In episode 204 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how one should prepare a new YouTube channel for “”launch jacking”” a product that’s to be released in about 3 weeks.
The exact question was:
How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product In 3 Weeks? this post was syndicated
via Tumblr How Should You Prepare A New YouTube Channel For “Launch Jacking” A Product In 3 Weeks?
Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you’re watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that’s where we’re monitoring. Before we dive in, real quick, Chris, how are you doing, man?
Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?
Adam: Not bad. It’s like 60 here, which is perfect. Everyone in California thinks it’s like the middle of winter and I’m just enjoying myself. This is good. Marco, how about you? How’s the weather for you, man?
Marco: Things are good here, man, transitioning to the dry season. So we’re gonna have about five and a half months of absolutely no rain, not even a drop. I’m looking forward to … Yeah, but then, it’s seven months of afternoon showers. You gotta pay the price for the life you live, right?
Adam: Yeah, fair enough.
Marco: But always warm, like if it were 60 here, we’d all be dying literally. It’s freezing cold.
Chris: [Inaudible 00:01:19] stay in Florida.
Adam: Definitely. Bradley, how about you, man? How are you doing?
Bradley: I’m good, I’m happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he’s in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I’m behind.
Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you’re screwed, you’ve lost all those assets.
Well, I was using a test with what’s called GMB Location Groups. It’s a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he’s been learning the processes for doing this whole method, the Local Lease Pro model, essentially.
Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google’s spam policies. I lost all those damn assets, every single one of them, and I can’t even access them through the original Google accounts now, guys.
That was three weeks work, not necessarily my work, but my VA’s work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don’t use GMB location groups, it’s like a trap, number one, lesson number one. Number two is always mitigate risk. Don’t set yourself up with vulnerabilities that Google can take … We exploit Google’s vulnerabilities. Don’t you think Google will exploit ours? So I learned that … In fact, I’m actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I’m updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.
Anyways, that was my little story. I’m a little bit behind now because all the work that I’ve done for the last several weeks on all the processes now has to be updated and redone. But that’s the cat and mouse game that we play.
Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we’re saying they are. But it’s one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we’ll share all of test result with the membership exactly what was done so that they don’t repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it’s a lesson that the Mastermind doesn’t have to repeat.
Bradley: That’s true and, just real quick segue, that leads me to, that’s kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we’re polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we’ve got a Mastermind webinar and I’m certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don’t lose assets.
But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we’ve got a target that we’re trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they’re not already monetized by that point, and so when we’re done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That’s when we’re gonna release in its entirety the Mastermind.
That training will not be released outside of the Mastermind, period, and that’s only because it’s highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that’s like 12 of us in there, and so that’s a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.
But that’s just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it’s just stuff like that that we do in the Mastermind all the time.
Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who’s one of our Mastermind members, just out of the blue was like, hey, I’ve seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He’s like, “Hey, if anybody needs help just ping me. I’ll do it for free if you’re a Mastermind member.”
Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we’ve got a sale going on right now at MGYB. It’s wrapping up today. So if you’re interested or you need a GMB verification service, whether it’s for your clients, it’s for yourself, you’re doing some lead gen, head over there. I posted it on the page. If you’re watching the replay, sorry, it’s probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.
Real quick, too, if you’re joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you’re doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That’s the path. The link is on there. It’s a great way to get repeatable results, which is why we put it together, so that we can have that. It’s our home processes put into an easy-to-digest format.
Then, obviously, like we’ve been talking about it, if you’re ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.
Bradley: Did you open up Local Lease Pro as a standalone product now?
Bradley: I’ll be damned. I didn’t realize that was available yet. Okay.
Adam: Sneaking that onto the page, if people are interested.
Bradley: Yeah. Okay.
Adam: I’m gonna say no more.
Bradley: Everything I’ve been talking about with this Local Lease Pro method, that’s it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that’s closed, it’s a standalone product. I’m gonna be updating that in a couple of weeks with some of the new processes that I’ve just discovered.
Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I’m updating the processes for my VAs right now. So next week, I’ll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don’t have it yet, I recommend you get it. This method is freaking killing it. I think it’s the most opportunity I’ve seen in my local marketing career. I mean that, so check it out.
All right. Can we get into questions?
Adam: I think so. If you guys are good, let’s do this.
Do I Need Access To A Client’s Website If I Do Local SEO For Them?
Bradley: All right. Starting off with Chris Green posted a support question from Vincent. He says, “I’m considering to join the RYS Reloaded or the GMB course. My question is this: if I do SEO for local businesses in my country, which is Malaysia, do I need to have access to my clients website?” No. It can help. You don’t have to have access to the client’s website, but it would certainly help because you could take care of some on-page SEO issues. In other words, you can optimize the site itself, which is considered on-page SEO, and that can help that can help quite a bit.
In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it’s tight, if it’s strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.
But that doesn’t mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it’s decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you’re targeting. But it’s likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client’s website. Right? If you’re starting with garbage, it’s gonna be difficult to rank. So just keep that in mind. Okay.
It helps, it’s not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it’s a shitty site, if it was built poorly, optimized poorly, or if it’s spammed to death or whatever, then you may never be able to rank that site. But if it’s decent, if it’s fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?
Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?
Number two, he says, “If my client has a WordPress.com or Wix.com website, can the SEO methods taught in RYS Reloaded and GMB work and getting first page ranking on Google?” Well, yes. Well, Local GMB Pro course is not really anything that have to do with websites, right? Local GMB Pro is how to optimize Google My Business and set up all of the Google assets to rank. Well, not even to rank, but to just generate leads from Google, independent of ranking. That’s what Local GMB Pro is about. It’s about getting leads, getting exposure from Google My Business, whether it ranks or not, and that’s what that whole … Again, despite traditional SEO, Local GMB Pro can generate leads from Google. Okay. So that’s what local GMB Pro is.
RYS is about using Google’s assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it’s more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn’t matter because all you’re doing is using Google properties to push relevancy and authority over to whatever property is that you’re trying to rank.
Marco, do you wanna chat about that a little bit?
Marco: Yeah. It’s just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you’re working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It’s the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.
Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it’s relevant, trusted and authoritative.
Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there’s no content on this page. It looks like there’s content, but the only content on this page is this right here. That’s it. The rest of those are embedded files. That’s RYS at work there, guys. That’s RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That’s the only text on the page. The rest of it is all embedded files RYS style, and that’s all.
Look at that, guys. It’s ranked number three in organic for SEO Virginia. I mean, that’s pretty powerful. Again, that’s all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it’s primarily an off-page thing that’s got this ranking. And that’s the power of RYS, right?
By the way, the Google site as part of the stack and that’s been number one since May of 2015. Guys, that’s been number one since May of 2015, or within a few weeks anyways, that’s when it was published. Look at that, it’s a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it’s three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.
How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?
Dustin’s up, or Da B. “Hey there. I’m using the MGYB post scheduling service but I was wondering, in the Local GMB course you link to the previous post but when I scheduled a post, then I don’t have the URL of the last URL because it will be scheduled. How do I link to the post then if the last post yet is not published or is not published yet? Greetings. Dustin.” That’s a good question Dustin.
Marco, that’s something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?
Marco: Yeah. We keep going back and forth with Shripad. I’m not sure if that’s available yet. But I mean, there’s an easy solution to that. Link in the body or you’re still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.
Bradley: Yeah. I’m thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that’s scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you’re right, if you wanna schedule out multiple posts in advance, right now there’s not an ability to do that yet.
But that’s something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I’m sure that can be integrated at some point. Right now that’s not something that can be done, Dustin, but we’re working on that. It’s a great feature.
Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.
Bradley: As they’re published.
Bradley: Right. As they publish, go grab the URL, and then go post the next one. That’s the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.
Jordan says, “On one of the, or …” Okay. One of the guys, here we go. “One of the guys on our SEO team said after an SEO pitch this probably sounds like magic to them. I still can’t believe we get paid for this stuff, almost like grownup version of video games. Haha.” That’s funny. Well, I can believe we’d get paid for it, man. Think about all the testing and all the studying and all the learning and stuff that you, guys, and the money that you invest in your education and to tools and all that stuff.
I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that’s doing plumbing, for example, he’s out unclogging drains and that kind of stuff. He wouldn’t have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that’s why I switched to this all together.
What are you gonna say, Marco?
Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we’ve spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you’re pushing ultimate power to whatever destination so that that client’s phone rings?
Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?
Bradley: Rabbit-hole time. Yeah. Dan’s up. He says, “I’ve looked using press releases based off the Battle Plan and saw that you have them at the store. Besides using them for launching a new site would there be other places that I could use them? I do some consulting on the side for local businesses and build sites, lead gen, et cetera?”
Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I’m using press releases for link building.”
Yeah. You can use them. Guys, there’s dozens and dozens of things that you can publish press releases about. I’ve talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?
That’s what that course, Local PR Pro, is all about. In that course, I talk about how there’s multiple different things that you could publish a press release about. Because that’s a question that comes up often, “Well, I don’t think my client has anything that’s really newsworthy to publish a press release about.”
But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that’s available. Or the services that are available, depending on what kind of business you’re dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they’re hosting or that they contribute to or participate in. Right?
There’s just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that’s been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don’t mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.
Again, if you’re doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you’ve got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they’ve got good writers in-house, which most good services do now, then they’ll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?
For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that’s what you’re using, it’s fabulous, and there the press releases are almost twice the content length of typical press releases. There’s somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.
Okay. Anybody wanna comment on that before we move on? It’s a good one, Dan.
Marco: No. I think you hit the nail on the head. They’re great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we’re in Facebook, if you’ve just started your Facebook page, we’re doing this, we’re doing that. It’s still self-promotion. It’s just not getting sales. That’s what you wanna try to avoid.
Other than that, it’s fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it’ll push through. You’re putting a filter in between the destination so that you hit that with link building. It’ll power it up even more. They just work really well for everything.
Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn’t be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that’s really what you wanna do. That’s why I say don’t do it yourself. If I had to write press releases, I’d be a very miserable person. I wouldn’t wanna do it, but some people enjoy that stuff and they’re good at it. All right.
Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?
Andrew Walker’s up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don’t attend those things much anymore. Andrew is a great guy. Anyways, it’s good to see you here, Andrew. I haven’t seen him in a while. He says, “Hey guys, it’s been a long time since I’ve been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don’t beat yourself up, buddy. We all go through that. I promise you, I’ve been through it. I still struggle with that, to be honest.
Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it’s good, however, because, I’m not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you’re running your IT business, your IT services business, and so it depends on how much time you have. If you’ve got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it’ll help with your SEO and all that kind of stuff.
However, there’s a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn’t recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you’re looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you’re only gonna build one for your own business.
Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They’re inexpensive enough that there’s really no reason that you can’t just buy a Done For You Syndication Network from us. It’s cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?
