In episode 198 of our weekly Hump Day Hangouts, one viewer asked about the best way to incorporate a comment section in a website.
The exact question was:
What Is The Best Way To Incorporate A Comment Section In A Website? this post was syndicated
via Tumblr What Is The Best Way To Incorporate A Comment Section In A Website?
In episode 198 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is possible to sell video lead generation services to remote clients even if one is not physically in the same locality as them.
The exact question was:
Can You Still Sell Video Lead Generation Services U.S. Clients Even If You’re Not In The U.S.? this post was syndicated
via Tumblr Can You Still Sell Video Lead Generation Services U.S. Clients Even If You’re Not In The U.S.?
Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Bradley: Hey everybody. This is Bradley Benner. This is Semantic Mastery and Hump Day Hangouts for this episode, what, 202. Wow! This is the 19th of September 2018. We’ve only got two of my partners on with me today. I’ve got Chris and Marco. What’s up, Chris? How are you?
Chris: Doing good. Glad to be here.
Bradley: Awesome. Anything going on that we should know about or anything special, or exciting, or any of that?
Chris: Well, POFU is coming out soon. Getting over to the states, at least I am soon. Nothing else going on in mind.
Bradley: Very cool. It looks like Adam is driving and hanging out again. Adam, can you hear me?
Adam: Sorry, I’m probably pretty scratchy. I just got on the ground in the nick of time. Just thought I’d pop on and say hi to everybody. I’m late to do the intro, but I wanted to see what you guys are up to today.
Bradley: Pay attention to the road, man.
Adam: Yeah. This is nice. I’m not driving today.
Bradley: All right. Marco, what’s up, buddy?
Marco: What’s up, man? I’m good, working on MGYB, trying to get everything together in there for all of our members and followers so that they can have their services all in one place and done-for-you. Whatever they need, it will be available, it just takes time. Then, the other thing is, of course, working on the next-gen software, the not-having-anything-to-do-with-Google-ever-again software and still make tons of money. That’s what I’m on. So, yeah, I mean, this is like … I don’t know, I haven’t been this busy and geeked up about something in a very long time. But I think this is really going to be a killer.
Bradley: That’s awesome. Well, that’s great. Guys, just a couple things before we get started, some housekeeping things. Number one, if you’re new to Semantic Mastery, there’s a couple things we recommend that you do, first, subscribe to our YouTube channel. The reason why is because we produce a ton of content, video content, a lot of training videos, stuff that comes out of the Hump Day Hangouts. We also chop up individual question and answers and repost those as individual video clips. By subscribing to our channel, you will get notified of update videos. Anything that we post publicly you’ll get notified of.
Also, you can check out our channel for any questions that you may have. For example, if you have questions about SEO or local marketing or content syndication or whatever, we have a knowledge base at firstname.lastname@example.org. You could always go check our Frequently Asked Questions over there.
But our YouTube channel is really a wealth of information. We’ve been at this now for 202 episodes, almost an entire four years. We’ve got, literally, thousands of videos on our YouTube channel. So if you go to our channel, which is Youtube.com/semanticmastery and then click on the channel search function, you can actually search questions over there. Because we have timestamps in our videos and such, the search function works really well. You’ll typically get multiple answers from us around one question and you can just start going through them and listening to the answers because a lot of times we have answered the same question many times anyways. So, I highly recommend that you do that.
Also, we’ve got the POFU Live event, which is our first live event that we’re hosting coming up in October, October, I think 19th and 20th, or 20th and 21st. We would highly recommend that you come to that.
Guys, do any of you have the link that you can drop on the event page for that, or is it just Pofulive.com, I think? Pretty sure it’s just Pofulive, P-O-F-U live dot com, if you want to check that out. We have VIP tickets still, a couple of VIP ticket tickets left, guys. The price is gonna be going up. I don’t know when exactly. I think Adam told me, but I don’t remember. Let me see if I can find it. Does anybody know when Adam said we were supposed to …? Next Wednesday, got it. Okay.
All VIP tickets will be gone next Wednesday. So if you guys were thinking about coming, I would highly recommend, if you’re interested in the VIP, which is gonna be an entire extra day with us. Really, essentially, we’re gonna have the VIP day before the start of the event and you’re gonna have direct access to us. It would be a much smaller group and we’re gonna do some fun stuff. We’re gonna … I can’t reveal what we’re doing just yet, but it’ll be kind of like a group environment. It’s more about just connecting, I mean, we could certainly talk business and methods and strategies and all that, that’s what it’s for, but it’s just to get us all together and to get to know each other and stuff.
So, the VIP is gonna be really good. There’s also some additional benefits, some additional time that we’re gonna spend with the VIP members. All of us, all my partners and I, to help you with your specific business, any issues or problems that you’re facing, hurdles, things like that.
I highly recommend you check it out. All prices are gonna be going up as well as the VIP tickets will be shut down as of Wednesday next week. Okay. Chris-
Chris: Well, I’m not sure what you’re going to talk about, but I’m gonna be dropping a couple bombs over there. So everybody who is at the event definitely will see a massive change in the business, obviously, it’s for the positive. So, be excited.
Bradley: Yeah. In fact, Marco, do you wanna comment on that for a minute while I put something up?
Marco: Yeah. I mean, I’m gonna be talking about … Yeah. If you don’t know what POFU is, if you’re not there, then it’s kind of nebulous. So, you need kind of like a road map. Yeah.
I don’t want to drop an F-bomb this early, but how in the world do I get to POFU? These people that are feeding you a whole bunch of garbage all over the web. It’s recycled garbage. It’s stuff that they take from somebody else and make it their own. They don’t even present the information correctly and it just confuses people. So, what I want to do is I want to get some of that confusion out of the way.
Bradley: There you go. All right. I’m gonna add an image to the event page right now. This is what we’re calling the POFU ladder. Essentially, guys, this is really the goal that we’re … It’s gonna be on the event page now, if you guys refresh the page or it should pop up in a second. Essentially, it’s a five-step process: find a local niche and crush it, contact leads using our proven system, give them amazing local results fast using our methods that build your team of A players, and outsource, and scale it and take it to the next level.
It’s a five step process. That’s what we’re gonna be teaching. It’s all about learning how to turn your business into systems and processes that you can scale, get the hell out of your own way, stop being the bottleneck in your own business, and really start taking your business to the next level. That’s really what we’re gonna be doing.
Excuse me for a second, I got somebody calling me. Sorry, guys. All right. Okay.
That said, POFU Live, I don’t know if somebody dropped a link or not. It looks like you did, Marco, so thank you. The next thing is, guys, we had an amazing webinar on Monday with Press Advantage and Press Advantage 2.0. Jeremy [inaudible 00:08:04], one of the co-founders and owners of Press Advantage came on with me and we spent two and a half hours wrapping about Press Releases and how freaking incredible, which you guys should already be aware of that since we have local PR Pro, which was an entire training developed specifically for how to rank local properties or local assets using Press Releases.
When Jeremy came on with us on Monday and did this webinar, I wasn’t even aware of how amazing of an offer, and this is no bullshit, how amazing of an offer he gave us during the webinar. Again, I was completely blindsided by it. I couldn’t believe how amazing the offer was, in fact, afterwards I had a follow-up call with him on Tuesday, and I ended up purchasing the upgraded offer plus the OTO for that offer, the one-time offer for that for my own agency. We’re also getting one for Semantic Mastery, a separate account for Semantic Mastery.
Guys, I highly recommend that you take some time. Again, it’s a two and a half hour webinar. Even if you don’t want to purchase what the offer is at the end, which, if you’re using Press Releases, you’d be absolutely nuts not to purchase at the end. Regardless, you should at least watch the training because there’s a lot of really good training in there.
He’s been in the press release business for seven years. I’ve been using Press Releases for about that long, but not real heavily until about a year and a half ago. Now, Press Releases are my preferred off-page link building method and I use them all the damn time. Again, it was a very exciting webinar. Him and I had a lot to talk about and we bounced a lot of ideas off each other as far as what we’ve been doing in our businesses with Press Releases for results.
I would highly recommend you check that out. I’m gonna drop the link on the page but that was at semanticmastery.com/press-advantage. I’m gonna drop the link on the page and then we’re gonna move on.
Anything else, guys, before we get into questions?
Marco: Nope. I’m good.
Chris: Let’s do it.
Bradley: Let me make sure I got the right link before I do that. Stand by. Without our wonderful host Adam here, I’ve got to do it all. Let me just make sure that’s correct.
Bradley: All right. I’m gonna drop this on the page and then I’ll grab the screen and we’ll get into it Press Advantage. Again, guys, go check it out while it’s still open. I think it’s gonna be open until Monday night next week, so you should have some time, but definitely go through it. Even if you’re not planning on buying, I highly recommend that you go through it, at least the training portion of it. All right?
Okay. I’m gonna grab the screen. We’re gonna get into questions.
Chris: Do you get the camera, man?
Bradley: Good. Good point. Thank you. Thank you, Chris. All right. Let’s get started.
What’s The Difference Between The Rocket Video Ranker And The Video Carpet Bomb?
Well, Rocket Video Ranker is a good tool. It’s also a spam tool, in my opinion, which Video Carpet Bomb is a spam method, there’s no doubt, I’m not trying to hide that at all. We’re using basically the same video file uploaded to multiple channels targeting variations of keywords, or the same keyword with different location modifiers, whatever.
The difference between Video Carpet Bomb, I’m 100% transparent with you guys, as always am, the tool that we use for that method or that process is Video Marketing Blitz suite of tools from Abbas Ravji. The specific tool within that suite is called Video Keyword Prospector. That’s what my VA uses. There’s a bit of a learning curve for that tool. It’s very, very powerful but it is a bit of a learning curve. It’s a bitch to set up because you have to generate a bunch of API keys, all this stuff, whatever.
My point is, it takes quite a bit of time to learn how to use it, but it’s a very powerful tool. What I like about Video Keyword Prospector and the Video Marketing Blitz tool or our Video Carpet Bomb method is that it uses multiple YouTube channels. It’s less likely for any one channel to get terminated because with Rocket Video Ranker, which is Bill Cousins’ tool, which also works and it works rather quickly, it takes the same video and uploads it to the same channel 30 times. At least the last time I used it, which has been several months now. That was the recommended maximum number of instances of the same video to the channel, is 30. Okay?
I’ve also found that the Rocket Video Ranker channels sometimes, almost like they get sandboxed where they get D indexed or terminated but they don’t show up well. You have to search for the actual URL of the video for it to appear in search. If you search for the keywords of the title of the video, it doesn’t show up, or at least in the top 10 pages. I found that to happen often with those channels, they last for a short period of time.
They’re both churn and burn strategies, guys. Make no mistake about that. These are not long-term strategies. I mentioned on a previous Hump Day Hangout recently that the Video Carpet Bomb method is great as a churn and burn strategy and something that you can sell as a recurring service. In other words, every single month you rerun the campaign or you rerun the campaign with different set of keywords or different set of locations. You would charge on a recurring basis to rerun that campaign every month. Or to purchase it from us every month and just upsell it, or mark it up and sell it to your end-user.
The difference is, with Video Carpet Bomb, we upload a video file to multiple channels. So, any individual channel in our Video Carpet Bomb-, or service, excuse me, is gonna have a whole bunch of different kinds of videos uploaded to it. Because we have, say, 50 YouTube channels connected to that tool at any time, so if we upload a video and we’re targeting, let’s say, 100 keywords or keyword plus location combinations, we might only have that same video upload two times to any one channel. Does that make sense? Those other channels are also gonna have other videos from other campaigns that we’ve done. My point is, it’s a lot less likely for any one of those channels to get terminated.
