Jay. Wait it out. Okay, Don’t go and start changing a bunch of shit, guys, in the middle of a Google dance.
What Should You Submit In Video Powerhouse: An Individual Video/Channel Or A Playlist?
That’s a trap Google sets. Marco did a post on that. “Marco, you know you want to grab that post URL. Check out that on the page. All right, almost done. Roxanne, question on video powerhouse please. Is it better to submit an individual video or my channel or playlists? Can I do too many links in a local niche?” Okay. For video powerhouse you submit a video URL, but then as the additional URL it can be a playlist or a channel URL. That’s up to you it’s entirely would distract you that you want to do.
If you have a particularly difficult keyword that you’re trying to rank for, then it’s best to place that video in a playlist even if it’s a single video playlist, and then submit the playlist URL instead of the overall channel URL. So it depends on like how focused you need the extra push. If you need us like a push for a difficult keyword and then create a playlist. A single video playlist because you can … Remember guys, you can title the playlist with a variation of the keyword, the same keyword that you’re trying to target. So remember, a playlist is nothing other than a container that contains other videos individual videos, right?
You can put your primary keyword as the main title or the SEO title of the video and then create a variation of the keyword as the playlist title, put that play that video in the playlist, and now you’re basically hitting two and you’ve got a bunch of different URLs you could target that way.
But what else is more powerful is to use the YouTube silo method, which is to take all of the keywords within that keyword set so anything that you would use is like supporting keywords within a silo and create, even if it’s the same damn video you just spin it a bit, create a silo targeting all those other keywords with each one of those other videos linking up to the primary keyword, and to the playlist URL which is the container.
Essentially you’re linking to the silo and you’re linking to the one video that you’re trying to rank the most with a whole bunch of relevant videos, if that makes sense. Again, for video powerhouse you want to submit an individual URL but then the additional URL can be a playlist or a channel that’s going to be entirely up to what you’re trying to accomplish. Okay. Does domain authority stacking still work? Excuse me. Not like it used to. There are some benefits to doing that guys, but I don’t try to manipulate domain authority anymore. I could give a shit less about domain authority anymore.
Marco: It’s all about art.
Bradley: Yeah we’re almost, it’s five o'clock guys. But, yeah, I think we’re almost done, so I’m going to roll through these last couple of, Jeff asks, “Are you planning on doing another webinar regarding PR Pro last one was awesome?” No, I don’t think so. We went two and a half hours like a marathon webinar last time, I got everything covered in one if we got a bunch of questions or stuff like that I think I’m not opposed to doing another one. I’m not saying a hard no Jeff I just don’t see the need for it because I added a bunch of additional content to the training outside of that webinar too, inside the members area.
You should have all of it so I don’t think I’m going to do another one unless we get many requests for Q&A or implementation in which case then sure I’m happy to do it. I don’t I don’t mind doing it. I just don’t think it’s necessary just to have another webinar just for the sake having another webinar. Okay? Do you have something specific that you need to know? Reach out to us in support, we’re in one of the groups. If you’re not in the mastermind, post in one of the groups that you are in, and we’ll try to answer it there if possible.
Okay? All right. I think that’s it. “Hey guys, thanks for the encouragement. I’m going to go back to the MM as soon as I finally get a win and be able to afford it.” I get that, Mohammad, so I’m not picking on you, buddy. Do what you got to do and we’re here to help you any way we can.
All right, everybody. That’s it. Thanks for everybody being here.
Adam: Awesome. Have a good one. Thank you guys.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 174 this post was syndicated
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