Anyways, my point is, if you want, Andrew, since you can’t join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.
Guys, we’ve gotten away from just teaching SEO or just teaching marketing methods. It’s more about building your business regardless of whether you’re building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we’re not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.
I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you’re able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That’s part of why it’s Mastermind because it’s not just about us teaching all the time, it’s about everybody in there contributing and helping each other, which is fabulous. Okay.
By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I’m an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I’ll help them for free as long as they’re a Mastermind member.”
Andrew, what I’m saying is, Jason is an IT guy who’s been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he’s doing for his business and what’s working for him in generating leads for his IT business and all that kind of stuff. Right?
That’s the power of a Mastermind. Okay. So that’s what I recommend. In the meantime, if you don’t have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You’re likely going to find already video answers for many of your questions. Then, like I said, anything that you can’t find answers to, post in either the Facebook group or post back here on the event page every week and we’ll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.
Marco: I’m gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you’re never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.
But that’s okay, lesson learned. The two examples that I’m gonna give you is, I’m gonna give you Paul Fussell, who’s always in these Hump Day Hangouts, and I wouldn’t be surprised if he drops in today; or if he isn’t, it’s because he’s out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don’t know what he’s doing now.
Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he’d get a client, drive stack, and that’s how he would he would rank them. But that’s Paul and that’s how he did it, so Hump Day Hangouts and Done For You services.
Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he’s always there. He’s one of our, I don’t know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it’s from Syndication Academy. I’m not gonna say that he got everything from Syndication Academy, but I know that that’s his foundation and I know that that’s what he’s doing to rank his clients, to help his clients and to help his agency.
He has an agency, actually he’s an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they’ll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you’re going to get to our Done For You services.
It’s a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?
It’s just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that’s one of the benefits.
You could do it many ways. Now, of course, we’re always going to tell you that the Mastermind is the place to be because that’s where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.
Whatever that position is for you, Andrew, we want you to get there. There isn’t just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we’re going to help you any way we can. That’s what we’re here for.
Bradley: That’s right. Let’s not forget Mohammad. He’s a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.
But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It’s nothing we did, all we did was provide him with information, but he’s the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn’t working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.
You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they’re recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We’re happy to see you participate and be a lot more engaged over the coming weeks.
What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?
Gordon’s up. He says, “Hey guys, thank you very much again for the help you provide on Hump Days. It’s greatly appreciated.” You’re welcome, Gordon. “If you’re looking to find a low hanging fruit where you can easily rank in the GMB 3-pack, other than looking at the reviews of the current businesses in the 3-pack in their citation profile, what else do you do to decide whether or not you have found a golden goose ranking opportunity? Also, how do you determine whether or not there’s enough search traffic to generate adequate phone calls? Thanks again, Gordon.”
Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it’s kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you’re calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I’m hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That’s close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.
Now I can’t go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It’s Chad Kimball’s software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I’m telling you, guys, it opened up more opportunity than I’ve seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.
That’s all in Local Lease Pro. I can’t obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.
Marco: Yeah, the how. I mean, that’s the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that’s something that we can’t do. I’m glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don’t mind for an hour. I mean, I decided to give my time, right?
So this is what it’s all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you’re asking about. It’s not something that we can give away for free.
Bradley: Yeah. “Also, how do you determine whether or not there’s enough search traffic to generate adequate phone calls?” Well, that’s a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you’re targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I’ve been telling you and I’ve been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.
Because if you’re the business owner that you can help them market their products and services, you need to understand the consumer’s mindset, but you also have to understand the business owner’s mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?
There’s just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I’m gonna be a local marketing guy and I’ll talk to any business in my area that will talk to me,” you’re gonna create a shit ton of additional work that you can significantly reduce. You’ll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.
I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let’s say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?
Gordon, I recommend specializing in on one industry. But don’t just arbitrarily decide on what industry you wanna focus in on and say, “I’m gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?
What’s one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there’s paying advertisers. If there’s Google ads, that means people are paying to bid on those keywords, which means there’s likely traffic for those keywords. If there wasn’t traffic for those keywords and if those keywords didn’t convert, there wouldn’t be ads. Does that make sense? People don’t pay and bid on keywords-, well, good advertisers don’t pay and bid on keywords that don’t convert or don’t generate traffic that converts. Right? So if you’re seeing Google ads, that’s a good indication.
Now I wouldn’t stop there. I’d research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you’d be promoting in that industry. Right? So then, you can start to develop out which locations you’re gonna target first for your business. Does that make sense?
Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you’re gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?
How do you determine whether there’s enough search traffic? You have to research it. Make sure it’s an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it’s profitable.
As I said about in the past, carpet cleaning, there’s a ton of search interest for carpet cleaning but there’s very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don’t particularly like to pay for marketing services or for lead generation services, they don’t have the budgets for it because their margins are very small.
But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don’t own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there’s a lot of search volume there. I can make money with that.”
Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.
What happened? I ended up switching into other higher margin businesses. That’s why I love the tree service industry because it’s huge margin. That’s why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?
Again, you have to do the research, Gordon. There’s no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it’ll make it feel less like work. Okay.
Honestly, I don’t have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it’ll feel less like work while you’re building your business.
Anybody wanna comment on that before I move on? That was a long-winded answer I know.
Marco: No, but it was perfect. There’s no need to go into that any further.
How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?
Bradley: He says, “Hey guys, so if I have a group of GMB sites in the same metro area and a WordPress site ranked on page one and Serps, a YouTube channel with videos ranking on page one of Google’s video page and I want to lease all of these as a total package deal to a business owner operating an area, how do I set up a syndication network for this? Can I feed the RSS feeds from all the GMB sites into the WordPress site blog into one generically branded syndication network? Or do I need to set up separate networks for each GMB site or WordPress site? Thank you very much for your comment.”
Michael, I don’t recommend a syndication network for lead gen assets unless you need them. For example, if you’re having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.
The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I’m not sure what you mean from that, unless you’re using our GMB auto poster which will generate an RSS feed, but you can’t just get an RSS feed, at least not that I’m aware of.
Marco, this may have changed, but is there an RSS feed from the GMB websites yet?
Marco: Not that I know of. Not that I’m aware of.
So any client, I’m gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That’s all true. It’s not just because I wanna charge them money, guys, it’s to protect their brand and to help them to stay ranked.
But for lead gen assets, that’s an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I’m building right now, I’m not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don’t end up producing, because maybe they’re not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that’s only if and when it’s absolutely needed. It’s kind of like a last resort thing because it’s an additional expense that I don’t wanna have to put up for a lead gen asset if I can get results without it.
Now once you’ve monetized an asset, a lead gen or, in this case, a multiple assets, once you’ve monetized them, I’ve talked about this too, if once you’ve developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there’s no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It’s a lot more legit that way, right?
Like I said, at that point, once I would offer the rebranding, then that’s where I could upsell them on, “Hey, since we’re gonna be rebranding these, we should also go to syndication network because it’s gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I’m gonna rebrand. It’ll help to continue to keep them producing for you, blah blah blah blah blah.”
At that point, we set up syndication network. Might even set them up on content marketing services. That’s an additional charge beyond the lead gen leasing or pay per lead fees that I’m charging. Depending on how I’ve monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.
So now I’m double dipping, right? Now I’m generating money from my lead gen assets and also working on the client’s assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don’t recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.
Should You Create A Blog Post If You Syndicate A GMB Post?
Okay. It’s a good Hump Day today, by the way. I’m liking these questions. It’s a good question, Michael. All right. Ray had some confusion earlier. We’ll pass over that. Quit This House, he says, “If I wanted to syndicate my GMB post, should I create a blog post with the post details and link or should I post to one of the social media sites and create a trigger from there?”
If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.
Marco: By the way, since we’re back on the auto poster, I got an answer from Rob and he says, yes, we’ll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn’t integrated yet, but it’s coming. It’s already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …
Shripad is a master programmer. He just keeps adding to it more and more functionality and he’s now charging more. We’re not gonna charge more monthly yet. If it gets to the point where there’s just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.
Bradley: Yeah. Michael says, “Holy crap, I can’t believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it’s such a damn good course. I mean, I’m telling you, this is I think the most opportunity I’ve seen in my local marketing career, that Local Lease Pro method right there. That’s why we made it $1,000.
Not only that, but we’re gonna be updating the course. Like I said, I’ve got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I’m gonna be sharing that, I’ll be updating Local Lease Pro. So, yeah, you’re right. Good thing that you got in on it.
Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don’t have it, there’s only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it’s entirely up to you, but I would recommend it. I mean, guys, it’s even worth $1,000, I’m not kidding, because of the opportunity. I’m telling you, it’s the most opportunity I’ve seen in my eight, almost nine year career now. Okay.
Does It Hurt Or Help To Have Multiple Syndication Networks?
Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you’re using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,
I’ve said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I’ve also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.
However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I’ve talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don’t show or appear to be solely for manipulating search rankings. Right? And that’s essentially what they are.
Again, with multi-tiered syndication networks, I don’t recommend them for blog syndication unless you know what you’re doing and you’re willing to put forth all the additional effort. Also, multitude syndication networks can break down because there’s a lot of moving pieces, there’s a lot of different content sources, which can cause you know different RSS feeds that you don’t have control over because they’re not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that’s another reason I don’t recommend them.
Marco: Yeah. He also says that he’s used lower standard contractors in the past and he’s considering using our services on top. Dude, if you’ve done that, then don’t get a syndication network from us until you fix whatever it is that you’ve done. I suggest totally getting into Syndication Academy, seeing how it’s all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it’s supposed to be done, which is branding. It’s done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you’re going to get slapped down.
What’s The Difference Between The Press Release Service In Serp Space And MGYB?
Bradley: That’s right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They’re equivalent now, Ray, because, well, there’s two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that’s we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It’s basically the same distribution network. So it’s up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.
Serp Space was a collaboration. We are no longer part of that. There’s no issues there or anything like that. I’m just letting you know, if you wanna order directly from us, it’s through MGYB. Okay. Good question.
Should We Link From GMB Biz.Site Description?
Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don’t know about the description. But if you’re talking about the GMB business description, no, you can’t put links in that; that’s short. I think it only allows 750 characters. But if you’re talking about the GMB website, yes, you can link out to that.
What I don’t recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I’m gonna link to a .gov or .edu site for authority” because that’s bullshit and it has been for years. If it’s relevant, then, yes. If it’s not relevant, you’re just doing it because you learn that somewhere on some stupid SEO program somewhere, don’t do it because that’s dumb.
But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it’s linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.
Again, I wouldn’t spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that’s why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.
It’s after five o'clock, I don’t have to get my daughter-, or I don’t get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?
Marco: Yeah, I can hang out for a few extra. My daughter isn’t crying it.