With video-, Rocket Video Ranker, excuse me, it’s one video 30 times to the same channel. It works well and it works well quickly, but what I found is they typically don’t last that long and, when the channel gets ghosted or sandboxed, it affects all of those same videos. All of the videos for that particular campaign. Whereas, with our Video Marketing Blitz, if any one of the channels gets terminated or goes to the sandbox, we still have all the other channels that have the videos up on them, if that makes sense.
Again, it’s about diversifying, guys, mitigating risk, limiting your exposure. Personally, I like the Video Carpet Bomb method better. There’s nothing wrong with Bill Cousins’ tool. We’ve promoted it, it is a good tool. It absolutely works. Just know that I personally chose to use the Video Keyword Prospector tool of Video Marketing Blitz as part of the Video Carpet Bomb for the tool that we use specifically for that reason that I just mentioned.
It was a good question, though, Douglas. Okay. But you can still accomplish the same thing using that tool. If you have it, use it. Just be aware that, typically, you’re gonna have to rerun those campaigns more often, you’re gonna have to have more disposable channels available because channels get sandboxed, seem to happen rather often. All right.
Do You Recommend Buying Google Accounts From Bulkvpa.com For GMB Listings?
DA or Da B. Okay. “Hey, guys. I’m planning to create a massive GMB listing for one brand. I am going to use different Google accounts for each city. I think about buying accounts from bulkpba.com and registering all the GMBs with those accounts. Do you guys recommend doing that or do some GMB listings get deleted because of the fake accounts?”
Okay. I’ve got no problem doing that. In fact, that’s typically how I do stuff. When I’m registering my own GMBs, I will do that. I will use a phone verified, double phone verified accounts that I got from Bulk Pva, which is Metro Biz or whatever. I buy a lot of accounts from him. In fact, we were just talking about a bunch of YouTube accounts for our Video Carpet Bomb, the tool that we use for Video Carpet Bomb. That’s where we get all of our YouTube accounts, it’s the same provider. All right.
Here’s the thing about that, DA or Da. I’m not sure what to call you. What I recommend if you’re going to do that, first of all, this is assuming that you are going to be claiming and registering that Google My business verifies underneath these Gmail accounts. That means you’re gonna to be doing the actual registration of the GMBs and then verifying them, or you or your team, or whatever.
If you buy Done-For-You Google My Business for GMB verified services, which we now sell inside of MGYB, our store, then you don’t need any Gmail accounts because we actually produce that for you. You get that included with the GMB verification; a new Gmail account gets created and all that. I’m just telling you that. I’m assuming you’re gonna do it on your own. But I just want everybody to understand you don’t need to provide a Gmail account if you’re buying the verified GMB profiles from us. Okay?
That said, yes, you can use the Bulk VPA accounts. Here’s how you safeguard those accounts from termination. When you get them back from the provider, I highly recommend that you use something like Browseo or Ghost Browser and you add each individual Gmail account to its own profile or instance, its own browser instance. Browseo, you call that a profile, or a project, I think it is.
So now, each individual Gmail account now will have its own browsing history so you want to segregate or separate all of them. So that you’re not just, for example, using your Firefox browser, for example, to log into one account, set up a GMB, then log out, clear cache and cookies, and then log in again with another GMB or another Google account and do it all over again. Because that looks very suspicious and because those were purchased Gmail accounts, if you do anything suspicious with them especially initially, then they will get terminated or you’ll get locked out of them.
But if you log in for the first time, even from the same IP, you don’t even need proxies, guys, you can use the same IP but just have Browseo or Ghost Browser open, log into each Gmail account from a separate browsing instance, and don’t clear cache or cookies for that ever. Every time you log back into that account, it should be through the same browser profile in either Browseo or Ghost Browser or a comparable tool, because those browser profiles contain all the browsing history, all the websites that were visited, all that kind of stuff so it starts to build a profile, which is natural, that’s normal.
That’s what people in the real-world do, right? They don’t clear cache and cookies after ever browsing instance. All right. So, that’s number one, is make sure that you’re doing that so that you’re constantly accruing additional history and profile data for that particular account. All right. So, that’s number one.
Number two, changed the password. Because, not that Metro biz does this, but I know that when I bought accounts in the past, and maybe it’s not intentional, maybe it’s on accident, but I know that sometimes the accounts, if you don’t change the passwords, they will get resold. I’m not saying he does that. I’m just saying I bought enough accounts over the years that I know that one of the first things you need to do is change the password. Okay?
One other thing you can do is, if you have domain, like web mails accounts for just various domains that you have, is you can set up domain email accounts, web mail accounts through cPanel that you use as the recovery email for your Google Gmail accounts. If you’re buying Gmail accounts, you should have you should set up your own recovery email. When you first log in, change the password and change the recovery email. Okay?
That’s pretty much it. If you do those three things, then you should be able to use those purchased phone verified accounts absolutely fine for creating and claiming GMB profiles. Okay. Good question, though.
Jordan’s up. He says, “When you are all fired up for Hump Day Hangouts this afternoon but realize it’s only Tuesday.” Oh, that was yesterday. That’s funny. It’s funny.
Why Do You Use Google Tag Manager For 301 Redirects In Local GMB Pro?
Okay. Da B. is up again. He says, “Hey, guys. Question in local GMB Pro, you use the Google tag manager to redirect from the website to the GMB website. My question now, why not use a normal 301? And where can I see how to create that code?”
Well, in Local GMB Pro, if you’re in Local GMB Pro, you have that code already. It’s just a simple meta refresh code and it’s already in the training-, the summary section of that lesson where I teach that, because it should be right in the right-hand sidebar. It’s a one-line piece of code, right? The reason why instead of using a straight 301 is because it’s a meta refresh. Because a meta refresh the page will load and then the bot will read the directive in the HTML header, and then redirect to the destination page. It’s kind of a way, like if you want …
For example, and specifically, and I’m not revealing anything here, Marco, so don’t worry. But specifically I talked about, if you’re going to be using a self-hosted website and you want to inject local business schema or structured data in the HTML header of the site, which is very powerful, then I want an HTM-, excuse me, a meta refresh as a redirect to the business site, the GMB website instead of just a straight 301. Because it gives the Googlebot the chance to read that json-ld structured data before it redirects to the destination page, which, in this case, was the GMB website.
That’s the only reason why. If you do a straight 301, it bypasses the redirect URL altogether and just goes direct to the GMB website. But with the meta refresh, it reads the head section, the HTML head section of the page before it redirects. That way it gives Googlebot the data from the structured data. That’s the only reason why I did that. If you’re not gonna be using a self-hosted website, you don’t even need to worry about it.
By the way, for all the GMB stuff that I’ve been sniping lately, I’m not even setting up self-hosted websites anymore, guys. I’m just using the GMB website because it’s free, it doesn’t require hosting, and it doesn’t require updating like WordPress does every other day. Okay.
Marco: Yeah. One last thing, you’re asking Local GMB Pro questions, if you have the course, then we have a Facebook group for questions like this where we can go more in-depth and just tell you exactly what it is that you need to do. Or just go into the training, if you have the training.
What Are Your Thoughts On The Temporary Benefits Of Press Releases On Site Rankings?
Bradley: Yep. Very good. Gordon. What’s up, Gordon? He says, “Hey, guys. Thanks again for the help you provide on Hump Days, it’s greatly appreciated.” I’ll plus one that. Thank you, Gordon. He says, “I read an article recently from an expert who says the benefits from using Press Releases do not last very long as the media sites used for distribution do not want excessive content on their sites and they clean out previously posted press releases on a regular basis.” Yeah. We call that the purge. I covered that extensively in Local PR Pro. Yeah. We’ll actually cover that a lot in the webinar on Monday too with Jeremy of Press Advantage.
“Is this true? If so, what is the typical time period the Press Release remains alive before it is cleansed for the posted site? Thanks again, Gordon.” Gordon, it’s gonna depend. It’s gonna vary on each individual publication site. Even the individual publication sites, the time frames will vary from when they purged those from their records. Apparently, they say they don’t want to clutter up their databases, which is bullshit because the pages, they’re such small files, especially if they’re just text files, which they typically are, unless you include an image.
My point is, they do purge them. I’ll give you a perfect example. One of the distribution sites for almost all of the distribution networks that I published press releases through, Press Advantage being one of them, is NBC12.com. NBC12.com is the Richmond, Virginia NBC affiliate. Okay. Or affiliate for NBC, right? I obviously do a lot of stuff with businesses in Virginia, so whenever I published a press release about a business in Virginia, typically, the NBC 12 version of it, that page, the press release published on the NBC 12 website ranks very well in Virginia. It makes sense.
Richmond is the capital of Virginia and this is the NBC affiliate station for Richmond. Obviously, from promoting Richmond, Virginia-, or excuse me, a Virginia business, the NBC 12 version or the press release published on NBC 12.com ranks very well. However, they purge. NBC 12 purges. Sometimes it at lasts three or four or five months. Other times it doesn’t even last three or four or five weeks. I know that to be 100% true because I was, literally, checking on one of the press releases. I’m doing, recording training videos for a product that we’re launching on October 1st. We’ll talk more about that next week, guys.
Anyways, I was doing some research on some of the press release stuff that I’ve been doing on. Literally, one of the press releases for my own agency, I published about my own agency, is less than three weeks old and on the NBC 12 site it’s throwing the 404 error now. So it varies. I have other press releases published on NBC 12 site that are now three or four months old and they’re still valid, they’re still there.
So, what’s the solution? Continually publish press releases. This is a simple answer to that, guys. Just make it a regular thing right. Publish press releases regularly and consistently. We talked on the webinar, Jeremy says, “The sweet spot is publishing three press releases per month per business.” That’s the real sweet spot where he gets the most results. I threw my Local PR Pro method that I developed and I tested and really just started.
The whole Local PR Pro thing was born out of a test to disprove that press releases worked for local rankings. I set out to disprove that that they worked and I was proven wrong. They do work and they work freaking really well. Anyways, like I said, just continually publish.
With my method, I have found at least a minimum of two press releases. Typically, what I do with press releases is I published one every two weeks. So, two per month per business until I gained traction. Jeremy was talking about how his magic number is three per month per business. So, just play around with it, but the key is to continually publish anything that’s newsworthy.
Pretty much anything can be made newsworthy, guys. You got a new blog post? Write a PR about it, publish a PR about it. Got a new review? Publish a PR about it. Got a new special or new coupon, new discount, new product, new service? Publish a PR about it. New employee, a new award recognition, new sponsorship activity for local little league or something? Publish a press release about it.
My point is, there’s really no shortage of ways to tie press releases or news releases back to the business, and so the idea is to keep doing it. Okay. Again, those timeframes vary from when they purge. The goal is, and if you’ve ever been through Local PR Pro, there was specifically some update training about that, because we talked about press release stacking and how to essentially daisy chain our silo press releases together, and the key is to not link to press release sites in the silo or the chain, the stack, you don’t want to link to press releases that are going to be purged. If you do, you should set up redirect URLs and all kinds of stuff.
Again, all of that is covered in Local PR Pro. Gordon. if that’s a strategy you want to pursue, I highly recommend you check out that course. All right.
How Do You Change The Primary Phone Number In The GMB Listing Without Triggering A Google Re-verification?
Scott’s up. He says, “I’ve been moving a plumbing GMB up in the Maps listing and is now sitting at number four for some serious keywords. This account was set up using MGYB GMB account services. Very nice. Thanks much.” Okay. He’s talking about this was a plumbing listing that he set up and used our stores GMB verification services to purchase the GMB profile as opposed to doing it himself. Thank you, Scott. He says, “I now have a prospective client.” See, guys? It works. Scott’s doing exactly what we’re teaching: go out, secure a GMB profile in an area that you want to work in that you want to generate leads for business, and then target the business owner.
You back the service provider into the asset. You develop the asset first, get it ranked, get it producing leads, and then you back the service provider into it. It’s a much better way I found than trying to sell your marketing services to people. All right. Scott’s doing it. He’s in our Mastermind and he’s been getting training on that from inside the Mastermind and he’s following. taking action. That’s awesome, Scott. I’m definitely gonna plus one that.
He says, “I now have prospective client. My question is, how can I change the primary phone number for the GMB to a call tracking or other number without triggering at Google reverification? Thanks much.” Well, first of all, why would you need to change the primary phone number, Scott, to a call tracking number or other number without triggering the Google reverification? Why would you need to do that? If you purchased the GMB from us, you should have already, when you purchased it, purchased it with, you should have provided a tracking number when you purchased it. Does that make sense?
In other words, whenever I go to set up a GMB, guys, I go set up the virtual phone number first so that when I order the GMB from our store I have provided the phone number that’s going to be attached to that listing going forward. You don’t want to put a fake number in there because then, once you get the verified profile, it could possibly trigger reverification when you update that data.
That said, Scott, I wouldn’t worry about it too much. I would go ahead and just update it because I have GMB listings that I’ve gone in and, literally, changed the business name or the business address, not the physical location, but the web address or the phone number and not have it retrigger or trigger reverification. If I’ve change the physical address, like the street address, if I change the physical location address, that triggers reverification. But I’ve been able to change the phone. I’m not saying it won’t trigger verification, it may; and if it does, you may be shit out of luck, which is why you should just order it with all the data right off the bat so that you don’t have to worry about it.
What I’m saying is I have changed business names, also web website URLs, also phone numbers and had all three of those not trigger reverification. It’s possible that it might, but it’s also possible that it won’t. Okay?
Marco, do you want to comment on that at all?
Marco: Yeah. Once again, this belongs in the local … I know that Scott is in the Local GMB Pro Facebook group, so this question belongs there. We could guide him because this is actually really simple and there’s no reason for him to even worry about reverification if he does it right.
Marco: Just come asking in the group and we’ll get to you, Scott.
Bradley: One other thing I want to mention, guys, is it’s a very powerful way to really kind of secure these assets to make them a lot less likely to get terminated. That’s to just set up a G suite account for that asset. In other words, tie a Google domain … In that case, you would need a domain, but that’s something simple that you could do, guys. You could even use like sub-domains and stuff if needed. My point is, if you set up a G suite account, then now you’re paying Google, it’s a way to validate that entity even further and it makes it more spam proof, so to speak, more slot proof.
Will IFTTT Triggers A Live Event And Syndicate It To A Network Ring?
Anyways, Frankie says, “If I create an IFTTT Network ring around my YouTube channel so it triggers whenever I upload a video, does this also apply to live events?” Yes, it does, Frankie. “If I create a live event first before I stream to poke longtail keywords before I commit, will this trigger the IFTTT and create all those brand of backlinks to my live event?” Let me think about that. I believe, yeah, you should be able … It’s been a long time since I’ve tried syndicating a scheduled live event, but I’m pretty sure that still works. It does work.
Hernan: Yeah. I’m pretty sure it does.
Bradley: Yeah. Thanks, Hernan. When did you poke in?
Hernan: Sorry about that. But, yeah, I’ve been at being here for the last, I don’t know, 10 minutes maybe. Anyways, yeah, I think it does, actually. We’ve done that in conjunction with something like video powerhouse to kind of pre-prime a live event. You could create it, you could get it out there, and then when it comes live it actually holds so much more juice. It used to work really, really well. At some point Google equalized that a little bit, but it still works well at this point.
Bradley: I keep removing my plus one. Do you see that?
Bradley: What the fuck? Frankie, I’m trying to plus one that, but Google won’t let me.
Bradley: Anyways, Google doesn’t like what I was just talking about. All right. Yeah, that’s right. I do remember it absolutely will syndicate scheduled live events as long as they’re public, if you set them to public. If you set them to unlisted or private, it won’t. But if you set them to public, then, yes, it will syndicate them and then when you stream … and Hernan is right, what he had found, and I haven’t tested this now in at least probably two years, but what I had found was we would prime live events, like he said, where we would push them out across great big vast networks.
I had some syndication networks tied like multiple rings where I think we were publishing whenever we would upload a video or schedule a live event, it would literally syndicate out to like 800 and some-odd properties. That was a lot. Then, when we’d go stream the video, which could be a week later or whatever, because all those embed codes were out there, like when we went to stream it, it would just instantly rank on page one when we streamed it. Does that make sense?
Hernan: Yep. I used to do it for longtail keywords for local areas and it worked well. You had that big boost initially and then it would work down a little bit, maybe you would lose a couple spots. They would be rock solid on YouTube, top YouTube and top video, top as well, but yeah, that is something … Still Hump Day Hangouts are still being syndicated. There are tied to syndication networks on the Semantic Mastery channel, there’s some subsidiaries channel that we also pushed them. So, yeah, they carry a lot of juice and still maybe it’s not as … It wasn’t even funny. It’s a point where we discovered that it wasn’t even funny. You could run anything. But anyways, fun times.
Bradley: Yeah, it wasn’t … Marco just pointed this out the other day. Marco, remember that?
Bradley: This guy in Virginia.
Bradley: Harry Jameson, you beat me out on that. Oh, it’s only because I’m in Culpeper and it knows my IP that it’s doing that. When we were testing the whole live stream stuff, Google Hangout stuff, look at that, December 9th, 2013. It was funny because this guy, Harry Jameson, I know he watches our show and everything, Hump Day Hangouts, and he comments occasionally. Harry, if you’re watching this, dude, what’s up, buddy?
It was funny because we were testing one of the live event blaster tools or whatever, I don’t remember the name of it, it was one of many guys that does this. But yeah, I was just doing a test and I just decided to test this keyword. I saw that there was a guy that had already been targeting the coolest guy in Virginia, it was this dude Harry Jameson. So, I just did a quick test and that’s this 50-second video, middle December’s cold as balls, I’ll never forget. I did it and I said in the video, I was just like, “I’m just testing this SEO method. I guess now I’m the coolest guy in Virginia. Sorry, Harry, you’re not the coolest guy anymore,” or whatever, something like that. You can watch the video. But it was funny because it was like … and there, look, via hangouts, it’s one of the websites it’s syndicated to.
Anyways, it was a matter of hours and I got pinged on YouTube from Harry and he was like, “Dude,” whatever. It was funny, we ended up having a conversation and he’s kind of been following us ever since. He comes and participates and asking questions occasionally. So, it’s really cool. It was really fun and I thought that was funny. He’s a really good sport about it, so anyways.
Marco: By the way, video number four, that’s Dr. Gary.
Bradley: That’s Gary Kirwan, yeah.
Hernan: There you go.
Marco: Before you go on to the next question, I think Hernan has an announcement, don’t you? You were a little bit late and I think you dropped a link.
Hernan: Oh, yeah. I think there are some keyword research that you guys can get. We are making a really, really small release of that. There’s only five available, according to Adam. So, the link is there. Sorry about that, you guys are right, I was late. But the link is on the event page. You can get a keyword research run for you because we’re testing some stuff and there’s only five available. So, all you need to do, once you order that, you need to contact email@example.com with your keyword and the marketplace that you want us researched.
Marco: Yeah. We don’t want people to give us the keywords. What we want to know is what niche you’re after and we’ll give you everything under the sun that you could possibly get under that niche. If you go through this purchase link, before we actually set it live and it’s permanent in MGYB, it’s actually half price right, now just about. There’s only five, get it, and we’ll do all the research for you for whatever niche you want to go after.
Bradley: Guys, it’s insane. I mean you’re talking about hours and hours worth of keyword research that you’re gonna get back in one Excel file or Google sheet. It’s amazing.
Should You Use An Article Or A Review Schema Markup For The Pages Of A Site That Are Mostly Reviews Of Brands?
Anyways, okay, Greg’s up. He says, “Hey, guys. My site is siloed solid with the top category pages, mostly being reviews of brands. A few pages rank in position one or two for brand review, but around position five or six for the brand name. I am adding markup to those pages and wondering if it is better to mark them up as articles reviews. If marking it up as an article, does it lose some of its review authority and vice versa?”
That’s a question I really don’t have an answer for, Greg, because I’m not sure. I would almost wonder couldn’t you mark the article up and the review, like both? I don’t know if you can do that or not. Maybe Marco has a better answer. What I’m saying is, if the article is about reviewing a company, then couldn’t it have both an article markup and a review markup, because if it’s doing both of those things, right?
Marco: Yeah. I don’t really have an answer on this either. But intuition tells me, I mean, this is from all the that we’ve done that, you could do both. I think you could do a whole lot of stuff with schema. I’m sorry that Rob isn’t here because Rob really gets deep into schema and he’s done just multiple things with schema on the same page. I don’t see you running into any problems if you add article schema along with your reviews. They’re two different things. You could have two different things on the same page. You could have video and so you can mark that up. You can have just other things, offer, for example, you mark that up. For example, question and answer, you can mark that up. So, one doesn’t exclude the other, in my opinion.
Bradley: Right. That’s the point, I think, Greg, that we’ve talked about schema spam and you can get structured data spam. I’ve gotten them before in search console warnings or penalties for structured data spam. It happens if you are, for example, adding review data-, or excuse me, review schema to a page just to get the stars to show up in search results when there’s not really any review there. So, that can get you into trouble.
Or if you excessively mark up a page or multiple pages, or whatever, you can get a structured data spam penalty for that too. If you’re doing, in my opinion … Again, I don’t have the definitive answer for you, Greg. I’m just saying I found that, if it’s logical, then it’s very unlikely that you’re going to get a spam penalty for that. Again, I don’t do enough with reviews structured data. I don’t do a whole lot of markup other than local business markup, guys. I probably should learn that, but I just don’t. I just really stick to just the local business and organization markup.
I’m saying, if you can do article markup and review markup because the article is about a review of a company, then I would do both. That’s not spammy, in my opinion, although, again, I’m not a 100% sure. Sorry I didn’t have a better answer for you.
Do You Have Recommended Affiliate Networks For Water Damage Market?
Oh, we’re almost done. Sweet. We’re almost out of time, guys. If you’ve got any questions post them because otherwise we can wrap up a few minutes early. Coupon Code Promo codes, he says, “I have a lead gen property in the water damage market starting to gain traction in one location, verified GMB was purchased through MGYB. Great work, guys.” See, guys, this shit works. Thanks. I appreciate that.
“Since my background is solely affiliate and I hate client work period, do you have any recommendation for affiliate networks that offer decent rates that you have experience with? We are scaling into this niche at several locations shortly, so need a long-term solution that’s pretty much hands-off so we can focus on building a team to scale the operation. Thanks.” That’s very smart of you, by the way.