Bradley: We’ve only got a few questions left.
Marco: Let’s go.
Bradley: All right. John says, “I’ve got a Semantic Mastery syndrome. I have no doubt it’s the place to be.” “Thanks, John. John is one in Marco’s small group that he was talking about. Jordan says, “Marco’s right. We learned the why behind all these Semantic Mastery tactics, Syndication Academy, RYS stack, Press Releases, et cetera, and then just sell them along with some other deep rooted stuff we had developed in the lab.” He’s talking about his own business specifically, Jordan.
“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn’t build a drive stack if my life depended on it. Haha.” Yeah, that’s great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It’s a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you’ll save yourself a shit ton of time and energy.
Again, I’m not trying to discourage anybody from buying the course, I’m just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can’t make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you’re seeking. Does that make sense?
So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that’s the case, then why don’t you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.
That’s what we’re trying to get at, guys, and Jordan understands that. That’s why Jordan’s business is cranking, it’s just kicking ass. Okay.
Any Black Friday Sales For Done For You Services Or Training?
Luis, he’s a new Mastermind member. “Hey guys, any Black Friday sales?” By the way, welcome, Luis. “Any Black Friday sales for Done For You services or training?” Yeah. Isn’t that with the GMB stuff was the pre-Black Friday sale?
Marco: It’s the pre. We will have something. Something’s coming your way and it’s gonna be good. Trust me. It’s not Black Friday yet, dude. But we will have something. It’ll be big. We control MGYB now. As Bradley mentioned, it’s ours. Semantic Mastery is our own store. So we’ve got some really good stuff coming your way.
Luis, I will be talking to you on Monday, as a matter of, fact. It’s his onboarding call. Again, I’m sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they’re going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.
Guys, you can’t ask for who you want. You’re going to get whoever is up on the calendar, because we rotate since there’s five of us. But whoever you get, you’re going to get the direction that you need and you’re going to get your questions answered so that you can get started on your way to POFU.
That’s what we want you to do. We want you to get started getting to that place where you’re going to be and say, “Okay. Now I don’t have to deal with shitty clients. I don’t have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I’m worth. If this guy gives me any flack, I’m gonna have to say ‘Fuck you. I’m gonna go to your competitor and charge them half price just because I feel like it, because I don’t need you.‘” That’s what we want you to be.
Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don’t usually get involved with what promotions we’re doing, guys, so I couldn’t answer that. But I’m glad Marco said, yeah, we do have something coming Friday.
Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?
Jay Turner. What’s up, Jay? He says, “I’ve been able to get my client ranked in the 3-pack for the second most trafficked keyword phrase with an RYS stack. High five, Marco.”
Marco: High five, dude.
Bradley: “But now I want to take on the main and most competitive keyword. I’m adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”
Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you’re gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you’re gonna be direct targeting link building on a silo basis, that you’re only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?
Let me take this down to a local level because what I wanna explain is, guys, when you’re doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don’t want to hit, and I’m gonna say local because that’s primarily what I work on, and I’m assuming that’s what you’re talking about here anyways. You said client ranks, so it’s likely it’s locally You said 3-pack. Right?
So you don’t wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you’re gonna add to the anchor text or the link building that you’re gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it’s more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it’s not about pushing location relevancy.
Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don’t wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it’s, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client’s website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.
Also, you don’t wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It’s a little bit odd to use brand terms at tier two links because that’s again two steps away from your target URL. But it does make sense if you’re link building to, for example, if it’s a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It’s more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.
Marco, do you wanna comment on that at all?
Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.
Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what’s called buoyancy. “Buoyancy,” that’s one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.
Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I’ve created, this is the keyword that I’m targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He’ll blast it. He’ll hammer that RYS stack so that it produces.
Bradley: That’s right. You don’t have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don’t worry about any of that stuff anymore because I don’t ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I’m trying to accomplish. Make it happen,” and he does it.
Honestly, guys, that’s what I’m talking about. Jay, again, I don’t wanna get back on this pitch again, but if you have your own tools and you’re running your own link building tools and stuff like that, that’s great, if you’re efficient and all that. But if you’re not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He’s an expert, a link building expert, so that’s why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.
Jay vouches for the GMB auto poster. He says, “It’s great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it’s me, but every time there’s an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he’s very, very responsive.”
Would You Recommend Using One Website For Multiple GMB Locations?
Abe says, “Also, I would like to know about using one website for multiple GMB locations. Is this recommended and possible?” It can be. You can just create separate location pages. So each location each, GMB locations should have its own dedicated page on the website and that’s the URL that you would submit as the website URL in the Google My Business profile. Does that make sense?
So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It’s perfectly fine to do that, guys. But what you want is, if it’s the same brand, you can share the same brand name across all GMB locations. That’s fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.
Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that’s going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it’s a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it’s possible.
“Where’s the GMB auto poster?” John, just posting the Mastermind, we’ll get to the link.
Marco: I posted the link higher up.
Bradley: Yeah. I just didn’t have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there’s Rob with the yearly discount for the GMB agency offer. That’s the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it’s $200. If you buy the yearly license … It’s $200 per month, excuse me. If you buy the yearly license, it’s 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it’s a hell of a lot cheaper that way.
By the way, if you’re scheduling out 31 posts, which there’s a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let’s just say you’re doing one post a day, you could do 31 days. Then, there’s a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?
So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?
That’s how I’m clustering my sites right now. I gave you a little insight on that.
Marco: Yeah. I mean, it’s an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you’ll make the money back that you invest in this just by the time you’re gonna save with your VAs, or even if you try to do it on your own, which you shouldn’t be doing.
Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there’s tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we’re linking to from the GMB post and all that. So they become unique for clients.
I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she’s manually posting.
However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don’t want to pay a VA to manually post to lead gen assets because that’s an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.
Nestor says … And I’m so over, we got to get out of here. Nestor says, “Hey guys, how about webs 2.0 example mybrand.wordpress.com point to my GMB property three links as a press release?” Okay. First of all, I’m not familiar with their example. I know that’s kind of a competitor that does, you know, they have their own store and blah blah blah. I’m not real familiar with what they teach or what they say, so I can’t really speak on that.
I’m not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that’s fine. That’s a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that’s normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That’s pretty standard.
But, “point to GMB property three links as a press release,” I’m not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.
I’m doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that’s just essentially my method. So I’m going direct from the press releases to the Google assets. Okay.
Yeah. Guys, there’s a thousand ways to skin a cat, right? So our method isn’t the be-all end-all. It’s just our method works for what we want it to work for and that’s what we teach. Other people have other methods that may very well work as good as ours. I’m not trying to say that ours is better than anybody else’s. I’m just telling you what we teach, I don’t know what they teach. I’m sorry. It’s likely that that would work too.
Will says, “Bradley, speaking about syndication networks, I finally figured out how to syndicate to Medium.com. I’ve been testing it for a while with a few posts now and it works well to syndicate your WordPress post with images and YouTube video embeds, and from there, you could syndicate to your tier two, if you’d like. I’ll send you an update to support@semanticmastery.”
Thanks, Will. That’s awesome. In fact, Will, if you would, I mean, if you’re cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I’ll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.
Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.
That’s it. Okay, guys, we’re way over. We got all questions answered, though.
Marco: That was a good one.
Bradley: Thanks, Marco, for hanging out, man, I appreciate it.
Marco: Marathon. All right, dude.
Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.
Marco: Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 210 this post was syndicated
via Tumblr Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 210
In episode 204 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if the other stuff in the Side Hustle Toolbox is worth checking out.
The exact question was:
Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out? this post was syndicated
via Tumblr Is The Other Stuff In The Side Hustle Toolbox Worth Checking Out?
In episode 204 of our weekly Hump Day Hangouts, one participant asked if the IFTTT strategy still works if the posts are truncated.
The exact question was:
Does The IFTTT Strategy Still Work If The Posts Are Truncated? this post was syndicated
via Tumblr Does The IFTTT Strategy Still Work If The Posts Are Truncated?
In Hump Day Hangouts episode 203, one participant asked how one can make money curating content.
The exact question was:
How Do You Make Money Curating Content? this post was syndicated
via Tumblr How Do You Make Money Curating Content?
In Semantic Mastery’s weekly Hump Day Hangouts episode 203, one viewer asked how the team used David Spraques’ REP videos to get more clients.
The exact question was:
How Did You Use David Spraques’ REP Videos To Get More Clients? this post was syndicated
via Tumblr How Did You Use David Spraques’ REP Videos To Get More Clients?
In episode 203 of our weekly Hump Day Hangouts, one viewer asked the Semantic Mastery team for advice on what to do when one is short on funds and can’t afford outsourcers.
The exact question was:
What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers? this post was syndicated
via Tumblr What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers?
Do You Have The Contact Information For The Curation Suite And Super Social Engagement Support Teams?
In episode 203 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked whether the team has any contact information for the support teams of Curation Suite and Super Social Engagement.
The exact question was:
Do You Have The Contact Information For The Curation Suite And Super Social Engagement Support Teams? this post was syndicated
via Tumblr Do You Have The Contact Information For The Curation Suite And Super Social Engagement Support Teams?
In episode 203 of our weekly Hump Day Hangouts, one viewer asked how to verify rural businesses in GMB.
The exact question was:
How Do You Verify Rural Businesses In GMB? this post was syndicated
via Tumblr How Do You Verify Rural Businesses In GMB?
Click on the video above to watch Episode 209 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Adam: Let’s get ready to rumble. Wait a second. All right. It’s Hump Day Hangouts everybody. Welcome to Hump Day Hangouts Episode 209. The one where the guys think I went running in the woods right before I showed up here. Let’s go down the line before we hop into announcements. We got some really good stuff to share with you guys, but we’ll say hi. Chris, how are you doing, man?
Chris: Doing good. Good weather in Florida this time. [Crosstalk 00:00:25] Yep.
Adam: Nice, awesome, awesome. Hernan, how goes it, man?
Hernan:I’m great. I’m really excited. We might or might not have some pictures of you and I running in the woods. So that might go or might not go into an ad somewhere sometime soon. But we’ll see. That’s gonna be a lot of fun. I’m excited to be here. I’m excited for what’s coming. I’m excited for all of the good feedback that we got from POFU Live 2018. I’m excited for people who are getting the tickets for POFU Live 2019. That’s pretty cool to see too. So, really good.
Adam: Awesome. Marco, how goes things down south for you?
Marco: Running is not in my vocabulary, woods or otherwise. Slow and steady wins the race, man.
Adam: Fair enough. We’ll, I’ve got to ask you, it’s been a couple of weeks, how’s the weather?
Marco: It’s beautiful. We’re in transition to the dry season. It’s nice and warm, 80, 85. We get an afternoon shower here and there, but otherwise bright sunny. Come on down.