Okay. I’m gonna tell you that you can use pay-per-call exchange networks, for example, Ring Partner. I know they have water damage, water damage restoration and fire damage, you know water and fire restoration services inside of Ring Partner, Ringpartner.com is one of them. Just go do a search for pay-per-call exchange networks or pay-per-call networks on Google and you can find some of those. If you hate client work, that’s one way to do it.
Just know that you’re gonna significantly reduce your income from those assets because the conversion rates suck really bad for those pay-per-call networks. I know because I’ve done a whole lot of work in those area, with those before guys doing like mass page generator sites. I’ve also done call-only ads from Google Ads to those, and all kinds of stuff. I’ve always had just really shitty results with monetizing those leads because the threshold is so high for it to be a qualified lead.
My point is, with water damage or fire damage restoration, if you use a pay-per-call exchange network, so in other words, you redirect the phone calls from there to the phone number that they provide you and now that goes to an automated phone tree. So, somebody calls and the phone tree picks up and it puts them through a series of press 1, press 2 type shit. People get irritated with that stuff nowadays, guys, if you hadn’t recognized it. I mean, doesn’t it irritate you when you call something and you got to push 16 freaking buttons to finally get to talk to somebody? I mean, it irritates the out of me and it does most other people now too. So, a lot of people end up hanging up and calling the next person in Google, to the next company that has a live body answering the phone as opposed to some stupid phone tree. Right?
I’m not saying all the Ring Partner offers are like that, some of them might have live operators. I’m just saying for every 10 calls that I would generate, I’d be lucky to get two conversions and that’s actually a really high conversion rate. For every 50 calls I would generate, I’d be lucky to get you know two to five conversions. I’m not kidding. I’ve tried it multiple times. Maybe I was doing something wrong, but my point is, it’s not a very good way to monetize those leads. But if it’s something that you’re trying to do while you’re working on, like to fill in the gap while you’re working on a prospecting and sales process, then I would absolutely do that. Okay.
Just go look for pay-per-call exchange networks or pay-per-call networks. Do that right on Google and just start going through them and apply to them. Some of them will show you. As a publisher, that’s what you would be a publisher. There’s publishers and advertisers. You would be the publisher, advertisers would be the businesses that are buying the leads. Right?
Some of the networks will show you which type of advertisers or advertiser categories they have so that you know what you got to work with. I know Ring Partner absolutely has, or at least they used to, I haven’t been inside Ring Partner in at least six months, but they used to have water and fire restoration advertisers in there. Okay.
What’s The Maximum Number Of SameAs Listings To A Homepage Organization Markup?
Gregg says he will try doing both. He’s talking about the schema for article and review markup. He says, “How many same as listings would be the maximum to add to the home page organization markup?” I think you can do pretty much unlimited. Am I right, Marco?
Marco: Yeah. I mean, you could add same as. I haven’t run into a limit. I just keep it to, like 15 to 20, that we use, that we know to be the most powerful. Those are the ones that I use. But you can mix them up. You can mix it up. I mean, this is a test in the making where you can just try 10, try 15, try 20 and see which one is going to get you the best results. It could vary by niche. I mean, we don’t know because of the nature of Google. But I mean, you could just go ahead and this is something that can be tested. Just like you said, you will try doing both. I mean, that’s the best thing to do. I’m pretty sure that it’s going to work because one does not conflict with the other.
Bradley: Yeah. Let me just point out, since we got a couple extra minutes here, how to find what I consider to be the best to use for same as stuff. Obviously, guys, your same as properties, you should be listing all of your top-level social media properties, like the big ones, Facebook and Twitter and YouTube, and LinkedIn, if you have it guys. That’s a no-brainer. Whatever your top, if it’s for a local business, obviously, any top-level citations.
Well, how do you determine what your top-level citations are? The easiest way to do it is to do a Google search for the company name, plus one of the other NAP data points, so name, address, phone number. So if you search for company name plus phone, or company name plus address, or address plus phone, whatever, I typically search company name and phone. Now that’s gonna show you all of the, basically, citations where your company name and phone number is listed. So, whatever shows up on page one and two of Google for a company name plus phone number search that’s typically what I would collect out. Whatever shows up as far as citations and then any other published properties that have name, address, phone number published on them. I just put those into a spreadsheet or a notepad file and then use those as my same as.
There’s a couple other really … I was gonna demonstrate, but I really don’t need to because I’m pretty sure you guys are all smart enough to figure that out. Just seriously, just go grab your company name or the company name that you’re promoting and then use the phone number, for example, and just do a search for that. Then, just go through the top two pages, collect all the links out of there.
I mean, there’s just a number of things that you could do to put in there, guys. Think about what are the most powerful properties within your most powerful branded properties and you want to put those in there too. Okay.
How Much Do You Charge For Four GMB Posts A Week For A Dentist Or Chiropractor Business?
Paul says … I saw Rob commented. By the way, thanks, Rob. I didn’t know you were here or we would have brought you on today. Paul says, “What are you guys charging to post for GMB posts a week for a dentist or chiropractor?” Well, I don’t deal with those type of clients. It’s gonna very. I can tell you what my standard pricing is, guys. My minimum charge is $300 a month for GMB posting and right now that’s roughly 20 posts per month. It varies a little bit, but usually, when I’m pitching that, it’s five posts per week times 4 weeks, so it’s 20 posts per month for $300. That’s what I do.
Again, everybody can charge whatever they’re comfortable with, whatever you can get from your type of clients. I’m just telling you my … What I charge is $300. If I’m doing GMB plus citations, I charge $500 a month, and that’s for the same 420 post per month but then that’s also including citation building. But I do just GMB posts alone for $300 now. If it’s a business that wants to be more aggressive I will offer upgraded you know upsell packages where we might do seven posts per week, which would be one every day, or we might do 10 posts per week, which would be two posts per day, five days per week. You know what I mean? It just depends on what the customer wants or what the client wants and how aggressive they want to be.
It also depends on the competition level for that particular business. Obviously, before I promote or pitch a prospect on any of the services, I typically do some sort of audit or analysis of their property. Competition now is to determine what it’s gonna take. Obviously, if it’s a very competitive area, I’m going to suggest much higher volume of posting. So it might be that we you know three posts per day seven days a week, which would be twenty one post per month-, per week, excuse me, or what 84 posts per month, essentially, and so that would be a much higher price. I would be charging somewhere around you know 600, 700 hours a month for that.
Marco: It also depends on whether your client, which most of them don’t, but whether your client provides the images.
Marco: Because if you have to go and grab the images and and do all of the work for the images, man, that’s a pain in the ass. So you need to charge extra. If they just refuse to … Even if they agree, make sure it’s clear that, “If you do not provide me image, then I’m going to have to charge you for providing the images.
Bradley: Yeah. For $300 a month for the 20 that we do, we actually provide the images. I encourage the business owners, for example, I’ve got several clients now that we’re doing GMB stuff for, and so what I do is I set up a Google photos album, a shared photo album, and then I share it with them and then they can share it with all. For example, you guys know I deal with mainly contractors so a lot of the contracting companies have you know multiple technicians or whatever. Then, they share that Google photos folder with their technicians or whatever, whoever is also going to be contributing photos, and so now we’ve got one community Google photos album that all the photos go into.
My VA that does all the GMB postings she has access to those folders as well. So each time she goes to schedule posts for the week for that client she just opens the Google photos folder. She just selects images right from there. For the first couple months that I was doing this, I couldn’t get any of my clients to provide me photos. But now I’ve got almost all of them providing me photos. It just took two months of me griping and bitching at them and nagging at them to get them to finally come on board and start providing me photos. But I’d say 80% of them now are actually contributing photos to the Google photos folder often. Okay.
Good questions today, guys. We’re gonna wrap it up. Thanks everybody for being here. We’ve got a Mastermind webinar tomorrow, for those of you that are in the mastermind, we’re gonna be talking about the product launch that’s coming up on October 1st for local lease pro. That’s the name of it. or I’m gonna be talking about the GMB sniping method a little bit more tomorrow. So, you guys can make it be there, otherwise we’ll see everybody next week. Thanks for being here. Thanks, guys.
Marco: I have a final question. If you guys are not in the Mastermind yet, why the not?
Hernan: It’s actually a good question, Marco.
Bradley: Yeah. That is a good question. We had a support request come in from somebody that I guess joined recently. I’m not gonna call them out by name, if you’re watching the webinar now guys, whoever you are, you know who you are. There’s nothing you said that was wrong or bad. I’m not calling you out. What I’m saying is it was brought to our attention through support that they had made a comment about being in the Mastermind and then thinking that they were being up sold stuff. Guys, in the Mastermind, we don’t try to upsell you anything.
For example, when you’re in the Mastermind you get all of our products that weren’t co-collaborated on from others outside of Semantic Mastery. So for example local GMB Prom we had co-collaborators. Rob Beale was part of that. He helped us develop that product. So that’s not something that you’re gonna get for free when you join the Mastermind, because it’s a higher price ticket than the 300 dollars and because Rob has to get paid for each sale. He has to get a portion of that. RYS Academy and RYS Academy Reloaded, same thing. But everything else that we have you can get inside of the Mastermind.
For example, if you join the Mastermind today, then this month you’re going to get access to the Mastermind and you’ll get one of the additional products that we have, and in the next month, you get another product unlocked. For example, we have stuff like outsource kingpin or content kingpin, we have Local Lease Pro, which is coming out October 1st, we’ve got local PR Pro, which is I think an 800 dollar course or whatever. But you can get that as a Mastermind member for $0 other than your Mastermind membership fee, but you just have to wait. Each month you get a new product unlocked.
So, I think that the support requests that came in he was saying like I feel like I’m being up sold, blah blah blah. No, guys, we rarely do affiliate promotion webinars. We do only when the product is superb, we’ve vetted it, it’s something we use in our own businesses. For example, we did the product promotion with Eric Christopher for the G hypnosis protocol, a couple of weeks ago because it’s something that I’ve been intimately involved with and it’s something that I use and it freaking works.
We did the Press Advantage webinar this Monday because it works. I’ve been using press advantage for four years since they launched. So it’s absolutely something we use. So if you’re in the Mastermind and you attend any of our promotional webinars, it’s only because we have your best interest in heart. Obviously, yes, we’re gonna make some money if we promote it, but we don’t promote just anything, guys, and you should know that by now right. We only promote stuff that we actually use or that can benefit your business.
Lastly, like I said, as far as our own products, if it’s under $300, you get it for free. You don’t get it all at once. we have to drip them out or else it’s not fair. Right? Somebody comes and joins the Mastermind and they get all the back products all in the first month where other members that have been with us for two years have been paying for two years to get those products. Does that make sense? When you come join us you’ll get access to the Mastermind, all the archives, all that stuff, and then you’ll get one of the main products, and then each month thereafter, you get another product unlocked.
So, that’s how it works. Maybe we haven’t been real clear about that for new members and such, but I think we’re gonna nail that down a bit in our October corporate meetings so that we can be much more clear about that in the future.
Hernan, do you want to comment on that at all before we wrap it up?
Hernan: You’re completely right, Bradley. I mean, we are known for vetting harder than anyone else, the products, and we really have your best interests in mind. I mean, it’s up to you if you whether want to invest in your business and or not, but um I would suggest that you join. If you want to see, I would say if you want to see some of the power of the Mastermind in action and live, you should definitely come to POFU Live as well. So yeah.
Bradley: All right, guys. Thanks everybody for being here. We’ll see you all either tomorrow or next week. Thanks guys.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 202 this post was syndicated
via Tumblr Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 202
In episode 198 of our weekly Hump Day Hangouts, one participant asked how the team communicates with their rank and rent video clients.
The exact question was:
How Do You Communicate With Your Rank And Rent Video Clients? this post was syndicated
via Tumblr How Do You Communicate With Your Rank And Rent Video Clients?
In the 198th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how the team signs clients for rank and rent video services.
The exact question was:
How Do You Sign Clients For Rank And Rent Video Services? this post was syndicated
via Tumblr How Do You Sign Clients For Rank And Rent Video Services?
In episode 198 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked how to charge clients for rank and rent video services.
The exact question was:
How Do You Charge Clients For Rank And Rent Video Services? this post was syndicated
via Tumblr How Do You Charge Clients For Rank And Rent Video Services?
In episode 198 of our weekly Hump Day Hangouts, one participant asked if the Semantic Mastery team has a contract template for rank and rent video services.
The exact question was:
Do You Have A Contract Template For Rank And Rent Video Services? this post was syndicated
via Tumblr Do You Have A Contract Template For Rank And Rent Video Services?
In Semantic Mastery’s weekly Hump Day Hangouts episode 198, one viewer asked the team if they would recommend trying to recapture the power of the backlinks pointing to an aged domain by redirecting to a new page.
The exact question was:
Do You Recommend Trying To Recapture The Power Of Backlinks Pointing To An Aged Domain? this post was syndicated
via Tumblr Do You Recommend Trying To Recapture The Power Of Backlinks Pointing To An Aged Domain?
Click on the video above to watch Episode 201 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Bradley: We’re live.
Adam: All right welcome everybody to Hump Day Hang Out’s gone mobile here for episode 201. I’m broadcasting from my car somewhere in the hills of Pennsylvania, but we got almost the rest of the team, it looks like Hernan maybe was busy today but let’s do our thing and go through and say hello to everybody. So Chris how are doing?
Chris: Doing good, excited to be here.
Adam: Awesome, Bradley how you doing man? This is weird, usually you’re the last person on my screen but today you’re in the middle so how you doing?
Bradley: Must be because of the mobile device, I’m doing well. Busy, been working hard on content for Pofu Live as well as a product that we’re launching on October 1st so kind of like neck deep in content production again which is really cool because I like that kind of stuff so I’m excited about the few weeks.
Adam: Nice, nice. Marco last but not least, how you doing man?
Marco: Hey what’s up man? Just had a really bad rainstorm. Not as bad as some of you guys are going to get on the east coast, right? Down south. My prayers go out to all you guys. Hope you’re all safe. Get the hell out if you’re in one of those zones. Don’t say, “Oh, this is going to pass me by.” Get the fuck out. [crosstalk 00:01:16].
Bradley: My sister Hilton Head, South Carolina which is an island.
Bradley: And she’s … even though the governor of South Carolina said evacuate the coastline, so to evacuate. She said, “No. I’m staying.” She’s got two kids, I keep telling her she’s stupid. She says she’s going to ride it out.
Marco: Ed [Gelba’s 00:01:37] in South Carolina talking about [crosstalk 00:01:39].
Bradley: Yeah. He’s in Bluffton, that’s right. That’s adjacent to Hilton Head.
Marco: Yeah. Well, anyway guys. We’ll be thinking about you. Sending prayers your way. Lots of good energy. Hopefully this’ll just pass by, it won’t be as it’s looking. But anyway, having said that, busy as you know, mgyb.co. We’re getting that together. Putting the shop together, done for you services of course. And just a lot of stuff. We keep adding products and services in there just to make everyone’s life easier. And then of course, I’m on my next gen stuff that I’ve been working on. It’s been two years. Two arduous years of just trying to work it out. Anytime you try to automate it and Chris will back me up on this. API changes and then everything goes all to shit. And then you have to go in …
Marco: … right. You got tweak it. You got to fix it. Comply with whatever the APIs requesting or how you’re supposed to do the call or whatever. And then it’ll happen again until you get into that sweet spot or you get trusted enough where sometimes you can bypass some of the smaller shit that happens. At any rate with there, we hit the sweet spot. We’re really getting some really good results with what we’re doing and it’s something that we’ll be talking about. I was hoping for Pofu live, not going to happen. But I think we’re going to have a very merry Christmas.
Bradley: All right. We hit the sweet spot of the G spot. The Google spot, is that it?
Chris: [inaudible 00:03:24].
Marco: Actually, we did one better because we did away with the me to hit the G spot. No [inaudible 00:03:35].
Bradley: There’ll be men lined up for that.
Adam: Pulling this conversation back [crosstalk 00:03:44]. Back down. I wanted to circle back to Pofu live and let everyone know. We’ll put the links up there if one of you guys can do that for me since I’ll probably … you try to do this on my phone and then end up hanging up or something, but Pofu Live tickets are going. We are limiting it to 25. We do have some opening left. Now is a great time to grab your tickets. If you have any questions just fire off an email to support it’s semanticmastery.com, but we’re really looking forward to that.
We’re starting to lay down the schedules. Those of you who have already bought your tickets, we’re going to be having some information going out to you in the next week or two with some of the details. And then moving along as well on that, those who are new today and watching us. First of all, thanks for listening to some weirdo in his car that you haven’t watched yet. Thank you for watching us, Semantic Mastery and checking out Hump Day Hangouts. We do appreciate it. Come here, ask us questions. Digital marketing, SEO, whatever it is. If we can’t answer it, we’ll always point you in the best direction that we can. And if you are new, go check out the battle plan. That’s the best place to get started, and if you’ve been listening to us for a while and you’re thinking about it, come join our MasterMind. There’s a multitude of reasons. I’m not going to go into them right here.
Bradley, I think you were going to talk a little bit about some stuff maybe that was going on in the MasterMind, but we’ve got a lot of people doing a lot of really exciting stuff and we’re looking forward to some of them coming to Pofu live and helping them take their stuff up a notch whether they’re going from starting an agency or starting their own business or growing what’s existing. This stuff is getting pretty exciting and we’ve had a lot of members had a lot of real growth this year, especially in 2018.
Bradley: Yeah. Yup. Okay. So, do we have anything else to announce or can we get into it?
Adam: Good on my end. You guys good?
Bradley: I was going to just elaborate slightly on the Pofu live stuff and the MasterMind as well. So, yeah guys Pofu live is going to be a great event. It’s going to be our first one, but we’ve got a lot that we’re going to be sharing. We’ve got a very specific format on what we’re going to be doing, which is a simple process for how to grow your business like how to first prospect and get clients. Number two, how to fulfill. Number three, how to scale so that you can literally become a business owner instead of self-employed, right?
Self-employed is what most of us are including myself even to this point. And self-employed is certainly better than being an employee of … working for somebody else, but when we do most of the work ourselves, we’re just basically working a job. It’s a job where we’re our own boss and that is, again, so much better than working for somebody else I get that, but we still have to trade hours for dollars. In other words, we still have to do the actual work most of the time in order to get paid. And we’re trying to develop our businesses into a point where we can remove ourselves to where we have automations in place and keep personnel in place to be able to still run the business to generate revenue without us having to be there on a day-to-day basis, right?
And that’s essentially what Pofu live is about is how to get to that position with your businesses and that’s why we’re trying to keep it to 25 people or less because we want to actually give a lot of individualized attention to our attendees. In part, when you sign up to attend Pofu live, you’re going to go through a survey which is going to get you thinking about your business ahead of time. It’s got to be completed when you come to the event. And it gets you thinking about your business and developing a business plan if you don’t already have one. And I bet most of you probably don’t have an articulated business plan, right? Most of you probably have not done that.
Meaning, I know we’re marketers, we always get opportunities presented to us via email and social media groups, all kind of stuff where, “Hey, this is the next big thing. You can make a million dollars doing this, and you can crush it doing this and doing that.” So, we always go chasing these freaking shining objects or these new methods because we’re opportunity seekers. And we never actually fully commit to one particular method that makes us money. And that’s where I think a lot of us have, including myself, have allowed my business to fail or not succeed as quickly as I would like it to because I’ve chased other opportunities instead of really zeroing in, focusing in on one particular method until I get it to work and produce revenue consistently and to the point where I can remove myself from that day to day operations and have it produced, right?
So, I mean, even if you have something that’s working for you and you’re making money, if it’s you doing it all the time, the next logical step is for you to automate it or outsource it or a combination of both so that you can still generate revenue from that, but not have to do it yourself. Then if you want to learn something else, you certainly can and you’ll have the ability to do that because your other method is making you money because you got a process in place, right? And so that’s essentially what Pofu live is all about.
And speaking of that specifically, I’m developing a process right now. I’m been working on it for two day straight now again, two full days for a very specific method for building your own lead generation assets as well as your own agency. It’s kind of a unique way of approaching it. I’m developing that out right now and there’s going to be two versions of the training. The full training with all the process docs, everything that I’m training my own virtual assistants to do right now so that I can do exactly what I just said, which was remove myself from this process and still have it generate revenue. That’s going to be revealed at Pofu live, but there’s going to be kind of a watered down version of it, or kind of like a condensed version, or a more simplified version that’s going to require a lot more manual work. It’s for a solopreneur. Essentially that’s going to be the same method, but for somebody that wants to do the work themselves, which I don’t recommend, but if you’re just getting started it’s a good way to get started.
That’s going to be coming available in a product we’re launching called Local Lease Pro, which will be included in a bundle that we’re … it’s going to be included in a Side Hustle Toolbox is what it’s called. That’s launching on October 1st. Don’t have a lot of details for you guys just yet. We will in about another week or so, we’re going to start mailing out that. We’ll have more information about it, but for those of you that want a glimpse into the method that I’m talking about without coming to Pofu Live, that’s where you’re going to be able to get it.
I can’t speak about everyone else’s product that’s going to be part of the toolbox because I have reviewed them all, but I can tell you ours alone is worth the price of admission. And so anyways, I’d encourage you guys to come check out Pofu Live and also mark your calendars for that. You guys want to add to that at all before I move on. And by the way Hernan snuck in. What’s up buddy?
Hernan: Sorry about that. I truly sorry, but I’m truly excited and I hope to see you guys in Pofu Live. We have some really good stuff coming up. I’m really excited. I’m really looking forward to listening to each of you guys because you have some really good stuff to share. I’m actually … I have the privilege of getting to know firsthand what you guys are going to be talking about. It’s going to be pretty amazing.
Bradley: That’s awesome. All right. I think we’re good. We can wrap it up.
Adam: Yeah. Let’s do it. Let’s get into it.
Clarification On Poking Rank And Rent Video Campaigns
Bradley: All right. Yup. Okay. Tom’s up, what’s up Tom? He says, “Hey guys. Bradley on episode 200 last week.” I know, now hard to believe we’re at 201 already. He said, “You answered a question on the rant and rent video model and you mentioned running the same poking campaign every month. I want to make sure I understand you correctly. When you run the same campaign every month, do you use the same videos or create new ones every month?” No. Use the same one’s Tom. Here’s the thing. It’s a turn and burn strategy, okay?