Adam: Awesome, awesome. Bradley, last but not least, how are you doing?
Bradley: Balls deep in GMB stuff. Hi, everybody.
Adam: For those who don’t know, that’s a good term. Bradley’s been doing a lot of work. I think you’ve been working with the accountability group to people who were at POFU Live who are interested and kind of going along with you as far as kind of a 90-day sprint.
Bradley: Yeah. It was really a 13-week, 90 days, roughly 13 weeks. This was something that I decided to do after we had developed all the content for POFU Live. I said that I was gonna be sharing how to scale the Local Lease Pro method. I’m working on developing all the processes and stuff so that I don’t have to be responsible for any of the work really and the entire thing can be done. That entire Local Lease Pro method can be taught and completed by virtual assistants, by people that I’ve trained to do it, so that my business can grow without it relying on me, which is part of the … And that’s really the problem that I think most of us face in this business is we all end up doing everything or most everything in our businesses and it creates a kind of a bottleneck and it’s very hard to scale beyond a certain point. I’ve seen that occur in my own business.
The whole point of what I wanted to share at POFU Live was the processes to remove myself from this so that my business could grow. Right? I wanted to share that with everybody in the group. And I did, right? But, first of all, it wasn’t fully developed. It’s still in process right now because I create rough processes first and then I go back and refine them as we become more efficient and better. So we ended up having to keep redeveloping the processes as we keep refining them. Eventually, it will be a very polished process that will be a lot easier and simpler to, not only perform, but also to train to new people. So that we can train more virtual assistants to build more assets for us.
Anyways, originally, when I shared the training at the POFU Live event it was in its in a very rough format because it was like the first iteration or first version of it. So I’ve told all the members that I wanted to also create this accountability group where I would meet with everybody on a weekly basis. Just one hour a week, on Mondays, we’re meeting.
Over the course of 13 weeks, we all set the goal of developing out 50 GMB assets, lead gen assets, at the end of 90 days. That’s an achievable goal. That’s five properties per week over the course of 12 weeks. The first week was really just preparation, so it’s 13 week process, but as 12 weeks of what we called a sprint. Right? Sprint was the GMB optimizing, finding and secure optimizing five GMB profiles per week over the course of 12 weeks, which would give us a target of 60, but I said I would settle for 50. That’s a very achievable, reasonable goal. Some of us in the group are going way beyond 50 in that same 90-day period.
Basically, the accountability group, we’re meeting on a weekly basis and just kind of like talking through issues that arise. We’re also setting goals on a weekly basis. I’m telling everybody action items that they should complete to kind of keep them on track to hit that 50 GMB target at the end of 12 weeks.
It’s been really good because one of the things it’s done for me is it’s forced me to continue developing out the processes, because I’ve made myself accountable to all the other members in the group, which is about 12 or 13 of us at this point. But it’s good because if I had not made myself accountable to those members of the group, then it’s likely that I would get sidetracked, like I often do, and not complete all the processes. Which means I would still be responsible for doing most of the work because I hadn’t created the processes to train others.
It’s been really good and beneficial to me. I hope it’s beneficial to the others as well. I guess really, once the process is completed through these 12 or 13 weeks with the members that have joined me, because they’re all participating, it helped me to develop and refine the processes, we will have a very efficient process for being able to develop GMB lead gen assets from start to finish at the end of these 12 or 13 weeks, that then we’re going to release to the Mastermind members.
Marco: Before you go on, I’d just like to give Bradley some affirmation on Local Lease Pro because he’s given enough away in the Mastermind and through Hump Day Hangouts where you could go and do it and build a business.
Listen, just the stuff that he’s giving away, I haven’t been through any of the training or anything, but I don’t care because I know what he’s doing. Anyway, went and got 11 verified GMBs. That’s it. Verified. All I did was target correctly. As Bradley teaches you, go you use the software. The software isn’t any secret. It’s free. In fact, it’s the most timeless software in the world as far as I’m concerned. Anyway, 11, right? As soon as they popped in, I mean, we got 12 calls. Now granted, as Bradley teaches, most of them will be spam calls in the beginning, but that means that you’re on the radar. We actually got a few good calls and this is just with verification; we did nothing else. We targeted the right place. If you look at the GMB, it’s blank, no images, no nothing, just the info. Right? Well, just garbage info.
If it works that well without doing anything, without applying local GMB Pro, Local PR Pro, and everything else that we can do to push these up in the 3-pack into the Google Freshness algorithm, into the mobile algorithm, so guys, imagine what the fuck you could do, or what I could do with these, once I start the process the way that Bradley teaches it. So that’s all coming. But I mean, just nothing, nothing but verification and it’s already getting calls. So, Bradley, you rock, man.
Bradley: Thanks, man, I’m all shocks.
Adam: Bradley, real quick, when you talked about doing this sprint and we have real quick, guys, everyone listen, we’re gonna get on to some announcements and some good stuff soon, but I wanted to share with you because I think this is interesting and something we shared in the presentation in Local Lease Pro and POFU Live. Bradley, we’re doing something for 90 days like this, and this is I think is on the low-end, but what’s like a revenue projection for that?
Bradley: Well, if everybody was to hit the target of 50 GMBs and use kind of the rule of thumb as like the low-end for monetizing each individual asset and the simple way to monetize them which is just lease them out. That’s the rank and rent model. You don’t need all the tracking in place, the infrastructure, if you’re selling leads. If you’re doing on paper lead basis, it requires a lot of additional tracking, additional management.
The Local Lease Pro method was an easy way to monetize it. It requires the least amount of management effort. So that’s just to lease them out on a flat monthly fee per location. What I recommend is, if you’re gonna do them on single basis, like single location basis, that you shouldn’t rent them out for any less than around $250 a month. For some of you might think that that’s awfully low, but trust me, that’s not. Especially the way that we’re targeting these GMB assets on a hyper local level, it’s better to bundle them together and offer multiple locations as a package deal to a potential service provider or a client because you can use this method as a deal sweetener to land clients as opposed to just doing lead gen too.
I recommend bundling multiple locations together that fall within a specific service area and then offering a package deal. So, like a volume discount for bundling those locations together. For example, I recommend, and I don’t want to give away too much here guys, that’s why you got to come join the Mastermind, but I recommend securing multiple locations within a specific metro area. Right?
Within the service area of one city, you target multiple … I say metro area because that’s typically what I’m doing, is I’m just targeting major metropolitan cities: Atlanta, Georgia; Tampa, Florida; Charlotte, North Carolina, all these great big cities and then we go through, when we create 10 or 12 different locations or secure 10 or 12 or a minimum of 10, or let’s say a minimum of 10 GMB locations within that 25 mile radius of Atlanta, Georgia, for example. Then, once we’ve got those 10 GMBs, let’s just say, a minimum of 10 GMBs secured, now we can offer that to one company, one service provider. Right?
Then we could say, “Okay. Look, all 10 of these I typically do it at $250 per location, but I’ll rent you all 10 of these today for 1,500 a month,” or something like that. It could be more. It could be 2,000 a month. It’s whatever the market will bear, what they’re willing to pay for those kind of services, what are the leads worth, all that kind of stuff. That’s gonna vary by industry. But as a rule of thumb, I would say off of 20-, or, excuse me, 50 GMB profiles, at the end even if you were to just monetize them at roughly $200 a piece, that’s $10,000 a month. Think about that.
Bradley: It’s a lot of money.
Adam: Well, yeah. I just wanna remind people that this is a pretty cool opportunity as well. I know there’s people watching, literally, on Hump Day Hangout today who were in that group. So keep your eye on the prize and keep working, keep working the process.
Adam: Real quick, for those of you who are just joining us for the first time ever, thanks for watching Hump Day Hangouts. If you’re checking out the replay, that’s awesome too. You can hit subscribe if you’re watching this on YouTube and stay up to date.
Beyond that though, if you want to get stuff done for you and save time, we always advise that you do this whenever you can reinvest in yourself, reinvest in your business. We’ve got the store where we sell services that we’ve created because we needed them and that’s at Mgyb.co.
Now, speaking of services, I want to let you guys know to keep your eyes open. Next week, we’re gonna have a real pre-Black Friday sale next week. We wanted to get something out ahead of time before everyone just gets swamped with kind of new or real or fake sales where businesses try to kind of tell you it’s a sale but it’s not. We got a really cool one for next week. I’m not going to tell you exactly what it is now and spoil the surprise. But then we’re also gonna be doing some fun stuff with kind of the Black Friday timeframe out.
Marco, do you want to kind of tell them what we’re thinking about?
Marco: Well, we’re gearing up our annual charity drive. This is something that everyone knows is near and dear to me. I’ll do a video. I don’t want to spend too much time on this right now. I just want people to be aware that there’s a whole lot of people out there that are way more unfortunate than you guys could ever imagine. Next time you’re kicking yourself down because of all why it was me, why it was me, my life sucks a lot, life is hard, well, guys, you don’t know the half of it. What we’re trying to do is just make things easier for people who have nothing.
I mean, literally, literally, tomorrow, yeah, tomorrow, they might not eat tomorrow, they might lose their house tomorrow. This just happened in one of the places where we go one of the communities, they literally came through and took out the housing. I don’t even wanna call it housing, the slums to build, access ramps, and to build a new route through there and since it was government property anyway. People are shit out of luck.
That’s the kind of stuff. So not only do you not have anything, what little you have, the government comes in it just smashes it all, and then you’re left with what? Right? You’re out in inclement weather and nothing to eat. What do you do with kids and everything else? Anyway, it’s difficult. As I said, we’ll get more into it, but we’re gonna tie it, right? Throw offers and what we’ll be doing with the offers and what we’re doing as far as the charity drive. We’re gonna try to tie it all together. I wanna make I’m gonna make it really worthwhile for people to give.
But guys, give because your heart tells you to give, not because of what you get. Don’t give because you might get something in return. Give because it’s the right thing to do. It’s unbelievable the feeling that you get when you give from your heart and you just truly put yourself out there and you give money, gift of yourself, give time. What you get back is much more than any monetary amount or whatever it is that you want to put on it. There’s nothing that can compare to what you get back. I get more from the kids when I go. I learn more. I get more than any money that I could ever give. So that’s my piece for now. More will be coming. We’ll make it clearer as we go.
Adam: Outstanding. Yeah, some good stuff coming, you guys, so stay tuned. I think, on our end, that’s it for updates and announcements. Are you guys ready to get into it?
Bradley: Yeah, man.
Hernan:Let’s do it.
But I found some really good opportunities for even major metro areas which would typically I wouldn’t have touched with the 10-foot pole for local lead gen stuff because we all think that major metro areas are uber competitive and that they’re just too difficult. But that was before the method that we’ve just developed because of the mobile first index. I’m finding wide open opportunities in even major metropolitan cities, guys. Wide open opportunities. It’s absolutely insane.