So, a lot of the rank and rent models are about ranking a video or a couple of videos, a handful of videos and in maintaining those rankings. And that’s certainly possible. I’ve been doing it for years. I’ve got some videos that are still producing revenue for me because they’re rented out or leased out or I’m doing SEO services for a clients video. So, I’m not renting it, but I’m actually … they’re paying me to maintain the rankings for those videos. And I’ve been doing those for years. I’ve still got some of them … some of them that have been earning revenue for years.
However, there’s always an issue with that, right? The problem with that can be that the video can be … it can slip in the rankings, Google could decide that that particular keyword, it doesn’t like having videos on page one anymore. We all know that that happens from time to time, and it’ll push it to page two and it’ll make it virtually impossible to get it to stick on page one. There’s a number of things that could happen, right? And if all of your revenue is tied into one video, right? Or a couple of videos, a handful of videos, and you lose that one video or it drops in rankings and then the client is calling you and asking you what’s up? Or if it’s a lead gen video, it stops producing leads, whatever the case. In your case, you’re saying rank and rent. So, you would be leasing the videos out. Well, somebody’s not going to want to rent or pay a monthly lease fee for a video that’s not ranking and producing leads, right?
I’ve got one right here running in the background. One of Peter Drew’s tools and it’s because I use his tools because they’re simple, right? So, for video poking, I would use something like Live Rank Sniper. If I was going to be doing a bunch of spam videos targeting a bunch of keywords and having actual videos there instead of just place holders, to Live Rank Snipers like place holders, it creates scheduled live events, but there’s not an actual video there. It will rank, it will rank a video thumbnail, but it won’t have an actual video there. So, when someone clicks on it, it just is the live events, or events starting soon screen. If that makes sense.
So those are good for identifying keyword opportunities, but something like Hangout Millionaire is much better for actually uploading videos, right? So, actually upload videos to YouTube. So, that’s a good tool. If I was going to run it myself, I would run Live Rank Sniper or Hangout Millionaire. However, there’s also another really good tool by Abs Rabie called Video Marketing Blitz. And there’s a tool inside that suite of tools called the The Video Keyword Prospector. That’s what I’ve trained … excuse me, one of my Vas to run. He runs it damn near full-time. He works for me full-time, but it’s one of his primary job functions. And so he runs that tool all the time.
I’m telling you about that because that tool is great, but it has a learning curve, quite a learning curve. Once you get the hang of it, it’s super powerful because you could add … for example, we have at any given time 50 YouTube channels connected to that tool, so that when we take a video … and this is now getting to the heart of your question here Tom. We use the same video over and over and over again because it’s getting uploaded to 50 channels. So, in other words, if we’re going to take a keyword or a set of keywords and we’re going to target an area, right? Like a radius. So we’re going to cover all the cities or town names within a specific radius from the business location and there’s a handful of keywords, let’s say two or three keywords.
Let’s say we got 30 locations we want to target and we’ve got two keywords that we want to target. So, that gives us a total of 60 combinations. So, what we would do is take one video, would optimize it, and then we would upload it and you can see in the background I still got tools popping up. We would optimize it and then use the Video Marketing Blitz tool to upload it, that same video to a whole bunch of different channels. And guys these are channels without syndication networks. I’m not trying to shoot myself in the foot here and tell you guys you don’t need syndication networks. If you’re building a channel that’s going to be like a money channel or something like that, you absolutely want that. But what I’m talking about now is a specific turn and burn strategy.
So these are just channels that we buy, phone verified accounts, we buy, and then we add them to the tool and it’s all done via API, so you have to create API tokens. That’s why I said it’s a bitch. It’s time consuming to set up, it’s a bit of a learning curve, but once you’ve got it down pact, and I don’t recommend that you do it Tom. I would recommend, I would recommend that you hire it out. Hire a VA and train them how to do it. But then that same video will get uploaded to, let’s say 50 channels. And 50 channels that don’t have syndication networks. They’re just orphaned accounts, right? They’re just double phone verified YouTube accounts. They don’t have connections to anything else out on the web. Well, a lot of those videos will rank. So like I said the example I was using, two keywords, 30 locations, that’s 60 keyword combinations, right?
Don’t quote me on that, that’s not always the case, but the vast majority of the time that’s what we get back. So, now we got 15 or 20 keywords that we could contact that prospect and say, “Hey, look. We could rent you the one video for one keyword, and it’s going to cost you,” whatever your rental fees are. As I’ve mentioned many times in the past, when I did this, a lot of wholesale SEO services for a video production company locally I would charge $100 a month per video or per keyword essentially. And they would charge the customer $250 a month to maintain those rankings. So I was making $100.
You could charge that, or you could say to … do the same campaign, right? Without having to worry about really maintaining rankings because now you’ve just run 60 keywords. Let’s say you got 15 of them back ranked on page one. You contact that same prospect say, “Hey listen, I’ve got 15 keywords videos for,” … 15 keywords that are ranked, “right now on page one. It’s likely that they’re not going to stick, but they will stick for at least a few weeks. What I propose is I rent you all of these videos, every one of them for say, $200 a month.” And guys I’m just pulling a number out of the air. You should price accordingly. Price by what you think you can get for them and all of that.
And so the next month you charge the same price again, you hit the same 60 keywords again, or you could even switch it up and do another … let’s say you did 30 locations times two keywords before, now you do those same 30 locations times a different two keywords, right? So now you’ve got a another roughly 15 to 20 or so videos that are ranked for this client for this month. And at the end of that month, a lot of them will have slipped out off of page one, but you’ll still have a few left. And then in month three you do it again for another set of keywords or the same set all over again.
So, my point is what happens over time is you start to accumulate more and more of the rankings that stick and it helps you identify … remember I always use video SEO as a foot in the door strategy to upsell clients on more … on a whole suite of digital marketing services. So, local maps SEO, GMB stuff, PPC, content marketing, all the other stuff. And so my point is if you can provide on a turn and burn basis something like this, which is a reoccurring campaign. It’s not one campaign that you maintain over and over and over again. It’s a reoccurring campaign. You run the campaign over and over again once per month, right? And so now you can … I found that it’s a great way to show the client that you can get them results from other keywords, a lot of times stuff that maybe they didn’t even think would produce results. It also will teach you about where the opportunities lie because you’ll be able to track which keywords are producing more results if you set up tracking properly. If that makes sense.
So, then you know what to optimize for with more traditional assets such as publishing web pages or web twos or whatever it maybe be. So again, it’s the same video. That’s why I like this strategy or this method because it’s simple and it’s something that you can … as far as maintaining … there’s a lot of variables guys you know that can affect the ranking of any one particular page or property, in this case a video, right? So, instead just do a lot more in volume. Now, if you guys been watching Hump Day Hangouts for anytime at all, you know I don’t typically promote turn and burn strategies, but for videos I think it’s a good idea. I wouldn’t do it … I’m not crazy about the mass page generator sites and all that stuff because it’s a lot of work and they take forever to index, but videos is different, right? Videos index rather quickly. They typically rank rather quickly, and unless they have syndication networks and a bunch of back links and engagement signals to them, they start to slip.
So, here’s something you can think about Tom, instead of buying the tool yourself and learning how to do it and then teaching a VA how to do it and hiring a VA and all that. You could technically have us do it at MGYB, right? You go order a video carpet bomb campaign, cost you $100, and you could sell that for $200 or $250 to a client. Does that make sense? So, in other words, you could literally go out and just sell this method and if you price it accordingly … let’s say you charged a client $250 a month to rerun this campaign for them every month and you hired out from us for … what’s the price on that Marco? I think it’s $97, right? For the Video Carpet Bomb?
Marco: It depends on the radius. 10 miles is only $25. If it’s 20 miles then it’s $99.
Bradley: There you go, $99. So, that’s my point. You could literally hire us to do it and it cost you $100 and sell it for $250, make $150 a month profit and not even have to do the work. All you have to do at that point is data entry, right? Which is submit details for us to do the work for you. So, again, totally however you want to do it. If you want to make a business out of this, Tom, then I would recommend that you hire a VA and buy the tool, and then train the VA or have the VA learn how to use the tool because then, again, for $150 you have somebody, per week, working for 40 hours per week essentially running the tool for you nonstop. Think about that, if you’re selling these campaigns at $250 a month, instead of paying us $100, which is a great strategy if you don’t want to go through the process of learning the tool, go through all that time, that effort, all that stuff.
You could certainly hire us to do it, or if you’re going to make a business out of it like I said, in order to keep costs down, you hire an in-house video marketer, right? You could train them to do it yourself. Right? And now they’re going to work full-time just running campaigns for you that you can go out and monetize. So, there’s a lot of potential there. That was a good question by the way.
Do You Use The Same Videos When Running Similar Rank And Rent Video Campaign Every Month?
Let’s see. It says, “You’ve mentioned you could end up with several videos ranked for the same keyword, which confused me a little since I can’t see Google ranking the same video twice?” No. What I mean by that is the same video targeting … it’s the same video. but you’re targeting multiple variations of the keyword. So, I’ll Tree Services for an example guys. There are five main keywords in the Tree Service industry. There’s more than five keywords, but there’s five keywords that produce consistent traffic. My top rated five keywords are, and in this order of priorities, tree service, tree removal, tree trimming, tree cutting, and arborist services, right? Or arborist service. So, there’s the top five keywords. So, my point is, is if I’ve got 20 locations, and I’ve got five keywords that I want to target, I literally have 100 combinations there. And it’s the same video that I’m going to use for all 100 keyword combinations, right?
So, each individual keyword has its own individual unique YouTube URL, okay? And so what happens is, there are … for example, there are variations to tree service, tree removal, and tree trimming, tree cutting, right? So, some variations would be tree removal service, tree trimming service, tree cutting service. So, if you target some longer tail keywords like that then you’ll end up … sometimes the video will rank for multiple keywords. The same URL can rank for multiple keywords because of the longer variation, right? So, it’ll rank for combinations, shorter combinations of the overall targeted keywords set, or keyword phrase, excuse me. Okay?
All right. Plus, if this is an ongoing marketing campaign I imagine if you use the same video, your YouTube channel would be full of the same video listed … yeah. But that’s why you don’t use the same channel. Use multiple channels. That’s the key to that particular strategy, right? I don’t recommend ever using the same video over and over and over and over again on one channel. I know there are some products that do that, one of the products we’ve promoted in the past is Bill Cousin’s rocket video ranker and it does that. And it works too, but that’s also a turn and burn strategy. So, it basically takes the same video and uploads it to one channel, but you can target 30 keywords at a time, but it’s the same video to the same channel. And so what I found is it definitely works and it works quickly, but I found a lot of the times those channels end up getting terminated or kind of like sand boxed.
It’s interesting, but they don’t get completely terminated by Google, but the videos just don’t show in search in the index at all. It’s kind of weird, but I’ve seen that happen several times. Again, it’s another turn and burn strategy. It just depends on how you want to do it. The particular turn and burn strategy for video marketing that I like is what we’re calling The Video Carpet Bomb, and that’s what we’re talking about here. And by the way, that was Randy James came up with that name. I’m totally giving him credit for that Video Carpet Bomb name because he was the one that came up with it. But anyways.
Is There A Limit To The Number Of Times You Can Use The Same Video And Keyword For The Rank And Rent Campaign?