I can’t tell you much about it here, guys, this is a free venue. But I’m telling you, come join the Mastermind and all this stuff gets revealed. There’s just more, I said this last week and I’ll say this for as long as it still exists, there is more opportunity right now in local lead gen than there has ever been since I’ve been in the digital marketing space, which started in 2010.
Guys, I mean that from the bottom of my heart. So if you guys are not pursuing it, you’re freaking crazy. Stop all the shiny objects shit and develop a real business that can generate real money. Like what we call fucking money, right? That’s exactly what this can do right now. There’s wide open opportunity and I don’t know how long it will last. So I say take advantage of it while it’s there.
Is There A Way To Bulk Add All Service Areas Now That Google Strips Out The Radius Option In GMB Listings?
All right. Dustin’s up first. He says, “Hey there, I saw that Google made some changes in all of the GMB listings. Now you have to add all of the areas your business is serving. You cannot just say 30 miles anymore. Is there a way to bulk out all the areas the business is serving because one by one is a pain in the ass?”
Yeah. As far as I know you can name it by either zip code or you can do it by city or by county. Again, this is new. This has all happened within the last week. I’ve been in playing around with different configurations because sometimes, with an existing listing, if it’s a service area business, Google will strip the address right from the listing under the new dashboard, under the new GMB dashboard. Google will strip the address right out of the listing. So it’ll show in the info tab in GMB, it’ll show add address, like the pencil icon, and it says “add address.” Well, if you go in and try to add an address to a service area of business that can trigger re-verification, at least that’s what some of the people in our group have reported.
Fortunately, I haven’t done that yet. What I’m doing is on the listings that have the business address stripped from it where it doesn’t even exist anymore in the listing, in the GMB listing itself. That’s fine. It doesn’t bother me. Now, it’s the service area, you can go in and set the service area. So depending on, I guess, Dustin, you’ve probably got a large service area, so what I would suggest you do is just go in and try to add the service area based upon county or city. Right? That’s gonna be a lot.
For example, and the reason, I’ve been working on this stuff forever or a lot recently, but let me just show you what I mean. Where are we? We’re in Georgia. You guys are seeing my screen, correct?
Bradley: Right. Let me show you what I mean. Here’s one that I was just creating some process training for the accountability group, what we were just talking about. I was doing some location research training, which is this right here. Location research training. This is the process doc I’ve just developed for our group. You can see that for Memphis, guys, in fact, let me click into there. This shows Memphis covers 63 zip codes. Could you imagine one out …?
By the way, if you extract all this data and you get rid of all the unique and PO box ones that show zero population, it comes out to be it’s roughly 23 zip codes. So 23 zip codes in Memphis, Tennessee. You’re right, that would be a complete bitch. It would suck to have to go in and add 23 individual zip codes. So instead you should be able to just go in and type in Memphis and it will cover the whole area of Memphis, all of the zip codes. Does that make sense? I mean, that’s just an example of how you would do it.
That’s the way I’m doing it, because we’re targeting on a hyper local level now, is I’m actually going in and just adding the zip code for the area that we’ve got the physical location in or perhaps a very small radius. How do I do that? Well, over at freemaptools.com, which is this site, here you see what it says “find zip codes inside of a radius.” Click on that and then you could do something like just a five-mile radius, if you’re staying hyper local, or 10 mile, whatever. But five mile radius is typically I’m doing it because I’m trying to secure as many GMB assets in a metro area as possible. So when I have them spread out I only need a very, very small service area for the edges of those service areas to overlap. If that makes sense. So I end up with full coverage of the entire metro area with just a handful of listings. Right?
You can do that by just coming here and adding that in. For example, if I wanted to, I could come in here and just grab, let’s say, this zip code 38109. I would come back over here and type in 38109. I would click draw radius. Now right there you’ll see there’s the three zip codes that I would add for that particular GMB listing. If I had a GMB listing in the 38109 zip code area and I only wanted to target a five-mile radius, which you could see what that radius is right here, I could zoom out a little bit, you can see that that covers looks like southwest side of Memphis. Right? That’s only a five-mile radius, but that’s pretty significant. I could scroll down here and I could grab these three zip codes now and add those three zip codes into the GMB dashboard for my targeting at my service area. Does that make sense?
Then, you repeat that process again for each one of the listings that you have within a metro area. If you’ve got one full metro area, like I said, that where you’re targeting in all of it your service area is being targeted from one location, then I would recommend that you just add that city name or even the county name as well. Again, zip-codes.com will show you what the county name is for each one of the zip codes too. It might be easier for you just to come in and add county names. All right.
That was a little bit more hands-on training than we typically do on a Hump Day Hangout.
Marco: Yeah. Also, just add to that, Dustin, you shouldn’t be the one doing all of this.
Bradley: That’s right.
Marco: You should have a VA that you can tell, “Look, I need this updated. This is the process. Go get it done.”
Now, it sucks because I just developed all these, for three weeks, I’ve been working on all this shit, and just last week, they changed the GMB dashboard. So I have to go back and redevelop those process docs now because the formatting has changed. You know what I mean? That’s kind of the nature of doing this. It kind of sucks because they’re never complete. When you create a process training one time it’s never done, right? You can always go back and refine it. That’s what I was talking about. So I’ve got to go back and do that again to update the processes for optimizing and now setting service areas and all of that. All that has to be updated, which I’ll be working on next week.
But that’s what I’m talking about. Marco, what he said was exactly correct, is get the hell out of your own way. If it were up to me to do to secure and optimize 50 GMB profiles in the next 12 weeks and I was doing all the work, it wouldn’t get done. Right? Be realistic, guys, how many of you would actually do it if you had to do the work yourself over the next 12 weeks? Would you really do it? Most of you might have intentions and say, “Yeah, yeah, I can do that.” But you won’t.
That’s my point. I mean, the vast majority of you wouldn’t, right? I’m not saying that to pick on anybody. It’s true. It’s tedious. It’s hard. We get bored with it, right? If we don’t see results immediately we get bored with it. But that’s why you should fall in love with the process and not the result, right? I mean, we’ve heard that. That’s cliche. But that’s exactly the truth. If you focus in on doing the process that you know will end up bring in results and you fall in love with that, then the results will come. It’s just a matter of time.
So if you’ve got this process developed where you can train, have a team, a virtual assistants, either one or many, doing the work for you, then you know it’s going to get done, and the process is being completed which will produce results. It’s just a matter of continually being tenacious, just constantly completing the process and not being distracted by other shit, other shiny objects. Right?
That’s really been a problem for me too in my own business over the years. It’s part of the reason why I have not systematized everything in my business, because I always get distracted. It’s a lot easier sometimes just to do the work yourself than it is to create training to teach somebody else how to do it. You know what I mean? I’m sure all of you can relate to that. But once you do develop the training, then you don’t have to do it anymore. That frees your time up to do other things. Right? That’s really what Semantic Mastery is all about now, guys, is trying to teach you guys how to create a business where it’s not reliant upon you and your effort to make money to generate revenue.
Should You Use Unique Google Account To Each Google Search Console and Google Analytics Property?
Jordan’s up. He says, “Best practices for multiple Google Search Console and, for that matter, Google Analytics accounts, we create for various clients, is there any issue or danger in creating all the accounts from a master agency account? Or should each Search Console, Analytics account be created in a unique Google account and shared with the master agency account or, for that matter, should they be kept entirely apart? Does that matter at all?”
Okay. Jordan, I’m gonna give you the same answer I give for every time a question like this arises. In fact, there was a discussion about this in the accountability group that I was just talking about. Something similar. I recommend that, for example, guys, every time I get a new client, I go, if they don’t already have their site attached to Search Console and Analytics, most of the time clients, if they have an existing web presence will already have that stuff installed, at least in my experience, they will. At that point, I just give them my email address and tell them to add me as a manager or a user so that I can access Search Console and access Google Analytics.
Then, what I do is I add myself, Bradley Benner, as a manager to Search Console or a user, user/manager, an admin to Search Console and to Analytics and everything else so that I can access from my main profile, the one that I’m logged into right here right now. Right? That way I can still access and then also … By the way, I also assign my VA, because I have a VA that does all the client reporting for me now, which saves me many, many hours per month. So I also add her email as a manager or an admin to Search Console and to Analytics because she, on a monthly basis, goes into those client accounts and takes screenshots of Search Console and Analytics and everything else that I tell her to do for generating client reports and puts all of it together for me to where all I have to do is copy and paste into email and add my commentary to the monthly reports. Does that make sense?
Again, master agency account, yes, I suggest that you have that, that you add as a manager account. But I always recommend, guys, separating Google properties by Google accounts. In other words, separate everything instead of trying to put everything under one account all the time. Because what happens if you lose that account? You’re fucked. I mean, there’s no other way to put it. There’s no way to sugarcoat it. If you put everything, all your eggs in one basket and Google decides to take that basket from you, you’re eggless, you’re fucked. But if all of your accounts are spread between different Google accounts, then if Google takes any one account, you’ve still got all the others. Right? You’re only going to lose that one account.
And it doesn’t affect the manager. For example, if you’ve got 20 different clients and each client has a separate Google account, Gmail account that you’ve created for them or whatever for Google Analytics or Search Console and such, and you add your account Jordan Fowler as the manager account and your account gets terminated, God forbid, Jordan, but let’s say your account ever did get terminated, it wouldn’t affect all those individual accounts because the owner, the account owners of the Gmail account is not you. Does that make sense?
The same thing goes for GMB, guys, for Google My business. Don’t create a whole bunch of Google My Business properties under one account. I do a 1:1 ratio. Now, okay, again, 1:1 ratio for every GMB asset that I create has got its own Google account and then I will connect all of them or through a manager account, as a manager but not as an owner. Does that make sense?
Anybody wanna comment?
Marco: Yeah, just going further into that. Once you have a whole bunch under that one-manager kind of thing is up to 50. I can’t remember what the limit is, but you should have multiple Gmail accounts ready, especially you, Jordan, I know that you’re an agency owner, so that when you get into the hundreds you’re going to have four, five, or six different manager accounts that access sets of account.
Marco: I hope that was clear. The same thing goes for your GMBs. You’ll have, I don’t know, 30, 40, and then stop, open another account that manages, and then that’ll be the manager of the next set of 30 to 40, then you stop. You mitigate risk that way.
Marco: That’s the whole idea. As Bradley said, all of your eggs in one basket, you’re gonna have a whole lot of broken eggs. But on the other hand, if you mitigate the risk, then one egg breaks, that’s okay, you can replace that one egg. But if you have to replace 500 GMBs, that’s a whole lot of money down the drain, man.
So instead, there’s this video spam method. It’s absolutely a churn and burn method. It’s a spam method, but it works. In my opinion, it gives way better results than just ranking and renting singular videos for singular keywords. Right? I’ve talked about, we gave it a, there was a catchy name that Randy James actually came up with called “video carpet-bomb.” We have been providing this as a service in MGYB, our store, which if anybody still needs that service they can reach out to us privately and we may be able to accommodate you. Just contact us at email@example.com. I talked about this as a strategy for using the churn and burn video strategy as a kind of a churn and burn rank and rent model, as opposed to just rank and rent where you’re constantly trying to keep one video ranked for a particular keyword.
I had one of my clients contact me last week and said that he went to an organic food restaurant and he really, really liked it. He got to talk to the owner and blah blah blah. So he contacted me, he’s been a client of mine for five years, and he contacted me and said, “Hey look, I’d really like to help this new restaurant out. Would you be able to rank some videos for them?” He said they had a video created from another company or whatever and he asked if I would be able to do that. I said, “Yeah, sure. Let me run some tests and I’ll get back to you.” So I just contacted my VA that runs the video marketing blitz software, which is what we used to do this particular type of campaign.
Guys, I’ve been talking about this method because I use this method all the time to prospect or to when I’m pitching a prospect on my services. I use this as a way to wow them, right? Because I go out and when I send them the proposal and, usually, for me, it’s a video email. It’s a Screencast video, where I explain what the proposal is line by line. I essentially go through line by line and explain which each deliverable is and all that kind of stuff. I do all this via video email.
But then I also will send a long one of these campaign results where I go out and just rank a video for them for dozens. Sometimes, like in this case, there’s 112 damn keywords ranked on page one, guys, from one campaign. One hundred and twelve keywords ranked on page one of Google for one video campaign. It took my VA about less than a day to do it. I pay that VA roughly $30 per day and all I did was the same thing that I do when I’m using this as a method for prospecting. I will create this, tell my VA, “Hey, here’s the keywords, here’s the location. Go out and create this campaign for me. Send me the results.”
Then when I send the proposal to the prospect that I’m pitching my services to, I send them the report and say, “By the way, just to show you that I know what I’m doing and that I can get you results, and that I mean business, and then I want to earn your trust or earn your business, I did this for you in the last 72 hours, in the last week, since we last spoke, whatever the timeframe is. Check it out. Here’s videos ranked for your keywords, your products, your services in your local area.” I used that as kind of just a way to impress them and get them to … It’s kind of like, like I said before, a deal sweetener. It gets clients or prospects to, because you’re showing them results that they didn’t even ask for, they’re not paying me for this at this point.
So I contacted my client and said, and this is what I sent him, this was just from today. Look at this, just from today, guys. It said: “Please see attached Excel sheet. I was able to get the video ranked for 112 keywords. Actually, it ranks for many more than that because of different combinations,” which is true. “This type of campaign is $250.” I’ve talked about that on here on Hump Day Hangout, guys, because we were selling that. We don’t have a public sales page up for it. Like I said, contact us at Support if you need to.
We’re selling this same service for 100 bucks and I was telling everybody on, as I mentioned this before, you can you can sell this as a $250. That’s just what I’m selling. Guys, I know a lot of you were saying, “You got 112 keywords ranked on page one and you’re only charging $250 a month?” Yes, because it’s a churn and burn strategy, right? A lot of these videos aren’t gonna stick for very long.
So instead of trying to keep these videos ranked, what I’ve recommended and what I’ve said in the past was you just redo the campaign every month. In other words, “This type of campaign is $250. It can also be turned into a subscription where it is updated every month, meaning the campaign would be rerun each month where new keywords and/or locations can be targeted if desired.” Or you can just keep running the same keywords over and over again because each month it’s going to be that that same video or different videos if you wanted could be pushed out across different channels targeting the same keywords again. You could end up with multiple videos ranking for those keywords on page one. Does that make sense?
Again, I told him, “Here’s 250 bucks, but it can also be turned into a subscription. Take a look at the report. Let me know if the owner would like to chat with me about keeping his videos up and for an ongoing basis.” I also asked him where I have to send the invoice. Well, he replied a few minutes beyond that, said, “There you go. I’ve added Erin,” which is the business owner for that particular restaurant, to the conversation. He says, “I’ve been saying this for many years and I’ll say it again, you’re the best. Amazing results in such a short time. I’ll pay the invoice for the first two months equaling 500 bucks and Erin will pay the agreed price of $250 each months thereafter.” Anyways, he talks about going ahead and completing the sale because I’ve got his billing information.
Which is great, guys. Think about that. All I did was, my client reached out to me, said, “Hey, could you do something for this person?” I said, “Yeah. Let me run some tests and I’ll get back to you.” Within 10 minutes I had the keywords and the locations. I sent it to my VA. Within 24 hours I got this report back. I sent the email out, which is the one you’re reading right here, and I just secured $500 in revenue, plus $250 a month in recurring revenue. From a process that literally a VA did in under a day and I pay that VA roughly $30 per day.
Think about that, guys. I mean, that’s the power of arbitrage and that’s the power of getting yourself out of the process. Right? Think about all of the different opportunities, guys. You could go hire us to do this sort of a campaign for you and just make the difference. Right? Just make the difference between what you’re paying and what you’re charging. That’s a steal. A hundred and twelve keywords for $250. I know a lot of you are thinking I’m under-charging. But every single month, that’s another $250.
My VA, he can actually set up a campaign template for this to where all he has to do is, literally, once a month, the calendar notification will tell him to go press a button and then the report will be generated shortly after it’s run. He’ll send it to me via email, I send it to the client, and boom, there’s another $250. Does that make sense?
Guys, it’s easy to make money in this business when you have systems in place and you have other people doing the work. You know what I’m saying? Hopefully, that makes sense. I wanted to share that with you guys because, you know, I think too many of us are trying to do all the work ourselves, guys. That’s what we’re trying to do here at Semantic Mastery, with MGYB especially, is provide you guys with done-for-you services so you guys can go out and just sell the shit and make money. Right? Okay, cool.
Do You Still Recommend Creating Subdomains Versus Subdirectories For Rank And Rent Multi-City Websites?
Chik’s up. He says, “I’m embarking on building multi-city websites for rent.” Okay. “Do you still advocate creating sub-domains versus sub-directories for each city and is the choice weighted more towards safety, penalty, or ranking? Thanks.” Yes, Chik. I absolutely recommend sub-domains over sub-folders or sub-directories because of the safety issue. We were just talking about mitigating risk, not putting all your eggs in one basket. The problem with sub-directories is if anything from root level beyond, so anything that is beyond the root level, so domain.com and anything domain.com slash anything, so anything beyond the slash, all of those, if it catches a penalty, the penalty will be levied against the root.
But if you do sub-domains as opposed to sub-directories, if you do sub-domains, each sub-domain is treated as an individual website by Google. So as long as you keep the root clean and you don’t catch a penalty on the root, again, if you catch a penalty on the root, it will still apply to all of the sub-domains because that’s the parent domain. But if you catch a penalty on a sub-domain, it will be isolated to that sub-domain only. Does that make sense?
That’s why it’s important. That’s why, for me, if I’m gonna do multi-location projects or campaigns and I am going … I don’t use WordPress. I’m not using WordPress websites now, guys, because I’m just doing GMB stuff. I’m using GMB websites as the primary website now. But when I was doing a lot of WordPress stuff and multi-location stuff, I would do it with sub-domains and I would keep the root really clean. I wouldn’t do anything spammy to the root. If I was gonna do anything spammy, it would be into individual sub-domain locations. That way I would protect all of the other sibling locations, which would be all of the other sub-domains. So, that’s the reason why.
There’s been some tests in the past, they’re old though, that like from several years, many years ago now, that sub-directories actually have a little bit more SEO value, they’re weighted a little bit heavier towards SEO, but I would rather reduce my risk than have that little tiny bit of additional SEO push from doing everything under the root. If that makes sense. Does anybody wanna comment on that before we move on?
Marco: No. I think that’s perfect. The reason why we also do it is because we can push so much power to the sub-domains that we don’t need the extra boost that you get from a sub-directory because we can go ahead and make up for that with all of the power that we push.
What Software Do You Recommend For Building Google Stacks?
Bradley: That’s right. Okay. “Do you have any software recommendations for building Google stacks?” No. Only because we do everything manually. We don’t use software for any of our account creation or any of that stuff, because anytime you add automations, it can reduce the integrity of the properties. In other words, we found, especially through Syndication Networks, that anytime we tried to use any tools for account creation or anything like that, we found that those accounts would typically get terminated a hell of a lot easier than doing them manually.
That’s why even today, to this day, guys, all of our Syndication Networks, all of our drive stacks, everything that we create, all the accounts are created manually. We don’t use automation or tools for that stuff. We have virtual assistants that manually create all those accounts and the reason why is because they stick, they’re a lot better.
I know there are software tools out there that do that. In fact, one of our members at POFU Live from the Ranking Factory, Patrick Tuttle, he was there and he’s got some tools. I have not used it. I know he’s a good guy, but I have not used any of these tools. It doesn’t build drive stacks like what we do manually. But it does help to automate part of the process, that’s for sure, so that might be something you wanna look into.
Marco, do you have any?
Marco: Yes. They’ve automated some of the files and they go into other cloud resources, not just drive. But pure power, pure drive stacks, guys, there’s nothing like that. And I’m biased because I was right in the middle of creating all of this stuff, putting it all together. If you want the true power that can be gotten out of a drive stack, the only way that you can do that is manually. There’s no automation software that can do that at this time.
Now, having said that, I will be going back and forth with Patrick, we’ve gotten to know each other lately, since he came to our event, and we just been going back and forth. So I’m hoping that he can develop it to the point where most of the process can be automated and then our VAs can go in there and put those final touches. Guys, the devil is in the details and that’s where the power lies when you start connecting it. It’s that human end, that person that have been taught, this gets connected to this, and this is how it gets connected, and this is how you get a do-follow link, and this is why we’re …
All of that training gets incorporated into it. If we can manage that where some of it is automated and then our VAs put the final touches in it, it’s gonna be a dangerous thing, man.
Are All The Participants In POFU Accountability Group Using Virtual Assistants?
Bradley: That’s it. John. John, what’s up, buddy? John is very active. It’s awesome to see how excited he is about everything in the group. He’s kicking ass right now. He’s taking a lot of action, which is awesome, John. He says, “Are the participants all using VAs?” He’s talking about the POFU accountability group. Yeah, because that was that was the whole point. I mean, now am I literally peeking in everybody’s windows and checking to see if they’re doing the work themselves or if they’ve hired VAs? No. But the whole plan was, for the accountability group, was to do as little of the work as possible in the actual setup and optimization of these profiles.