Lastly, “Is there a limited number of times you do this to a point where Google simply refuses to rank your video for the same keyword?” Well no because again, you’re using different channels all the time. If you try to do it the same … try to target the same keyword from the same channel over and over and over again, yeah there’s … I mean, it’s possible that that could happen. But since you’re using different channels it’s not like Google’s going to black list any video from appearing for a particular keyword, right? They might not want to show it on page one, but they’re not going to say, “Okay, this keyword … we’re no longer going to show videos for this keyword.” At least I don’t think they do that. That’s a great question, Tom.
Why Do You Like The Power Suggest Pro As Your Keyword Tool?
Anyways, Dan’s up. He says, “Why is Power Suggest Pro your favorite keyword tool?” Because it’s simple, Dan. It’s a very, very simple tool and that’s what I like about it. I like easy. “Can you explain a little bit about how you use it to get the most out of it? I’ve heard Bradley say he loves it, but does anyone else use it? Do you use it in conjunction with any work flows or other tools? Thanks.” Okay. So, yeah. The process that I’ve always kind of … well, not always, but for the last several years now. I always do a very simple process for keyword research, and it starts with Google trends. I go to Google trends and search. I adjust the settings in Google trends depending on what kind of data it returns. So, for example, by default it’s usually, I think, the last 12 months. Let’s just go take a look real quick.
Sorry. I think by default it’s the previous 12 months. So, let’s just use tree service as an example guys, since we were just talking about that. Yeah, okay. So, 12 months, and obviously it’s set based upon my IP location for United States. It’ll be different for people in other countries, but what I’ll do is … what I like about trends is I can go in and determine based upon geography. So, for example, we have … United States was in here. Let’s see, US. But if I wanted to go to specifically to Virginia, I could just start typing in Virginia, and I could say, “Okay look, I want to look at what are the top search phrases or search activity that are related to this seed term of tree service in Virginia over the past 12 months.” And sometimes you won’t end up with a lot of results because we’ve narrowed the geography and we only have a short timeframe. We’re looking at the past 12 months.
So, in that case, for example, this is showing rise. I’m not going to spend a lot of time on trends because that wasn’t your question, but I just want to give you guys a quick overview so that you understand kind of my thought process or work flow on how I do keyword research. So, if we come over and take at top, rising is showing significant increase in search interest for that particular phrase within recent history. I don’t know what recent history is, I don’t know what the specific parameters are for that. I don’t know if it was the last 30 days or last 90 days or what. I just know that it means in the recent history it’s had a significant increase in search interest. Okay? But top is showing the keywords that are historically related to the seed term, okay? So for the past 12 months in this case, these are the keywords that are most closely related to the seed term of tree service in Virginia. Does that make sense?
So, these are the search habits of people in Virginia that are looking for tree service related keywords and these are the keywords that come up typically. Okay, you’ll see a lot of brand terms in here. If I would’ve done something like tree removal, in fact, you can compare terms by the way. If I do something like tree removal, you’ll see less brand terms there, right? So if we come down and say look at top, or excuse me, top, you’ll see now look there’s not a whole lot of data here. I was just talking about this earlier guys, tree removal and then tree removal service, right? So those are similar type keywords. So you’ll see that there’s not a whole lot showing up here. So what I could do is I could extend my timeframe. So if I go from past 12 months to let’s say past five years. Now all of a sudden we’ve got a lot more data, right? So now we can come back over here and look at top and you’ll see that now there’s actually eight keywords, which still isn’t a whole lot considering that’s going back five years, right?
For example, if want to target … you could see it here, Charlottesville. If I wanted to tarted Charlottesville specifically I could, but what I found is when you narrow geographic targeting that much you end up with a lot less results. So, I always recommend … first, I usually don’t go … I try to keep it to past five years as my timeframe and I usually go to state level right off the bat because I found that city levels … now obviously if you’re in a big metropolitan city like New York City you should have a lot of data, but for me I usually start at a state level tree service don’t have a whole lot of keywords associated with that industry.
So anyways, I’d go to Virginia, but if you end up finding out by increasing the timeframe and that you’re still not getting the amount of keywords that your … you’re not getting a lot of good results back from this tool, then I would recommend that you start broadening your area too, right? And you could even go to the United States level, right? Because there’s still going to be similar search queries no matter where you are in the United States. If you see now there’s a full 25 queries there, right? So, I would probably … that’s past five years. If I wanted to … and guys, that’s why I said I play around with these even when I’m doing keyword research just to see how things change based upon time and geography. Okay?
So, that’s step one. I don’t want to spend too much more time on this, but step two is I always like to take these keywords and then … oh, by the way I just copy the keywords or put them in a text file or a spreadsheet, typically I use spreadsheets. And those become my seed terms that then I use to go search using Power Suggest Pro. Power Suggest Pro, one of my favorite tools of all time. I don’t know what happened there, but who cares? Let me move this off to the side guys, standby. So, Power Suggest Pro should be opening up here in a second. And let’s just say we wanted to … let’s go back to Virginia.
It’s a big question though. All right. So we’ll just use tree removal service. So, in this case now, this type of a keyword is … because it’s local. It’s a local intent keyword, you’re going to see that all its going to return is whole bunch of localized type search queries, but if I said tree removal service VA or something like that, and I click search. You’re going to see it’s going to start pulling back all these returns now for tree removal service. These are coming out of auto suggest. So, these are Google suggested phrases for tree removal service A, tree removal service B, or tree removal service VA, and it’s essentially like a wild card in there and that’s why because it’s basically saying return all the suggested phrases that are associated with tree removal service in Virginia. And if you take a look at that you see that very quickly it spit out all these different keywords that are showing up in search Google suggest that are localized or local search intent keywords. Right?
Well, remember on a mobile device guys, when you start to use Google you all know what happens on a smartphone, which is what 99% of the population has now, right? When you start to do a search on a mobile device, half the screen is taken up by the keyboard, and the other half the screen as soon as you start typing the search query in, Google suggest takes up the other half of the screen and suggest the search queries, right? Recommended search queries. And because it’s on a mobile device, it’s so much easier to tap a closely related recommended search query than it is to finish typing out your search query, right? On that little shitty keyboard.
And so my point is, there’s a ton of traffic to be had from mobile devices because of suggest. And all of the phrases that pop up in Google’s … excuse me, Power Suggest Pro are phrases directly pulled from Google auto suggest. So, they are traffic producing keywords. Don’t worry about whether the Google keyword AdWord planner or long-tail pro or any of those other stupid keyword tools out there that have a million bells and whistles that give you all these competitive metrics, don’t worry about whether they say they’re search volume or not because if it shows up in suggest, there’s search volume, period, end of story. Period. And remember the keyword tools rely on the Google keyword planner for search volume metrics. Search volume metrics from the Google keyword planner are AdWords, or Google ads keywords, they’re for pay-per-click. They’re not the same as SEO based keywords guys.
So, even though the search … the Google keyword planner may show … if you spit out all the keywords that you wanted from here, let’s say that you wanted all these, again, just for example sake, if you spit all these out and you entered them into the Google keyword planner to look at search volume data, many of these keywords are going to say, “No search volume at all.” But that’s bullshit because if they’re in suggest you will get traffic on them, especially from mobile devices, period. So that’s why I love this tool guys because again, look it’s real simple, it doesn’t give me a bunch of … it doesn’t give me any competitive metrics. I don’t need all that stuff. All I need to know is which keywords produce traffic, and these keywords produce traffic. And it does it really quickly.
There’s not learning curve with this tool at all guys. I mean, you can play around with some of the settings and stuff, you’ll get different results whether you use suffix A to Z or suffix AA to ZZ or if you do recursive yes or no. There’s different search engines that will scrape all of these, produce suggested results so you can select if you’re doing YouTube marketing, if you’re specifically targeting Yahoo or Bing, I don’t know who does that, but if you did you could find additional keywords from them. There’s Amazon, Ebay, there’s all kinds of stuff, right? I typically just use it for Google and YouTube.
But it’s a great tool guys and for years now … I stopped paying for all those really … there were keyword tools that we’ve used at semantic mastery that literally cost us $800 a month. No shit. $800 a month to use a keyword tool. And I stopped using those tools for this one. I think it’s $77 one time fee. I think we have a link somewhere that allows you to get for $57 if you want to drop that on the page somewhere Adam or anybody.
So, by taking my list that I accumulate or that I generate from my research from first using trends, second using Power Suggest Pro, then I can go enter my finalized list of keywords into the Google keyword planner and look at search volume data so that I can determine which keywords that people are bidding on for AdWords or Google Ads now because I now I know that those are the ones that are likely the most profitable keywords, right? Because if people are bidding on them there must be money there, or else if people aren’t bidding on them it’s typically because there’s not … they don’t produce any revenue, if that makes sense. Okay?
Also, you could find some additional keyword suggested ideas through the keyword planner after you’ve done this initial research. That’s a great question. To bad we’re not giving shit away.
Marco: What I have for this is that when you start broader, right? You can get just so many keyword ideas from Power Suggest Pro, but by digging into each category … if you want to consider it a category. You won’t get categories, but you’ll know. If you’ve done keyword research long enough, you’ll know what’s a category keyword and what’s a supporting keyword. And so you could just dig and dig and dig and what I’ve found is that you come up with just thousands of keyword ideas and then from those you can cherry pick the long tails so that you can start ranking right away and you can start producing traffic to the website and it’s likely to become people who convert. I mean, it’s really, really powerful to use that way. It’s one of the ways that we use it in our keyword research. I mean, we dig down into whatever people give us as the niche and use Power Suggest Pro and then just keep digging and digging and digging and digging. Sometimes you end up with thousands and thousands of keywords man.
Bradley: Yeah. I want to … that’s why I just started to demonstrate this as you were talking because for example, I just put “how to cut down a tree,” right? Guys, I don’t even have recursive on. Recursive means after it searches and it pulls back all of the results, it goes back and then searches each one of the results again plus the suffix A to Z, if you have suffix added. So, it’s like what Marco just said, sometimes this thing will spit out 3,000 keywords, it’s ridiculous. And the thing is, especially when you have recursive on, which I don’t because it could run for several minutes if that’s the case. But when I have recursive on you’ll see like for example, how does a … how much does it cost to just cut down a tree? How much does it cost to cut down a queen palm tree, look at how specific some of these search phrases are coming out, right?
Now, if I have tree service site and I’m in an area that has palm trees, then it’s likely that there’s search queries … remember, this is a suggested search queries guys, how much does it cost to cut down a queen palm tree? That means when somebody starts to type in queen palm tree or cut down a queen palm tree, in fact let’s just go take a look at it. We’ll say cut down a queen palm tree. Cutting down a queen palm tree, all that, you can see those type of keywords come up and suggest and before somebody even finishes typing it out, they’re going to say, “Oh, well there you go, that’s close enough.” Right? And so that’s what I’m saying. There’s traffic on those keywords and look at how long some of those are. And then if I have recursive on, some of them come back even longer. It’s crazy.
So, anyways. It’s a great tool guys. I absolutely love it, as Marco said. I’ve learned over the last couple years that I don’t … I used to always just go straight to SEO stuff and I would do a ton of keyword research and I would generate literally thousands of keywords for a project before I would … and then I would just start doing SEO. Now I’ve really gotten to the point where I always start with Google Ads so that I can really pinpoint where the money keywords are, the lead generating keywords are, and then I’d start basing my SEO campaign right … I’d develop my SEO campaign based around the keywords that I know produce traffic that converts because of AdWords, or Google Ads I should say now. And then I will use this type of stuff now for content marketing to start building up the SEO presence and start generating traffic from the longer tail stuff that will trickle in little bits and pieces at a time.