Because that’s something that a VA can and should be doing, right? Because again, if it was left to each of us to go out and put in this kind of work to make this shit happen, the vast majority of us, me included, wouldn’t do it. Right? It just wouldn’t get done guys because there’s too many other … We’re always playing whack-a-mole, there’s always fires to put out in our businesses, there’s always people vying for our time via Facebook and email and text message, and all the other shit. Right? It’s just very difficult. So instead, I said, “Okay, enough of this. I’m gonna teach, I’m gonna develop the processes so that I don’t have to do this anymore and I’m gonna share it with all the members of the group.”
Guys, this is the 12-week journey. Step number one. Step number one for the first week was to hire a full-time virtual assistant so that they could put them into … Week two was to put that virtual assistant in the training, week two, is this week by the way, is to put the virtual assistant into the training. By week three, they should be able to start optimizing profiles. Right? That’s the whole point, was every one of the members, if they’re following along like there were instructed to should have by now had their first VA hired. If not, they should be in process of hiring their first VA.
Which, by the way, how do you do that? Well, it’s real simple. We’ve got a training product called Outsource Kingpin and that’s exactly how we hire all of our VAs. Between my partners and I, we’ve got about 40 full-time virtual assistants now. I think 98% of them were all hired through this exact same method. So POFU Live members all got Outsource Kingpin included with their admission because I wanted everybody to have that process. So that they could go out and start hiring virtual assistants and remove themselves from their businesses. Stop being the bottleneck, right?
Is everybody doing it with VAs? Well, they should be. They’d better be. Do I know whether everybody’s using VAs or not? No, I don’t. I imagine there’s probably a few people in there that are gonna say, “No. I’m gonna do all this on my own,” and those are the ones that are likely not going to have much of a business at the end of 90 days. Right?
“How much is Mastermind now, guys?” 297 a month where you can buy a yearly for I think 3,000, which saves you two payments. Yep.
Hernan:Which is an absolute fucking no-brainer. Yeah. Provided that-
Bradley: Or you can go out and develop all your own process docs and do all the trial and error and figure all the shit out on your own. See how expensive that is.
Can You Use The Same Physical Address To Verify Multiple GMB Profiles For Different Niches?
Bradley: Okay, cool. Will. Will, what’s up, buddy? Will was at the event. Really cool guy. He says, “Bradley, can the same physical address be used to verify multiple GMB profiles for different niches? In other words, for example, could I use the same address for let’s say handyman contracting services and pest services? Two niches that are not related?”
Will, I would suggest, you know, you’ve got better things to do with your time than go rent and secure a bunch of PO boxes. But if that’s the route that you wanna go, then I would recommend getting a separate PO box for each business. In other words, even with the PO boxes, guys, can use the street addressing option. What happens, your business address becomes the street address of the post office and then you have the pound sign or the number sign and then box number. So whatever your PO box is, let’s say, it’s box 101, then it would be 123 Main Street number 101. Right?
So what I would do, Will, at that point is get multiple boxes. Because it would still be 123 Main Street, but each box number would be different, which it kind of mimics a suite number. It could be potentially a different office in a building. That’s the way I would do it. Guys, I just recommend that you have unique addresses for each GMB because otherwise you’re leaving a footprint that could end up costing you your GMB assets. Right?
Guys, again, I know everybody wants to reduce expenses and they I wanna take shortcuts. But that’s how you build a business on a shaky foundation. I would much rather spend a little bit extra money and a little bit extra time and spreading my risk as thin as possible. That’s why I recommend a separate GMB-, excuse me, a separate Google account for each GMB. I recommend a separate Google account for each search console and analytics account, like we were talking about with Jordan earlier, right? Same thing with this. I would have a different physical location, a different box, a different address for each business. Okay.
Marco: Didn’t we set up a bundle for the POFU guys?
Bradley: For? Oh, yeah, we did for GMBs.
Marco: Yeah. Will, write to Support. I mean, this was set up for you.
Bradley: That’s correct. Sorry, my daughter is texting me again. Anyways, yeah, yeah. Will, you’re in the POFU Accountability group and the slack group. We’ve got a special deal in there. It’s only available for POFU Live members. Guys, I’m sorry. But for GMB profiles, check it out in there, okay? All right.
Do You Have Any Experiences On Google Suggested Edits For Your GMB Listing?
Ted’s up. He says, “One of my LLP GMB assets is showing a Google suggested edit to show my GMB address and delete my service area. I try to deny it but it keeps suggesting edits. Do you have any experience with this? You guys rock. Cheers.” Thanks, Ted. Yeah. I’ve seen some of those suggested edits that seem to be persistent. They keep coming back but I just ignore them each time, and that’s it. It’s only been in a handful of my properties that I’ve seen that and it hasn’t forced the changes. So it just shows them as suggesting edits.
Adam: Ted, I tagged you in a comment. Rob Claudette sent me a message so he’s further up on the page, Rob.
Bradley: Cool. Rob’s in the belly of the beast right now, along with me and Marco, testing all this different stuff trying to figure out the best course of action based upon all these changes occurring in GMB. So we’re in there testing, playing around, guys. Fortunately, again, that’s part of the reason I have this group going on, is because all of us are in there testing and we’re all sharing information, guys. It’s an open group and that nobody, I’m not holding anything back, as far as I know the other members aren’t. We’re all trying to be as open with each other as possible so that we can really nail this down to a process that we can repeat and scale to grow a great big massive lead generation businesses in the shortest amount of time possible.
Is A Metro Area Different From Counties In GMB?
John says, “So metro areas is different than counties?” Yes, John. Right. So, a metro area, for example, Memphis, Tennessee. Or let’s just go back to that. If we take a look at this, if we load the city map, we can see that Memphis, Tennessee actually … Let’s go over here. We’ll do it in Google Maps to make it easier to see. Come on, map. All right.
If we take a look at this, you’ll see this is actually, right here, I guess if I zoom in a little bit it might show. But, yeah, right here. Okay. Right on the other side of the river is Arkansas, down here is whatever. There’s Tennessee. There’s Mississippi. Mississippi’s over here and then there’s Arkansas. This is Memphis. Well, part of this, if you take a look at the different counties and such, well, in this case, it looks like all of them are actually in Shelby. Let me give me another example. Let me give you a better example.
Okay. Here’s a good example. This is what I was talking about. This is the Atlanta metro area, right? Atlanta City, Geor-, Atlanta, Georgia, excuse me. The metro area is gonna cover all of what they call city limits, but there could be different counties that make up, that fall within that city, if that makes sense. If you take a look at the county over here, they’re showing Atlanta. Right here is the city, right? But take a look, there’s Fulton County, there’s DeKalb County, there’s Cobb County. It looks like those are the only three: Fulton; DeKalb, or DeKalb, I don’t know how to say that; and then, Cobb. So there’s three different counties that actually end up within the Atlanta metro area. Does that make sense?
For example, if we came down here too, let’s switch this to five months-, or, excuse me, five years so it’ll show more data. If we scroll down here, let’s just use handyman services as an example right here. Right here, it’s showing sub-region. But we can do list view instead. Now, take a look, this is metro area. So these are also metro areas according to Google.
For example, Tampa. Tampa, St. Petersburg, Florida is a metro area, right? It actually covers two cities. Because if you were to go take a look at Google Maps at Tampa, Florida, and I know this because I’m also working in Tampa right now. Well, that’s one of the cities I’m securing a whole bunch of lead gen assets in. St. Petersburg is down here, it’s another city. So the Tampa, St. Petersburg metro area is this, it’s both Tampa and St. Petersburg. It’s a big area. Like this, right? I think I’ve got 12 properties secured right now in this metro area. Does that make sense? So that’s a metro area. That’s different.
Now, if you were to take a look at the zip-codes.com, let’s go back over there for a minute. I love this site, by the way, in case you hadn’t noticed. I use this site all the time. We’re gonna go to Tampa. Oh, I didn’t realize what time it was, guys, we got to wrap it up. I can stay a couple minutes later, guys. If anybody’s got to go, please feel free. I do wanna finish this one though. All right.
If we look at Tampa, Florida, for example, you can see that Tampa itself, it looks like is all covered within Hillsborough. But the metro area, if we were to click into city for Tampa and we scroll down, it looks like Hillsborough County is the county for all of that. But if you scroll down underneath this, it says 65 cities within 30 miles of Tampa, and we want to go look at … What’s this? St. Petersburg, right? That was the one we’re looking at. Looks like St. Petersburg is in Pinellas County. Does that make sense?
Let me give you one other example. That’s Oklahoma. I don’t have it probably open. I don’t and I don’t have the counties listed here. But this is Oklahoma City, Oklahoma, right? These are all different … Now, this is Oklahoma City. Here you can see this is the city. That all falls within Oklahoma County. But some of these other areas out here, which are what they call, considered suburbs, fall within other counties. Does that make sense? But they’re all still part of the Oklahoma City metro area. Hopefully, that makes sense, John.
Okay. Let’s wrap this up, guys. I’ll stay another 10 minutes if we can get through all of them in. “God loves a cheerful giver. What Marco’s doing is amazing with this charitable work. Keep your eyes peeled for his announcement. It’s good on you, Marco.” Thanks. We all appreciate that.
Should You Publish Unique Post To Each GMB Listing That Is Under One Category?
Nestor says, “What’s up guys? I have a question about posting GMB. If I have multiple accounts in one category, is it okay so if I post the same info in all the locations always or is it better to have different posts on each location?” All right. Marco talked about this, I think, the last week. Google prefers unique content, so you’re probably gonna get better results with unique content. But if you have different locations and they’re all kind of funneling back to the same brand or the same website, I could see the attraction for posting across multiple GMBs. And you should be able to do that.
Isn’t our autoposter give you that option now, to post to more than one GMB at the same time simultaneously?
Marco: I believe so. But Rob would have a better answer for that.
Bradley: Yeah, I’m pretty sure it does. I think you can select multiple GMBs from the drop-down when you go to create a post in the GMB autoposter that we provide, or that you can buy from us or subscribe from us. Again, Nestor, I’d recommend unique post if possible. But obviously, for efficiency sake, if you’ve got, if it’s all kind of feeding back to one brand, you could probably get away with it, I would say test it, Nestor. Test it. Okay.
Who Do You Recommend For An Answering Service For A Local Lead Gen Campaigns Using GMB Listings?
Will again. He says, “What answering service do you recommend to use behind these GMB listings? You mentioned it’s better to have the lead call go directly to an answering service as opposed to have the call go directly to the service area of business because they might be too busy to answer these calls.” That’s correct. Now, I’ll tell you guys, the answering service that I’ve been using since 2012 when I first implemented it is called AnswerConnect, answerconnect.com is the site. Again, they’re great. I’ve been using them ever since 2012, so going on almost seven years now.