So, you start to accumulate little traffic streams from these longer tail keywords, but the bulk of your traffic is going to come from just a handful of keywords, and it always does, at least in local marketing it does. The 80/20 principle absolutely applies and if any of you guys do AdWords or Google Ads now, you know that to be 100% true. Sometimes it’s 80/20, where 80% of your results come from 20% of your keywords. Sometimes it’s 90/10, sometimes it’s 95/5. And again, if any of you guys that are doing any Google Ads, you know that to be true. And so why spend a shit ton of time on a lot of long-tail keywords when the bulk … there’s a reason to do that, right? Building up silo structure and all of that so that you can rank organically for those short-tail keywords, you need to have the long-tail keywords.
What I’m talking about is initially starting off, getting your silo structure in place, using the keywords as the top of silo that you know produce traffic and results, which is what you can determine with AdWords rather quickly, which is a couple … few hundred dollars in Ads spent you can determine that. And then you can develop your SEO campaign based around those results or that data, right? And you can develop a much stronger SEO campaign right off the bat. You can map it all out ahead of time. It’ll make you’re job so much easier as in SEO. And by the way if you want to learn how to really stack keywords and everything properly, SEO bootcamp by Jeffrey Smith, by the way he’s going to be a guest speaker at Pofu Live, so another reason to come join us.
Do You Have Any Recommendations On A Good Magento Developer?
That was a long question too. Damn we’re almost out of time. Dan and Tom are the winners today. Rich is up. He says, “I have taken a job with a drop shipping firm along with other stuff and the magento developers have gone silent. Do have you have a couple you could recommend?” I do not. If anybody knows, can help Richard [Harman 00:48:34] with a magento developer please post on the event page. I don’t do any e-com stuff at all guys, so I can’t really recommend anything. Any of you all on the call, can you recommend it?
Marco: The people that I know, you’d have to have really deep pockets because magento development can into the thousands and thousands of dollars. It’s not something simple to work with, but I would suggest Upwork, you might be able to find someone in another country that would do it for a lower price if you’re on a budget for the budget that you’re looking to spend on it.
Hernan:Yeah. I do agree with Marco. Magento is like the Rolls-Royce of the eCommerce, but it’s like if you get a flat tire on a Rolls-Royce. So, it’s that type of stuff. So, yeah, I do agree with Marco and other stuff that you could do Richard is to go and ask on both the Semantic Master, Mastery Mind Facebook group if you’re a part of it. If not, you can go on the free … the Facebook group, the SEO tutorials and case study, we’re a Facebook groups or maybe in a couple of eCommerce Facebook groups, that usually helps as well. But yeah, I do agree with Marco. I tried once with Magento and it’s like meth.
Hernan:Not even once. Yeah. Not even once.
When Will You Release The CORA Reports On MYGB?
Bradley: Yeah. I don’t do e-com guys, so I can’t be of any assistance. I’ve got nothing. Jordan, “I peeked CORA reports,” what’s up Jordan, “peeked CORA reports on MGYB, that is deliciousness like a plate of tacos,” that’s awesome, “when are those rolling out?” Aren’t they available now?
Marco: Yeah. You should be able to order now. It’s not very descriptive since we haven’t added the description in SamCart, but I think you can order them since you already know what they are, you don’t need to know what they do [crosstalk 00:50:36].
Bradley: You probably should also … probably link to a example report on the page so that people can what they’re going to get from a CORA report, you know what I mean?
Marco: Yeah. That’s all coming, but I mean, we’ve been busy just adding a whole bunch of other stuff there we’re developing our own process with one of the services, which took priority and that’s being worked on. And so yeah. It’s a work in progress guys. MGYB is a work in progress. We got it out in record time and we’re just going to keep adding to it.
Bradley: Yup. Awesome. Scott says, “For Richard,” he’s got a comment for you Richard, but basically he’s saying that yeah Magento is going to cost you a shit ton of money. That’s basically what he’s saying. So, thanks Scott for your input on that.
Do You Recommend Accessing A GMB Verified Account Using Proxies?
Scott says, “Just received my first GMP verified account from MGYB, are you recommending accessing these via proxies or does it matter? Thank.” It’s your call, Scott.
Marco: Yeah. But it’s not something that we want to discuss in a free form. This isn’t a question here. Scott, ask us in Facebook. You know where to go.
How To Make A Lead Gen Site Authoritative?
Bradley: There you go. Okay. Good enough. Herovic says, “Hey guys, can you share a few strategies you can use to make a lead gen site more authoritative?” Well, RYS drive stacks are going to help. If it’s a lead gen site, it’s a verified GMB profile then that should help. If it’s a lead gen thing it likely does, but I would say in RYS, drive stack would help. Obviously a syndication network because all of those are like … every single tier one branded profile that you create is like another … it’s another validator, another entity validator, right? So, syndication networks, even if you’re not syndicating to them, it’s still powerful for that reason. It helps to validate the entity. Pass authority, especially if you interlink them the way that we teach in syndication academy or if you just purchase the done for you network, which is the much easier route to go anyways, right?
Again, RYS drive stacks, that’s going to pass authority. Doing a local PR pro method, local press release, using press releases, that absolutely helps. So, there’s just a combination of those three … obviously the local GMB pro method doesn’t really … I don’t know if local GMB pro method helps gain authority for normal like organic ranking or not because we don’t care. We’re not worried about rankings with the local GMB pro method. We’re worried about activity that generates leads. It generate engagement from primarily mobile devices, which is what the local GMB pro method is about, it’s not about ranking. It’s about producing engagement from Google, which produces results, leads. So, again, the combination of all of those things, I know they’re all our products but we have those products for a reason, they work. Want to comment on that?
Bradley: I got a simple one form too that probably a lot don’t know about and Marcus probably going to be mad. But set up a G Suite account for the domain for that lead gen property. And you got to pay Google $5 a month, it might even be $10 a month now. But you’re going to pay Google $5 or $10 a month for that G Suite account, but you’re going to have a Google account on your domain, essentially you’ll have a Gmail account using your domain email in all of that, and that right off the bat is a huge authority, or entity, validator for Google. Having a verified Google on my business profile is great, there’s no doubt. But also having a G Suite account tied to the same domain that’s associated with your lead gen property is going to also help, okay? So, definitely check that out.
Guys, I use G Suite for everything now. I freaking love it because it does, it really just adds authority to the overall entity and it’s like instant authority by just paying Google. Google likes to see that guys because now they know they’ve got … they can bill you, right? There’s a billing source so they that you’re a valid entity, or a real person behind it instead of somebody that’s just spamming shit to death. If you’re willing to pay Google, so even for a lot of … my newer lead gen sites guys, I set up $5 a month G Suite accounts. And yeah, it costs me $5 a month, who cares? It’s an instant credibility. It’s instant credibility to Google. Okay?
How Do You Download A Video From A Site?
Quit This House, “How do you download a video from a site to upload video to GMB?” Just use one of … just go to Fire Fox, I’ve got a couple of them over here. Let’s see, one of them is called Video Download Helper, that’s an extension there. There’s another one that … just go to Fire Fox and search for Video Download Extension or plugins or something like that, and download and install one of them and then just go visit the web page, and depending on the app, it’s going to have different functionalities for how to download the video, but pretty much in Fire Fox you can download just about any video [crosstalk 00:56:15].
Hernan:Yeah. I have two desktop apps that I use. I use YouTube downloader because I mean, it’s really fast. And I use any video converter because I can convert the video file into anything I want. So either one of those and they’re totally free and they totally rock.
Who Do You Recommend For A Residential Proxy Supplier?
Bradley: Yeah. Okay. Wood Wine Boxes, “Do you have a recommendation for residential proxy supply or smaller number?” The only one that I know of for residential proxies is one that I’m actually using right now. If you are familiar with Browsio, it’s a service that it’s not Browsio’s service. It’s a vendor that they been promoting or whatever, but there’s a … it’s called netnut.io and they have a residential proxy service that you can buy and you pay based on bandwidth usage. I think I get 10 gigabytes a month usage for $75 because I just use the … it’s a pool of IPs that are residential IPs and every time … it’s an HTTP request proxy service.
In other words, every time you refresh a new page, it’ll pull back a new proxy from the same general location, but it’s interesting because you can refresh the page on like whoer.net and see the actual IP change. And so it’s pretty cool, but again, it’ll stay within a very targeted or very close area so that it won’t trigger reverification and stuff. I’ve been using in now for several weeks for all my BrowSEO profiles. I mean, I got shit open here, right? Bunches of stuff open right now, and I’m using that same thing. And it works really good because they’re not commercial proxies like most proxy providers, they’re actual residential.
Again, I would just go to the BrowSEO’s Facebook group … in fact, I don’t think they’re doing anything on Facebook anymore. I think they’ve got a Skype group. Try to find the access to the Skype group and then you can request … and you might be able to find some information on their Facebook group. I just think that they’ve moved the conversation to Skype, and see about that offer. That’s the only one I would recommend currently at the moment for this kind of stuff. Okay?
We’re almost out of time guys. I’m going to have to wrap it up here in a minute. I love that meme, that’s awesome. Thanks Greg. Jay says, “Marco, going to do my first SERPbased link package to a clients RYS local iframe loop and tier one’s. Do you recommend going an extra mile in providing to SERPspace G shorten links? Or SERPspace link package, or would you recommend interposting a redirect icontrols so that I can redirect them in the future?”
Bradley: He’s been with me since 2012, I think. 2012 or … it might’ve been ‘13. Anyways, he’s been with me for a long damn time. No shit. And that was … who was that that asked that question, Jay? Yeah, Jay, in fact, if you just pink or tag Dediya in one of the groups, whichever group you’re in just one of our Facebook groups. I’m sure he’d be happy to answer some questions for you. Again, anytime we have any questions about spam link packages, we just ask him because he always is up-to-date with the most effective strategy currently. Okay? I don’t keep up with that shit because I have Dediya. All right. All right.
Do We Need To Supply A Video File If We Order Video Carpebomb From You?
Last question, Look Within, he says, “If we order a Video Carpet Bomb through you guys, do we supply the video file?” Yes. You need to supply the video file, the thumbnail image if you have a specific thumbnail image, which I recommend you do because remember? That’s like a little mini ad, like a banner ad. I would also … you’re going to have to give us the keywords, the zip code of the central location, which we do a radius of. And then the NAP and the target URL if you have a … so name, address, phone number, and target URL of the business if you’re promoting a local business, which is really what this campaign type is designed for, okay?
So, but that’s it. That’s all you got to do is provide us those few things, right? So, video file, thumbnail, main keywords, there’s a couple of keywords I think depending on the package level, the primary location, and then the NAP, name, address, phone number with the target URL. That’s it. That’s all you got to provide. Should take you a couple minutes to get that together. Okay? All right guys. We only went one minute over. That’s pretty impressive. Thanks for sticking around guys.
Hernan:That’s not bad.
Bradley: Cool. Everybody good?
Marco: Pofu Live.
Bradley: That’s it.
Hernan:Come join us.
Marco: That’s all I’m going to say. Bye everyone.
Bradley: What’s your position, right?
Bradley: All right guys. See you all later. Thanks.
Marco: All right. Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201 this post was syndicated
via Tumblr Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 201
We are a private non-profit Houston organization promoting community outreach, education, preservation of history, and the culture of the city around us.