However, that said, I have recently just started a switch, well, I haven’t switched, but I just recently, because of this new GMB method and scaling, and I’ve got I think somewhere around 35 or so GMB assets that I’ve just secured in the last three weeks, so I’ve got a lot, I just started using CallRail instead of CallFire for my phone numbers. I still have, literally, dozens and dozens and dozens of numbers in CallFire and it’s a bitch to pipe or port numbers from one service to another. So I don’t know that I’m ever gonna completely disentangle from CallFire, but I started using CallRail for all these new assets that I’m setting up.
Luis says, “Hello guys, I’m thinking of joining but not sure which program to join. Any specials running currently for any of your products?” Yeah. We’re gonna have that promotion next week. Right, Adam? I don’t know if Adam is still here. I don’t think Adam is still here.
Marco: No. Adam dropped off, yeah. But we got some stuff coming.
Bradley: Next week.
Marco: Like we mentioned, Mastermind, yearly, you get a discount anyway. That’s ongoing. That’s an ongoing special.
Bradley: Yeah. Mastermind is the best. I’m not kidding. I mean, we’re not just saying that. Mastermind is your best bet. If you’re serious about growing a digital marketing business and not just how-to bullshit or how to learn one particular method to execute one particular skill. There’s a whole lot more that goes into building a business, guys, than learning how to rank something. Right? I mean, that’s only part of it. That’s a small fraction of creating a business out of it. Right? Being able to execute some specific function is awesome. It’s great. It’s a skill that is good to have. But that does not make you a business owner, right?
Again, the Mastermind is all about creating a business around whatever skill it is that you have. We recommend focusing in on one particular skill and making a business out of that and making it profitable for you and generating revenue for you where you can even remove yourself from the process and it still makes money before moving onto the next thing. Does that make sense?
That’s why the Mastermind would be your best bet. But that said, we’re gonna have some bundled promotion, some special pricing and stuff next week. I think Adam said next week is when we’re gonna announce it.
Is Location A Big Factor When Ranking GMB Listings?
All right. I’m gonna give it five more minutes, guys. Dan says, “Would you go after a location that has all owner verified and images optimized but none of the addresses fall within a given address?” Bingo, Dan. I’m not gonna go into too much detail, guys, about my particular targeting methods right now. Not here in a free venue, I’m sorry. Some of the stuff is reserved only for paying members. But, Dan, bingo, you got it.
“It’s the only opportunity I’m seeing and I’ve been using the Easy Local software for several days now looking for low-hanging fruit. Is it time to change my niche?” No. Start looking for opportunities within the data of even what looks to be super competitive. Guys, I’m finding opportunity in even the biggest metropolitan areas right now because we’re searching on a such a granular basis now. I’m telling you guys, there’s more opportunity now than I’ve ever seen in my career of digital marketing. I’m not kidding. Even stuff that you would typically look at.
Again, what I talked about a Local Lease Pro was finding the easiest opportunities, the data that I told you to pay attention to was because that makes it really easy to find very quickly the ones that are, the GMB profiles that will likely rank with little to no effort other than verifying and optimizing the profile. Right?
But for those of you that wanna go into a little bit more advanced or willing to put in a little bit more effort, there are opportunities to be had even in the most, what we think are the most competitive metropolitan areas, big cities. I guarantee you there is opportunity in whatever niche you’re looking for at, Dan, right now, even in the biggest cities if you target, if you do your location research properly. And that’s exactly what we’re teaching.
Marco: Yeah, Dan, look at the data, look at the data carefully and draw your own conclusions. I’m not gonna give it away either because it’s what I did to hit a major metropolitan area. I talked to Bradley earlier this morning about what I was doing, just giving him affirmation. This just totally rocks. It totally works. But if you just think outside the box a little bit and take a look at the overall data and say, “Well, yeah, if this is looking this way and I do this, then.” It’s an if-then-else statement, right? That’s how I look at it. I look at it as a computer program. If-then else, that’s how it’s gonna work for me.
Bradley: Yep. Edward, thank you for the kind comment, buddy. I appreciate that. I look forward to seeing you this weekend. I’m going to Hilton Head, South Carolina this weekend because my sister’s getting married again. I’m gonna meet up with Ed and have some coffee. I’m gonna meet him and his partner. It’s awesome. I’m looking forward to it, Ed.
Is The Course Drip Fed When You Do The Monthly Subscription?
“Thanks, Bradley.” You’re welcome, Chik. Ray says, “Is the course drip fed when you do the monthly, because I already have three full-time VAs and would like to jump forward past hiring VA?” Ray, yeah. Right now we don’t have any, I don’t think we have any courses that drip feed content anymore. Do we? I don’t think we do, Marco.
Marco: I don’t think so. The only thing that comes up is what’s available, the products. Not everything that’s discounted is … Yeah, you can’t buy everything all at once, can’t get into everything all at once.
Bradley: Well, you’re talking about the Mastermind. I think Ray, when he says, “Is the course drip fed?” you’re talking about hiring VAs. I don’t know if you’re talking about Outsource Kingpin specifically, Ray. That’s what I was talking about earlier when I was talking about a course that we have for hiring and training VAs, managing VAs. Again, it’s called Outsource Kingpin. That is one of the products that is available as a Mastermind member too and, as what Marco was saying, was when you join the Mastermind it used to be that you got all of our products under $300 all at once.
But because we continue to add more and more products to our product line, like training products essentially, that became like a fire that’s too much, it became overwhelming. People would join and they would get access to all of our training products all at once. It was just too much and we would end up losing that person as a Mastermind member because they didn’t know where to go and we didn’t provide the proper direction and all that. So we’re working on all that.
One of the things that we’re doing to prevent that is we are only releasing a new product, a new one of our training courses to a Mastermind member each month that they’re in good standing. Right? So each month that you remember you get another one of our products unlocked or available to you. Right? That’s just how we’re gonna drip those out. But whatever product you choose, whatever training course you choose, you get access to the whole training course, it’s not dripped out. Let’s not drip down on a monthly or weekly basis or anything like that. It’s just for you to consume at your own pace. Does that make sense?
Outsource Kingpin, if you’ve already got three full-time VAs, the Outsource Kingpin process could teach you how to hire VAs in a much more efficient manner and save yourself a shit ton of time. You probably don’t need it. I’m saying if you’ve already got, I mean, you probably get something from it anyways because, like I said, you could make your hiring process a lot more efficient.
But if you don’t feel like you need that right now, then I don’t think Outsource Kingpin is gonna be the best for you. It does teach you how to kind of train and manage them too, but it’s more about, it’s kind of a whole training course for setting up a hiring funnel to reduce your amount of time and effort screening prospects and that kind of stuff, and then only talking with the qualified candidates that have made it through the screening process, the automated screening process. And those are really, really good candidates. Then, hiring those candidates and then how to train, excuse me, train and manage them. Again, I’m not sure if that’s what you wanted, but there you go.
How Well Does This System Work With Promoting Affiliate Offers?
“The bundle links are in the accountability slack group.” Yeah, okay. Thanks. “I’m gonna send in my prospecting sheet to see if I’m on the right track.” Okay. Fred says, “How well does this system work with promoting affiliate offers?” That’s a good question, Fred. I don’t know because I’m just doing everything with, you know, I’m dealing with local businesses so I don’t actually do affiliate offers. It can be used for affiliate offers. I know that people do that. I just I can’t talk about how good or how well it works or doesn’t work because I just don’t do it, Fred, I apologize.
Marco, I know you don’t either, right?
Marco: Well, actually, yes.
Marco: How well does it work for promoting affiliate offers? We go back to what is your local. If your local is the US, then you’re going to create your own entity, you have the e-com option correct, you could push your product services, whatever it is that you wanna push. Your local, Bradley just discussed it, it could be the city, it could be a metro area, it could be the county, it could be multiple counties, it could be the state, it could be the country. It depends on what you want to target.
You could set your targeting within the GMB. Google has made it really easy to do this. Then it’s just a matter of posting the offers in front of people and getting in front of them when they’re looking for whatever it is that you’re selling.
That’s why I stopped trying to target a lot of cities and really now what I’m trying to do is target multiple locations within a city because it’s a lot less work. There’s too much research work to try to target a whole bunch of different cities because there’s a lot of work that goes into the research the location research side of things.
That’s the process doc that I was working on today. Because I’ve already refined the process once, I had a really rough process the first time, which is what my VA has been using for three weeks to do all the location research. Like I said, I think I’ve got like 35 assets secured in the last three weeks. But this is a much more efficient location research process. Although our location research is evolving and becoming more granular, we’re getting a lot more detailed in our location research.
Quit This House, “Bradley, Support says we cannot get Outsource Kingpin with Mastermind.” Well, then that’s changed just since our corporate event, our corporate meeting a couple weeks ago, guys. That is absolutely Outsource Kingpin. We’ve got to rebrand it. We’re going to rebrand it, guys, because that was an MPR product. But it was originally a Semantic Mastery product. Anyways, we rebranded it and put it under MPR. We’re bringing that back under the Semantic Mastery brand. And, yes, it will be available if you’re a paying member in good standing. It’s one of the products that gets unlocked with your monthly membership. It’s one of those products that gets unlocked in one of the months.
In other words, like I said, if we’ve got six training products, you don’t get all six the moment you join, you get one per month for six months. Or we’ve got a specific track that we will be revealing as far as whether you are a new business owner, like trying to start and grow a business, or if you are an existing business owner and you’re trying to scale a business. It’s only two different paths that you can take when you first join the Mastermind and that will determine which products you get in which order. If that makes sense.
“But got a different answer.” Maybe Chris G, our support guy, he might not be aware of that. We haven’t fully implemented that yet, guys, so just bear with us. If you’re in the Mastermind, reach out to us. I’ll get with Chris and let him know that we have changed what’s gonna be available and when, and make sure that you guys have access to it. Okay?
All right. Well, let’s wrap it up now. I got thrown off there, guys. These are support kind of questions, not something we should typically address here. But I appreciate you bringing that to my attention because, again, we’ll school Chris and let him know that that is the new process. Okay. All right.
Anything else, Marco? Let’s wrap it up. We’re way beyond what I said I wanted to do.
Marco: No, dude, it’s cool.
Bradley: All right.
Marco: Just keep rocking, man. The easiest thing in the world right now as far as online is concern is making money. If you guys aren’t taking full advantage of it, then come join the Mastermind and we’ll help you take full advantage of everything that’s available right now.
Bradley: Yep. All right. I will get with you, guys. I’m texting Chris now in slack. Guys, I’m gonna send him a message right now to let him know. We’ll let him know what the new process is for that. But yeah, guys, just reach out to Support, we’ll get you squared away. All right. Thanks everybody for being here. We’ll see you all next week. Take it easy.
Marco: Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 209 this post was syndicated
via Tumblr Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 209
We are a private non-profit Houston organization promoting community outreach, education, preservation of history, and the culture of the city around us.